Publications

2012
Book

Uncommon Service: How to Win by Putting Customers at the Core of Your Business

By: Frances Frei and Anne Morriss

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance—for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the... View Details

Keywords: Customers; Business Ventures

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September 2023
Supplement

David Beckham (B): Signing Lionel Messi to Inter Miami CF

By: Anita Elberse and David Moreno Vicente

In June 2023, David Beckham, co-owner of Major League Soccer team Inter Miami CF, is hoping to find a way to bring Lionel Messi, widely regarded as one of the best players the world of soccer has ever seen, to his team. But Messi—a seven-time winner of the Ballon d’Or... View Details

Keywords: Soccer; Football; Superstars; General Management; Sports; Negotiation Offer; Competitive Strategy; Compensation and Benefits; Entertainment; Media; Marketing; Sports Industry; Miami

January 2022
Article

Replicating Private Equity with Value Investing, Homemade Leverage, and Hold-to-Maturity Accounting

By: Erik Stafford

The contributions of asset selection and incremental leverage to buyout investment performance are more important than typically assumed or estimated to be. Buyout funds select small firms with distinct value characteristics. Public equities with these characteristics... View Details

Keywords: Replicating Portfolio; Private Equity; Investment Portfolio

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March–April 2024
Article

Case Study: Navigating Labor Unrest

By: Jorge Tamayo

Paulo Ferreira, the president of Luna Brazil, has an ambitious plan to turn around the dismal performance of the plant he oversees in Campinas. The wrinkle is, he needs the buy-in of the powerful local union, which is still smarting from a 10-year-old labor conflict... View Details

Keywords: Strategy And Execution; Layoffs; Manufacturing; Labor and Management Relations; Labor Unions; Negotiation Tactics; Conflict and Resolution; Performance Improvement; Corporate Strategy; Manufacturing Industry; Brazil

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September 2008 (Revised August 2010)
Exercise

If We Blew It Up, Then We Could....

By: Stacey Childress

By setting up a thought experiment, this exercise challenges students to examine their own assumptions about the meaning of the word "public" in public education, as well as to understand competing assumptions held by others. View Details

Keywords: Education; Social Issues; Education Industry; United States

28 Jan 2008
Research & Ideas

Billions of Entrepreneurs in China and India

in which the countries are different. These dimensions pervade all aspects of societal existence, whether that means raising capital to start a new business, the nature of markets, copyrights, the media, movies, and religion, as well as... View Details

Keywords: by Martha Lagace

April 2010 (Revised June 2011)
Background Note

Television Competes for a Digital Audience

By: Stephen P. Bradley and Nancy Bartlett

In the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online... View Details

Keywords: Television Entertainment; Marketing Strategy; Media and Broadcasting Industry

May 2003
Background Note

How to Induce Retailers to Reduce Stockouts?

By: V.G. Narayanan

Describes how the lack of incentive alignment between retailers and their vendors can lead to stockouts. Also describes various means to reduce incentive misalignment and hence stockouts. View Details

Keywords: Motivation and Incentives; Supply Chain Management; Order Taking and Fulfillment; Distribution; Alignment; Business Strategy; Consumer Products Industry; Industrial Products Industry; Retail Industry

July 28, 2022
Article

DAO Governance Attacks, and How to Avoid Them

By: Pranav Garimidi, Scott Duke Kominers and Tim Roughgarden

Many web3 projects embrace permissionless voting using a fungible and tradable native token. Permissionless voting can offer many benefits, from lowering barriers to entry to increasing competition. Token holders can use their tokens to vote on a range of issues—from... View Details

Keywords: Crypto Economy; Cryptocurrency; Governance; Voting; Decentralized Autonomous Organizations; Organizational Structure; Digital Platforms

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April 1995
Case

Phelps Dodge Corporation

By: W. Carl Kester and Kendall Backstrand

A prolonged decline in copper prices prompts Phelps Dodge, one of the world's largest independent copper companies, to consider corporate diversification as a means of protecting itself from copper price volatility. View Details

Keywords: Diversification; Price; Volatility; Risk Management; Mining Industry; Arizona; United States

February 1999 (Revised August 1999)
Case

Michael Brown: Negotiating Slots at Foxwoods (B)

By: James K. Sebenius

The approach taken by Michael Brown and Governor Lowell Weicker and the means by which the agreement's sustainability was enhanced in the face of attacks by other gaming operators are detailed. View Details

Keywords: Games, Gaming, and Gambling; Agreements and Arrangements; Government and Politics; Entertainment and Recreation Industry; Connecticut

01 Jan 2020
What Do You Think?

Why Not Open America's Doors to All the World’s Talent?

companies or organizations to apply for H-1B visas on behalf of workers they would like to bring in to fill jobs. These are jobs that paid a mean salary of about $80,000 in 2016. Wages must reflect the current prevailing wage for that... View Details

Keywords: by James Heskett; Technology

November 16, 2022
Article

America Is Pursuing Happiness in All the Wrong Places

By: Arthur C. Brooks

The U.S. is undergoing a crisis of our personal and shared sense of meaning as polarization rises and institutions erode. The solution is as simple as it is difficult: Love one another. View Details

Keywords: Happiness; Civil Society or Community; Family and Family Relationships; Government and Politics; United States

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10 May 2019
Working Paper Summaries

Consumer Inertia and Market Power

Keywords: by Alexander MacKay and Marc Remer

20 Apr 2021
Working Paper Summaries

The Emergence of Mafia-like Business Systems in China

Keywords: by Meg Rithmire and Hao Chen

August 1994
Background Note

Note on Entering Foreign Markets: Opportunities for Smaller U.S. Companies

By: Norman A. Berg and James Weber

Designed specifically for the smaller U.S.-based company; provides a brief overview of the various means by which such companies can enter foreign markets and the sources of information and assistance, principally on exporting, available to them. View Details

Keywords: Trade; Information; Management; Market Entry and Exit; Distribution; United States

07 Nov 2005
What Do You Think?

Is Less Becoming More?

Summing Up Less is increasingly more, at least in the minds of customers, according to nearly every respondent to this month's column. However, some cite product complexity as the cause of rising real and psychological consumer "costs" while others point to... View Details

Keywords: by James Heskett; Consumer Products

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

What is consumer empowerment and what does it mean for you as an executive? HBS professor Luc Wathieu outlined his views in the following e-mail interview with HBS Working Knowledge senior editor Martha Lagace.Lagace: In your paper you... View Details

Keywords: by Martha Lagace

January 2010 (Revised February 2012)
Case

Meetup

By: Mikolaj Jan Piskorski and David Chen

Meetup, an on-line company providing means of arranging face-to-face meetings, is deciding between two options of increasing its revenue by investing to: (i) increase new sign ups, (ii) improve the engagement of existing users. View Details

Keywords: Business Growth and Maturation; Decision Choices and Conditions; Business Strategy; Web Services Industry