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    • All HBS Web  (1,964)
      • Faculty Publications  (554)

      Qualitative Research MethodsRemove Qualitative Research Methods →

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      • July 2019
      • Article

      Optimal Capital Structure and Bankruptcy Choice: Dynamic Bargaining vs Liquidation

      By: Samuel Antill and Steven R. Grenadier
      We model a firm’s optimal capital structure decision in a framework in which it may later choose to enter either Chapter 11 reorganization or Chapter 7 liquidation. Creditors anticipate equityholders’ ex-post reorganization incentives and price them into the ex-ante... View Details
      Keywords: Default; Dynamic Bargaining; Capital Structure; Insolvency and Bankruptcy; Mathematical Methods
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      Antill, Samuel, and Steven R. Grenadier. "Optimal Capital Structure and Bankruptcy Choice: Dynamic Bargaining vs Liquidation." Journal of Financial Economics 133, no. 1 (July 2019): 198–224.
      • 2019
      • Article

      Ridesharing with Driver Location Preferences

      By: Duncan Rheingans-Yoo, Scott Duke Kominers, Hongyao Ma and David C. Parkes
      We study revenue-optimal pricing and driver compensation in ridesharing platforms when drivers have heterogeneous preferences over locations. If a platform ignores drivers' location preferences, it may make inefficient trip dispatches; moreover, drivers may strategize... View Details
      Keywords: Ridesharing; Pricing; Compensation and Benefits; Geographic Location; Market Design; Mathematical Methods
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      Rheingans-Yoo, Duncan, Scott Duke Kominers, Hongyao Ma, and David C. Parkes. "Ridesharing with Driver Location Preferences." Proceedings of the International Joint Conference on Artificial Intelligence (2019): 557–564.
      • December 2019
      • Article

      Understanding Retirement Requires Getting Inside People's Stories: A Call for More Qualitative Research

      By: Teresa M. Amabile
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      Amabile, Teresa M. "Understanding Retirement Requires Getting Inside People's Stories: A Call for More Qualitative Research." Work, Aging and Retirement 5, no. 3 (July 2019): 207–211.
      • 2020
      • Working Paper

      To Infinity and Beyond: Scaling Economic Theories via Logical Compactness

      By: Yannai A. Gonczarowski, Scott Duke Kominers and Ran I. Shorrer
      Many economic-theoretic models incorporate finiteness assumptions that, while introduced for simplicity, play a real role in the analysis. Such assumptions introduce a conceptual problem, as results that rely on finiteness are often implicitly nonrobust; for example,... View Details
      Keywords: Markets; Analysis; Game Theory
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      Gonczarowski, Yannai A., Scott Duke Kominers, and Ran I. Shorrer. "To Infinity and Beyond: Scaling Economic Theories via Logical Compactness." Harvard Business School Working Paper, No. 19-127, June 2019. (Revised November 2020.)
      • June 2019
      • Article

      Learning to Become a Taste Expert

      By: Kathryn A. Latour and John A. Deighton
      Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore... View Details
      Keywords: Learning; Experience and Expertise; Analysis; Perception
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      Latour, Kathryn A., and John A. Deighton. "Learning to Become a Taste Expert." Journal of Consumer Research 46, no. 1 (June 2019): 1–19.
      • Article

      Four Things No One Will Tell You About ESG Data

      By: Sakis Kotsantonis and George Serafeim
      As the ESG finance field and the use of ESG data in investment decision-making continue to grow, the authors seek to shed light on several important aspects of ESG measurement and data. This article is intended to provide a useful guide for the rapidly rising number of... View Details
      Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Data Analytics; Sustainability; Sustainability Reporting; CSR; Transparency; Investment Management; Socially Responsible Investing; Sustainable Finance; Sustainable Development; Inclusion; Inclusive Growth; Corporate Social Responsibility and Impact; Corporate Accountability; Investment; Management; Climate Change; Corporate Governance; Diversity; Integrated Corporate Reporting
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      Kotsantonis, Sakis, and George Serafeim. "Four Things No One Will Tell You About ESG Data." Journal of Applied Corporate Finance 31, no. 2 (Spring 2019): 50–58.
      • March 2019 (Revised May 2019)
      • Case

      Fetchr: A New Way of Last Mile Delivery

      By: V.G. Narayanan and Eren Kuzucu
      By mid-2016, five years of aggressive growth had transformed Fetchr from a small logistics startup to a 1,000-employee, full-fledged last-mile delivery company operating across four countries in the Middle East and North Africa (MENA). Already beneficiaries of the... View Details
      Keywords: Startup; Decision; Financial Strategy; UAE; KSA; MENA; Cost Accounting; Business Model; Business Startups; Transformation; Cost Management; Strategy; Disruptive Innovation; Technological Innovation; Growth and Development Strategy; Growth Management; Logistics; Service Delivery; Supply Chain Management; Performance Evaluation; Mathematical Methods; Mobile and Wireless Technology; Transportation Networks; Middle East; United Arab Emirates; Dubai; Bahrain; Egypt; Saudi Arabia; North Africa
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      Narayanan, V.G., and Eren Kuzucu. "Fetchr: A New Way of Last Mile Delivery." Harvard Business School Case 119-018, March 2019. (Revised May 2019.)
      • 2020
      • Working Paper

      Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

      By: Eva Ascarza
      The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
      Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
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      Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
      • January 2019
      • Supplement

      Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

      By: Jill Avery and Gerald Zaltman
      In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
      Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
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      Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
      • January 2019
      • Case

      Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

      By: Jill Avery and Gerald Zaltman
      In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
      Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
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      Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
      • 2018
      • Working Paper

      Diagnostic Bubbles

      By: Pedro Bordalo, Nicola Gennaioli, Spencer Yongwook Kwon and Andrei Shleifer
      We introduce diagnostic expectations into a standard setting of price formation in which investors learn about the fundamental value of an asset and trade it. We study the interaction of diagnostic expectations with two well-known mechanisms: learning from prices and... View Details
      Keywords: Bubbles; Price Bubble; Mathematical Methods
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      Bordalo, Pedro, Nicola Gennaioli, Spencer Yongwook Kwon, and Andrei Shleifer. "Diagnostic Bubbles." NBER Working Paper Series, No. 25399, December 2018.
      • November–December 2018
      • Article

      Online Network Revenue Management Using Thompson Sampling

      By: Kris J. Ferreira, David Simchi-Levi and He Wang
      We consider a network revenue management problem where an online retailer aims to maximize revenue from multiple products with limited inventory constraints. As common in practice, the retailer does not know the consumer's purchase probability at each price and must... View Details
      Keywords: Online Marketing; Revenue Management; Revenue; Management; Marketing; Internet and the Web; Price; Mathematical Methods
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      Ferreira, Kris J., David Simchi-Levi, and He Wang. "Online Network Revenue Management Using Thompson Sampling." Operations Research 66, no. 6 (November–December 2018): 1586–1602.
      • November 2018
      • Case

      Sportradar (A): From Data to Storytelling

      By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann
      In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details
      Keywords: Sports Data; Data; Sport; Sportradar; Football; Soccer; Gambling; Betting; Betting Markets; Statistics; Odds; Live Data; Bookmakers; Betradar; Visualization; Integrity; Monitoring; Gaming; Streaming; 2013; St.Gallen; Algorithm; Mathematical Modeling; Carsten Koerl; Betandwin; Bwin; Wagering; Probability; Sports; Analytics and Data Science; Mathematical Methods; Games, Gaming, and Gambling; Transition; Strategy; Media; Sports Industry; Technology Industry; Information Technology Industry; Media and Broadcasting Industry; Europe; Switzerland; Asia; Austria; Germany; England
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      Casadesus-Masanell, Ramon, Karen Elterman, and Oliver Gassmann. "Sportradar (A): From Data to Storytelling." Harvard Business School Case 719-429, November 2018.
      • 2018
      • Working Paper

      Full Substitutability

      By: John William Hatfield, Scott Duke Kominers, Alexandru Nichifor, Michael Ostrovsky and Alexander Westkamp
      Various forms of substitutability are essential for establishing the existence of equilibria and other useful properties in diverse settings such as matching, auctions, and exchange economies with indivisible goods. We extend earlier models’ definitions of... View Details
      Keywords: Substitutability; Mathematical Methods; Auctions; Market Design
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      Hatfield, John William, Scott Duke Kominers, Alexandru Nichifor, Michael Ostrovsky, and Alexander Westkamp. "Full Substitutability." Harvard Business School Working Paper, No. 19-016.
      • 2018
      • Working Paper

      Bundling Incentives in (Many-to-Many) Matching with Contracts

      By: Jonathan Ma and Scott Duke Kominers
      In many-to-many matching with contracts, the way in which contracts are specified can affect the set of stable equilibrium outcomes. Consequently, agents may be incentivized to modify the set of contracts upfront. We consider one simple way in which agents may do so:... View Details
      Keywords: Matching With Contracts; Contract Design; Bundling-proofness; Substitutability; Mathematical Methods
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      Ma, Jonathan, and Scott Duke Kominers. "Bundling Incentives in (Many-to-Many) Matching with Contracts." Harvard Business School Working Paper, No. 19-011, August 2018.
      • August 2018
      • Article

      Deep Help in Complex Project Work: Guiding and Path-Clearing Across Difficult Terrain

      By: Colin M. Fisher, Julianna Pillemer and Teresa M. Amabile
      How do teams working on complex projects get the help they need? Our qualitative investigation of the help provided to project teams at a prominent design firm revealed two distinct helping processes, both characterized by deep, sustained engagement that far exceeds... View Details
      Keywords: Helping; Rhythm; Prosocial Behavior; External Team Leadership; Social Construction; Time; Qualitative Methods; Field Research; Groups and Teams; Projects; Behavior; Leadership; Social and Collaborative Networks
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      Fisher, Colin M., Julianna Pillemer, and Teresa M. Amabile. "Deep Help in Complex Project Work: Guiding and Path-Clearing Across Difficult Terrain." Academy of Management Journal 61, no. 4 (August 2018): 1524–1553.
      • August 2018
      • Article

      Extrapolation and Bubbles

      By: Nicholas Barberis, Robin Greenwood, Lawrence Jin and Andrei Shleifer
      We present an extrapolative model of bubbles. In the model, many investors form their demand for a risky asset by weighing two signals: an average of the asset’s past price changes and the asset’s degree of overvaluation. The two signals are in conflict, and investors... View Details
      Keywords: Bubble; Extrapolation; Volume; Price Bubble; Mathematical Methods
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      Barberis, Nicholas, Robin Greenwood, Lawrence Jin, and Andrei Shleifer. "Extrapolation and Bubbles." Journal of Financial Economics 129, no. 2 (August 2018): 203–227.
      • 2018
      • Working Paper

      Learning to Become a Taste Expert

      By: Kathryn A. Latour and John A. Deighton
      Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming an expert center on cultivating an analytic mindset. In the present research the authors... View Details
      Keywords: Hedonic; Wine; Expertise; Holistic; Analytic; Sensory; Taste; Learning; Experience and Expertise; Analysis; Perception
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      Latour, Kathryn A., and John A. Deighton. "Learning to Become a Taste Expert." Harvard Business School Working Paper, No. 18-107, June 2018.
      • May–June 2018
      • Article

      Layoffs That Don't Break Your Company: Better Approaches to Workforce Transition

      By: Sandra J. Sucher and Shalene Gupta
      Today layoffs have become companies’ default response to the challenges created by advances in technology and global competition. Yet research shows that job cuts rarely help senior leaders achieve their goals. Too often, they’re done for short-term gain, but the cost... View Details
      Keywords: Job Cuts and Outsourcing; Organizational Change and Adaptation; Employees; Transition; Strategic Planning
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      Sucher, Sandra J., and Shalene Gupta. "Layoffs That Don't Break Your Company: Better Approaches to Workforce Transition." Harvard Business Review 96, no. 3 (May–June 2018): 122–129.
      • May 2018
      • Article

      Linda Babcock: Go-getter and Do-gooder

      By: Max Bazerman, Iris Bohnet, Hannah Riley-Bowles and George Loewenstein
      In this tribute to the 2007 recipient of the Jeffrey Z. Rubin Theory‐To‐Practice Award from the International Association for Conflict Management (IACM), we celebrate Linda Babcock's contributions to diverse lines of research, her tireless and effective efforts to put... View Details
      Keywords: Personal Development and Career; Biography; Research; Negotiation; Leadership; Practice
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      Bazerman, Max, Iris Bohnet, Hannah Riley-Bowles, and George Loewenstein. "Linda Babcock: Go-getter and Do-gooder." Negotiation and Conflict Management Research 11, no. 2 (May 2018): 130–145.
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