Publications

30 Nov 2010
News

4 ways to get what you want

April 2018 (Revised July 2018)
Case

Maersk: Betting on Blockchain

By: Rajiv Lal and Scott Johnson

In March 2018, international shipping giant Maersk is getting ready to debut a trade digitization platform. Maersk hopes the platform will help streamline global trade since shipping goods internationally is an extraordinarily complicated and inefficient process.... View Details

Keywords: Maersk; IBM; Blockchain; Shipping; Shipping Line; Trade; Bitcoin; Digitization; Container Shipping; Joint Ventures; Ship Transportation; Transportation Networks; Digital Platforms; Information Technology; Technology Adoption; Applications and Software; Shipping Industry; Technology Industry

Web

Alumni in Climate Networking Series: San Francisco - Addressing Extreme Weather, Climate Risk, and Resilience - Blog - Business & Environment

Good and a local elected board member in Oregon, provided insight into the human impacts of disaster and the importance of community-centered resilience strategies. Drawing... View Details

August 2012 (Revised August 2012)
Case

HealthAllies (A)

By: Regina E. Herzlinger and Michael Sherman

This case describes a "do good and do well" firm that enables individuals to buy health care services at discounted prices. It delineates the characteristics of the uninsured and others who are the primary targets for the firm. "HealthAllies (B)" provides information... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Marketing Channels; Demand and Consumers; Commercialization; Health Industry

13 Sep 2017
Blog Post

Why We Recruit: Gorton's Seafoods

marketers who have a broad business perspective and outstanding leadership skills. What recruiting tactics have you found most successful in engaging with students and/or alumni at HBS?Targeting and... View Details

Keywords: Consumer Products / Retail

Article

Forgoing Earned Incentives to Signal Pure Motives

By: Erika L. Kirgios, Edward H. Chang, Emma E. Levine, Katherine L. Milkman and Judd B. Kessler

Policy makers, employers, and insurers often provide financial incentives to encourage citizens, employees, and customers to take actions that are good for them or for society (e.g., energy conservation, healthy living, safe driving). Although financial incentives are... View Details

Keywords: Incentives; Motivation Laundering; Self-signaling; Motivation and Incentives; Behavior; Perception

Find at Harvard

Read Now

15 Apr 2015
News

Larry Summers' full-throated endorsement of online lending

August 2023
Supplement

Reimagining Hindustan Unilever (B)

By: Sunil Gupta and Rachna Tahilyani

In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an... View Details

Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Organizational Change and Adaptation; Business Strategy; Marketing; Performance; Competition; E-commerce; Consumer Behavior; Transformation; Distribution; Decisions; Consumer Products Industry; Asia; India

01 Nov 1999
Lessons from the Classroom

What’s Next & So What? Leading in the 21st Century

analyze the big picture (Just what is it that's changing?), help participants understand the "new agenda," and offer a good deal of practical advice on how to thrive in the coming years. Something... View Details

Keywords: by Staff

25 Apr 2014
Video

Andrew Tisch - Making A Difference

Dr. Manu Chandaria

Keywords: Steel and Aluminum

Career Coach

Kate Swain-Smith

Kate comes to HBS from a career is strategy and operations in government, both at the local and federal level. She enjoys assisting students who come from non-traditional MBA backgrounds, or those who are... View Details

June 1993 (Revised November 2006)
Background Note

Why I Use the Case Method to Teach Accounting

By: William J. Bruns Jr.

Thoughts on choosing teaching methods and the advantages of the case method for achieving the objectives of a survey course in accounting. Criteria for selecting or preparing good cases, developing a course outline, and for evaluating student and teacher performance. View Details

Keywords: Accounting; Business Education

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

Article

Big Ideas Feature: Time for Happiness: Why the Pursuit of Money Isn't Bringing You Joy—and What Will

By: A.V. Whillans

Adam (real story, fake name) was a good employee who was given a plum project he believed could get him a promotion and a raise. Taking it seemed like the proverbial no-brainer: Work hard, nail the assignment, get more pay. He knew he’d have to put in long days and... View Details

Keywords: Time; Privilege; Guilt; Money; Happiness; Work-Life Balance

Read Now

13 Feb 2017
News

A guide for CEOs in the age of Trump

06 Feb 2006
What Do You Think?

Should CEOs of Public Companies Offer Earnings Guidance?

Summing Up Based on some of the most thoughtful comments to any of these columns, one might conclude that acceptable earnings guidance by CEOs should take on new forms. Let's first consider the pros and cons, then some research, then some... View Details

Keywords: by James Heskett; Financial Services

2001
Case

Encyclopedia Britannica (C)

By: Vijay Govindarajan and Praveen Kopalle

In October of 1999, EBI offered a new Internet service at www.britannica.com. EBI provided access to the entire text and graphics of Encyclopedia Britannica absolutely free of charge. Its revenues came from on-line advertising, sponsorships, and a percentage of goods... View Details

Keywords: Online Technology; Online Advertising; Business Strategy; Information Publishing; Web Services Industry