Publications

February 2008 (Revised August 2012)
Background Note

Note on Medical Travel

By: Regina E. Herzlinger and Sara Green

Background notes for MedVal and Fortis case studies. View Details

Keywords: Cost; Health Care and Treatment; Cross-Cultural and Cross-Border Issues; Tourism Industry; Tourism Industry; India

01 Dec 2019
News

Partition Museum in Amritsar, India. Last year, the museum won the Media, Arts & Culture Award at the UK-India Awards; in 2017, it received a National Excellence Award by Condé Nast Traveller India, and the ASEAN-India award in the View Details

Keywords: museums; India; nonprofits; career paths; leadership; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment

01 Mar 2010
News

Sole Mates

production and exports. As a member of the entrepreneurs union and chief of its economic commission, I am quite active in the ongoing work of labor and government relations to better our economic environment. The key for us will be to create a thriving View Details

Keywords: Garry Emmons; Forestry and Logging; Agriculture; Monetary Authorities-Central Bank; Finance; Administration of Environmental Quality Programs; Government

Web

IFC: Italy; Tradition and Innovation - Course Catalog

three most visited countries in Europe year in year out, with tourism making up 13% of GDP. Amid such rich cultural heritage lay the foundations of the birth and development of modern capitalism to which Italy has made unique... View Details

February 2023 (Revised February 2024)
Case

Doing Business in Istanbul, Turkey

By: Prithwiraj Choudhury, Leonard A. Schlesinger, Namrata Arora and Umut Arslan

This case examines the challenges and opportunities of doing business in Turkey. It highlights Turkey's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details

Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Tourism Industry; Tourism Industry; Turkey

26 Jun 2013
Op-Ed

A Roadmap for Afghanistan’s Economic Future

precipitates joblessness, which leads to more addiction and disorder—the quintessential vicious cycle. The Kabul of the pre-1970s Soviet onslaught was the Paris of Central Asia, successful in agriculture, tourism and hospitality. Post-war... View Details

Keywords: by Tarun Khanna

02 Jun 2021
Blog Post

Paul’s Sabbatical Story: Hypothesis-testing by sabbaticals

realities of working in the tourism industry far from friends and family. Paul credits this sabbatical—and his five others—as instrumental in career wayfinding. He’s learned not to expect epiphanies from these blocks of time. Instead,... View Details

01 Apr 2000
News

A Place in the Sun

There is something in the human soul that yearns to get away from it all, to some unspoiled paradise by the sea, lulled by gentle breezes. And those dreams of golden days and starlit nights translate into a startling, cold-cash reality: View Details

Keywords: Julia Hanna and Garry Emmons

March 2023 (Revised June 2023)
Case

Doing Business in Kigali, Rwanda

By: Andy Zelleke, A. Zelleke, Leonard A. Schlesinger, Leonard A. Schlesinger, Pippa Tubman Armerding and Wale Lawal

This case examines the challenges and opportunities of doing business in Rwanda. It highlights Rwanda's economic transformation in the decades leading up to 2023 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details

Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Tourism Industry; Tourism Industry; Rwanda

June 2012 (Revised October 2012)
Teaching Note

TripAdvisor (TN)

By: Sunil Gupta

By 2010, TripAdvisor (TA) was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35... View Details

Keywords: Marketing; Digital Marketing; Marketing Strategy; Internet and the Web; Tourism Industry; Tourism Industry; China; United States

July 2005 (Revised April 2006)
Case

Carnival Cruise Lines

By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli

Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details

Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Tourism Industry; Tourism Industry

October 1986 (Revised June 1988)
Case

Americana (A)

Americana Hotels decides to lease a resort hotel on Jamaica's north coast from the Jamaican government. Management must decide whether to operate it as a traditional resort, or as an all-inclusive, club-type resort, similar to those operated by Club Med. The... View Details

Keywords: Marketing Strategy; Tourism Industry; Tourism Industry; Jamaica

July 2021 (Revised August 2021)
Supplement

Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B)

By: Benjamin C. Esty and Allison M. Ciechanover

As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details

Keywords: Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Two-Sided Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Tourism Industry; Tourism Industry; Tourism Industry; United States

January 2015 (Revised October 2016)
Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details

October 1997 (Revised September 2000)
Case

Disney (B): The Third Battle of Bull Run

By: Michael A. Wheeler and Georgia Levenson

The saga of Disney's efforts to build a theme park in Manassas, Va. in the early 1990s is told. Disney's strategy against the various opponents of the project is presented. View Details

Keywords: Negotiation Types; Tourism Industry; Tourism Industry; United States

17 Sep 2024
Cold Call Podcast

Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

Keywords: Re: Hise O. Gibson; Tourism; Tourism

March 2011 (Revised May 2011)
Supplement

China Construction America (B): The Baha Mar Resort Deal

Why is a Chinese state-owned construction company building the largest mega-resort and casino in the Caribbean? This case examines the intricate deal-making by which CSCEC, China's leading global engineering and construction contractor, emerged as a key market player.... View Details

Keywords: Project Finance; Competitive Strategy; Global Strategy; Financial Strategy; Tourism Industry; Tourism Industry; China; Bahamas

September 2002 (Revised January 2003)
Case

Intrawest Corporation

By: Frances X. Frei, Daniel Rethazy and Corey B. Hajim

Describes the dilemma surrounding Intrawest's growth strategy for the future. The organization must decide whether to continue its present development tactic or use its expertise to diversify its resort products in terms of location and type or spin off associated... View Details

Keywords: Diversification; Growth and Development Strategy; Tourism Industry; Tourism Industry