Goods and Commodities - Publications - Faculty & Research

October 2019 (Revised February 2023)
Case

Gupta Media: Performance Marketing in the Digital Age

Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details

Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry

Citation

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Keywords: Steel and Aluminum

June 1993 (Revised November 2006)
Background Note

Why I Use the Case Method to Teach Accounting

By: William J. Bruns Jr.

Thoughts on choosing teaching methods and the advantages of the case method for achieving the objectives of a survey course in accounting. Criteria for selecting or preparing good cases, developing a course outline, and for evaluating student and teacher performance. View Details

Keywords: Accounting; Business Education

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24 Oct 2024
Research & Ideas

Charting the US-China Trade War: What Does 'Made in Vietnam' Mean?

“microdata” from firms’ transactions suggests that a significant portion of the imported Chinese goods added value to Vietnam’s economy through new investments that resulted in jobs and increased production.... View Details

Keywords: by Ana Elena Azpúrua; Manufacturing; Shipping

25 Oct 2010
HBS Case

Tesco’s Stumble into the US Market

operandi has been to joint venture with a local retailer, acquiring good store locations and local management talent in the process. Tesco deserves credit for not taking a "me-too" approach in its... View Details

Keywords: by Sean Silverthorne; Retail

2001
Case

Encyclopedia Britannica (C)

By: Vijay Govindarajan and Praveen Kopalle

In October of 1999, EBI offered a new Internet service at www.britannica.com. EBI provided access to the entire text and graphics of Encyclopedia Britannica absolutely free of charge. Its revenues came from on-line advertising, sponsorships, and a percentage of goods... View Details

Keywords: Online Technology; Online Advertising; Business Strategy; Information Publishing; Web Services Industry

Citation

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07 Jul 2022
News

Why Is July a Bad Month to Visit the Hospital?

15 Feb 2000
Research & Ideas

The Right Connections

of the picture, a young company must clear many hurdles before convincing potential investors that its future prosperity is a good bet. New research by HBS associate professor Monica Higgins and Associate... View Details

Keywords: by Judith A. Ross

The U.S. Needs an SEC for Its Health Care System

The U.S. health care system suffers from a lack of transparency. Employers, insurers and individual consumers pay varying prices for treatments, drugs and digital information... View Details

07 Nov 2018
News

Driving Digital Strategy: What Makes Amazon So Hard to Define?

December 2003
Case

George Mitchell in Northern Ireland (A)

By: James K. Sebenius and Daniel F. Curran

Examines the strategies and tactics that U.S. negotiator George Mitchell used during his two-year tenure as chairman of the all-party talks in Northern Ireland. His efforts culminated in the signing of the historic Good Friday Accords. A revised version of an earlier... View Details

Keywords: Policy; International Relations; Agreements and Arrangements; Negotiation Tactics; Northern Ireland; United States

Citation

Educators

August 2023
Supplement

Reimagining Hindustan Unilever (B)

By: Sunil Gupta and Rachna Tahilyani

In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an... View Details

Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Organizational Change and Adaptation; Business Strategy; Marketing; Performance; Competition; E-commerce; Consumer Behavior; Transformation; Distribution; Decisions; Consumer Products Industry; Asia; India

Citation

08 Aug 2013
News

Truth in fiction

01 May 2025
HBS Seminar

Dan Iancu, Stanford Graduate School of Business

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

customers weren't so different from the seventy million who enter its stores each week; slightly tech savvier, perhaps, and looking for higher-end goods "at Wal-Mart prices." She said the company... View Details

Keywords: by Julie Jette; Consumer Products; Retail

December 2018 (Revised December 2020)
Module Note

What Is Strategy?

By: Ashish Nanda

This note introduces the first module of the RC Strategy course, What Is Strategy? It helps students develop their perspective on what is a strategy, what is a good strategy, and how strategy development differs across contexts. View Details

Keywords: Strategy

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21 Mar 2016
HBS Case

Can Customer Reviews Be 'Managed?'

influence that the industry is making on providing various levels of inauthentic reviews. When you talk to consumers, most of them say, “I’ve gotten pretty good at selecting which ones are inauthentic and... View Details

Keywords: by Brian Kenny; Advertising; Travel

12 Mar 2020
Video

Muhammad Alagil

Muhammed Alagil, Chairman of Jarir Investment in Saudi Arabia, discusses the diversification of his firm as it expanded from books to electronics, imported goods from China, and translated hundreds if books... View Details

08 Jul 2015
News

Why Are There So Many Bad Bosses?

April 2018 (Revised July 2018)
Case

Maersk: Betting on Blockchain

By: Rajiv Lal and Scott Johnson

In March 2018, international shipping giant Maersk is getting ready to debut a trade digitization platform. Maersk hopes the platform will help streamline global trade since shipping goods internationally is an extraordinarily complicated and inefficient process.... View Details