Publications

Web

Careers - Alumni

Keeping the Faith Re: Derek van Bever (MBA 1988); John Brown (MBA 1974); Poonam Sacheti (MBA 2021); Ann Fudge (MBA 1977); Nien-he Hsieh (Kim B. Clark Professor of Business Administration); By: Catherine O’Neill Grace; Illustrations View Details

April 2011
Article

Ethical Breakdowns: Good People often Let Bad Things Happen. Why?

By: Max H. Bazerman and Ann E. Tenbrunsel

Companies are spending a great deal of time and money to install codes of ethics, ethics training, compliance programs, and in-house watchdogs. If these efforts worked, the money would be well spent. But unethical behavior appears to be on the rise. The authors observe... View Details

Keywords: Ethics; Moral Sensibility; Corporate Accountability; Corporate Governance; Leadership; Behavior; Conflict of Interests

Find at Harvard

20 Mar 2012
First Look

First Look: March 20

economic actors. Capitalist competition takes place in markets that exist in legal and regulatory frameworks and are governed by a political authority with the power and legitimacy to empower as well as regulate behavior and punish... View Details

Keywords: Sean Silverthorne

March 2000 (Revised May 2001)
Case

Silicon Valley Bank

By: G. Felda Hardymon and Ann Leamon

Silicon Valley Bank, a $4 billion institution in California, has made its reputation by working with venture capitalists in backing start-up companies. In 1999, it is forced to compete with nonbank financial institutions that can give money on better terms and in a... View Details

Keywords: Banks and Banking; Business Startups; Competitive Strategy; Financial Institutions; Financing and Loans; Financial Markets; Venture Capital; Private Equity; Entrepreneurship; Banking Industry; Financial Services Industry; California

Web

Placement - Doctoral

studies, are uniquely individualized. Factors like departmental fit, location preferences, dual career choices, and family needs shape these decisions. We celebrate when students secure a position that brings them joy! Students are supported throughout their job search... View Details

October 2009
Case

Medisys Corp.: The IntensCare Product Development Team

By: Anne Donnellon and Joshua D. Margolis

Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new... View Details

Keywords: Project Management; Interdepartmental Relations; Organizational Change; Leadership; Conflict Management; Interpersonal Communication; Groups and Teams; Product Design; Product Development; Organizational Change and Adaptation; Health Care and Treatment; Power and Influence; Medical Devices and Supplies Industry; United States

Web

Stories

Thinking Saving Giraffes from Silent Extinction Re: Susan Myers (MBA 1978); Richard Myers (MBA 1984); By: Jen Mcfarland Flint; Illustrations by Maria Jesus Contreras 01 Jun 2025 HBS Magazine Barbie: Reviving a Cultural Icon at Mattel Re:... View Details

Web

Health Policy (Management) - Doctoral

Olivia Jung, 2021 Emory University, Rollins School of Public Health Advisors: Amy C. Edmondson (Chair), Karim R. Lakhani , Michaela Kerrissey , and Jay W. Lorsch Emilie Aguirre, 2021 Duke University, School of Law Advisors: Julie Battilana (Chair), Dutch Leonard , and... View Details

May 2021 (Revised May 2022)
Case

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson

By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details

Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom

December 2022 (Revised January 2023)
Case

Cann: High Hopes for Cannabis Infused Beverages

By: Ayelet Israeli and Anne V. Wilson

Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details

July 2023
Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson

In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details

Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States

Web

Giving - Alumni

can also transfer up to $52,000 from your IRA to HBS as an outright gift, for a total gift of $105,000, as allowed by IRS rules. Contact Anne McClintock , Senior Director of Development, Planned Giving, to... View Details

August 2014 (Revised December 2015)
Case

Showrooming at Best Buy

By: Thales Teixeira and Elizabeth Anne Watkins

Best Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics... View Details

Keywords: Competition; Price; Consumer Behavior; Applications and Software; Mobile and Wireless Technology; Retail Industry; Electronics Industry