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  • All HBS Web  (1,731)
    • People  (6)
    • News  (418)
    • Research  (799)
    • Events  (5)
    • Multimedia  (8)
  • Faculty Publications  (221)
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  • November 2008 (Revised November 2008)
  • Case

Cyworld: Creating and Capturing Value in a Social Network

By: Sunil Gupta and Sangman Han
In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
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Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network." Harvard Business School Case 509-012, November 2008. (Revised November 2008.)

    Christopher T. Stanton

    Christopher Stanton is Marvin Bower Associate Professor of Business Administration in the Entrepreneurial Management Unit. Professor Stanton's research streams focus on personnel economics, organizational economics, labor markets, and entrepreneurship. His MBA... View Details

    • 2001
    • Book

    The Performing Arts in a New Era

    By: Kevin F. McCarthy, Arthur C. Brooks, Julia Lowell and Laura Zakaras
    This book examines recent trends in the performing arts and discusses how the arts are likely to evolve in the future. It is the first book to provide a comprehensive overview of the performing arts, including analysis of opera, theater, dance, and music, in both their... View Details
    Keywords: Performing Arts; United States
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    McCarthy, Kevin F., Arthur C. Brooks, Julia Lowell, and Laura Zakaras. The Performing Arts in a New Era. Santa Monica, CA: RAND, 2001.
    • May 2009
    • Article

    Customer-Based Valuation

    By: Sunil Gupta
    Customer lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on tactical marketing decisions. While this is important, it... View Details
    Keywords: Customers; Valuation
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    Gupta, Sunil. "Customer-Based Valuation." Journal of Interactive Marketing 23, no. 2 (May 2009): 169–178.
    • July 2009
    • Article

    How Can Decision Making Be Improved?

    By: Katherine L. Milkman, Dolly Chugh and Max H. Bazerman
    The optimal moment to address the question of how to improve human decision making has arrived. Thanks to fifty years of research by judgment and decision making scholars, psychologists have developed a detailed picture of the ways in which human judgment is bounded.... View Details
    Keywords: Decision Making; Performance Improvement; Research; Strategy; Judgments
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    Milkman, Katherine L., Dolly Chugh, and Max H. Bazerman. "How Can Decision Making Be Improved?" Perspectives on Psychological Science 4, no. 4 (July 2009): 379–383.

      Das Narayandas

      Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

      Keywords: advertising; beauty products; biotechnology; computer; electrical equipment; electronics; entertainment; federal government; high technology; industrial goods; information technology industry; internet; management consulting; manufacturing; marketing industry; professional services; retailing; telecommunications; transportation
      • March 2008 (Revised March 2009)
      • Case

      The Home Depot, Inc.

      For its first 20 years, Home Depot was known for its entrepreneurial spirit and focus on customer service. Merchandising, purchasing, and store operations were all decentralized. When the company hit $45 billion in sales, many believed that a more disciplined approach... View Details
      Keywords: Customer Focus and Relationships; Profit; Leading Change; Six Sigma; Service Operations; Business Processes; Organizational Change and Adaptation; Organizational Culture; Retail Industry
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      Ton, Zeynep, and Catherine Ross. "The Home Depot, Inc." Harvard Business School Case 608-093, March 2008. (Revised March 2009.)
      • 2012
      • Case

      Beyondsoft Co., Ltd. (B)

      By: F. Warren McFarlan, Donghong Li and Hong Zhang
      The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the... View Details
      Keywords: Computer Software; Entrepreneurship; Outsourcing; Strategy; China; Information Technology; China
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      McFarlan, F. Warren, Donghong Li, and Hong Zhang. "Beyondsoft Co., Ltd. (B)." Tsinghua University Case, 2012.
      • 2008
      • Working Paper

      How Can Decision Making Be Improved?

      By: Katherine L. Milkman, Dolly Chugh and Max H. Bazerman
      The optimal moment to address the question of how to improve human decision making has arrived. Thanks to fifty years of research by judgment and decision making scholars, psychologists have developed a detailed picture of the ways in which human judgment is bounded.... View Details
      Keywords: Decision Making; Judgments; Performance Improvement; Research; Strategy
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      Milkman, Katherine L., Dolly Chugh, and Max H. Bazerman. "How Can Decision Making Be Improved?" Harvard Business School Working Paper, No. 08-102, June 2008. (Revised July 2008.)
      • October 2020 (Revised December 2020)
      • Case

      AfricInvest: A Pan-African Investment Platform

      By: Victoria Ivashina and Youssef Abdel Aal
      The case is set in December 2018, when Ziad Oueslati, co-managing director and co-founder of AfricInvest, a leading pan-African private equity firm headquartered in Tunisia, was reflecting on the future direction of his firm. AfricInvest started as a traditional small... View Details
      Keywords: Finance; Private Equity; Venture Capital; Strategy; Governance; Financial Services Industry; Tunisia; Africa; Middle East
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      Ivashina, Victoria, and Youssef Abdel Aal. "AfricInvest: A Pan-African Investment Platform." Harvard Business School Case 221-037, October 2020. (Revised December 2020.)
      • 14 Jul 2023
      • Blog Post

      Harvard Business School Announces Its 2023-2024 Blavatnik Fellows

      offers HBS alumni and Harvard-affiliated postdocs the opportunity to work closely with leading biotech industry and biomedical authorities, receive mentorship, and join a community of entrepreneurs shaping the future of science. To date,... View Details
      • October 2016
      • Case

      The Quiet Ascension of LA Fitness

      By: John R. Wells and Gabriel Ellsworth
      In 2016, LA Fitness was the largest chain of non-franchised fitness clubs in North America, operating 676 clubs, serving 4.9 million members, and generating revenues of over $1.9 billion. Founded by Chinyol Yi, Louis Welch, and Paul Norris in 1984, the privately held... View Details
      Keywords: LA Fitness; Health Clubs; Fitness; Gyms; Chain; Exercise; Personal Training; Retention; Bally Total Fitness; 24 Hour Fitness; Planet Fitness; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Demographics; Age; Gender; Income; Residency; Borrowing and Debt; Capital; Capital Structure; Cash; Cash Flow; Cost; Private Equity; Financial Condition; Financial Liquidity; Financing and Loans; Investment Return; Price; Profit; Revenue; Geographic Location; Geographic Scope; Multinational Firms and Management; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Contracts; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Market Entry and Exit; Operations; Service Operations; Leasing; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Situation or Environment; Opportunities; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Mobile Technology; Technology Platform; Health Industry; United States; California; Los Angeles
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      Wells, John R., and Gabriel Ellsworth. "The Quiet Ascension of LA Fitness." Harvard Business School Case 717-424, October 2016.
      • September 2016
      • Article

      The Effect of Target Difficulty on Target Completion: The Case of Reducing Carbon Emissions

      By: Ioannis Ioannou, Shelley Xin Li and George Serafeim
      Targets are an integral component of management control systems and play a significant role in achieving desirable performance outcomes. We focus on a key environmental performance objective—reduction of carbon emissions—as a setting in which to examine how target... View Details
      Keywords: Sustainability; Target-setting; Management Accounting; Management Accounting And Control Systems; Control Systems; Sustainable Development; Environment; Goals and Objectives; Climate Change; Management Systems; Accounting; Environmental Sustainability
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      Ioannou, Ioannis, Shelley Xin Li, and George Serafeim. "The Effect of Target Difficulty on Target Completion: The Case of Reducing Carbon Emissions." Accounting Review 91, no. 5 (September 2016): 1467–1492.
      • March 2008 (Revised April 2010)
      • Case

      Ashdown Contracting

      By: Joseph B. Lassiter III and Firas Alkhatib
      Ashdown's "growth" plan called for Mustafa Khalaf to leave his job as Chief Operating Officer (COO) of Ashdown Contracting and to focus his attention on the growth of a separate business entity, Ashdown Pipeline, where Ashdown believed the greatest potential for the... View Details
      Keywords: Entrepreneurship; Leadership; Growth and Development Strategy; Management Succession; Market Entry and Exit; Business Strategy
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      Lassiter, Joseph B., III, and Firas Alkhatib. "Ashdown Contracting." Harvard Business School Case 808-120, March 2008. (Revised April 2010.)
      • 21 Feb 2019
      • Blog Post

      Machine Learning and Behavioral Economics

      “because my future is all about how we apply technology to problems. At Harvard, there are enormous opportunities to collaborate with students and faculty across many schools, like the Harvard Graduate School of Design. Few schools have... View Details
      • 07 Jun 2023
      • Blog Post

      My One Case: MBA Class of 2023 Looks Back

      class did you read this case?In Managing Service Operations during my EC year with Professor Ryan Buell. How do you see yourself applying the lessons from this case in your future endeavors?My post-graduation View Details
      • 08 Feb 2007
      • Working Paper Summaries

      Managing Know-How

      Keywords: by Deishin Lee & Eric Van den Steen
      • 2023
      • Working Paper

      Do Third-Party Guarantors Reassure Foot Soldiers?

      By: Natalia Garbiras-Díaz, Michael Weintraub, Leopoldo Fergusson, Juana Catalina Garcia Duque and Laia Balcells
      Since the end of the Cold War, international third parties such as the United Nations (UN) have become frequent guarantors of peace agreements. Existing studies document that third parties provide assurances that help maintain peace, yet these studies nearly... View Details
      Keywords: United Nations; Colombia; Peacemaking; Peace Process; Peace; Civil Unrest; Civil Society; Political Leadership; Policy; Civil Society or Community; Governance; Government and Politics; Economy; Economic Growth; Latin America; South America; Colombia
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      Garbiras-Díaz, Natalia, Michael Weintraub, Leopoldo Fergusson, Juana Catalina Garcia Duque, and Laia Balcells. "Do Third-Party Guarantors Reassure Foot Soldiers?" Working Paper, August 2023.
      • March 2000
      • Case

      Lockheed Martin: The Employer of Choice Mission

      By: Clayton M. Christensen and Michael D Overdorf
      A Lockheed Martin manager is faced with the decision of where to focus the organization's resources in order to develop a world-class employee development system. The manager's recommendation will serve as the basis for the company's goal of becoming an Employer of... View Details
      Keywords: Organizational Culture; Resource Allocation; Decision Choices and Conditions; Employees; Human Resources; Leadership Development; Cost Management; Organizational Design; Aerospace Industry
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      Christensen, Clayton M., and Michael D Overdorf. "Lockheed Martin: The Employer of Choice Mission." Harvard Business School Case 300-032, March 2000.
      • 24 Jul 2024
      • Video

      Andy Hoffman: It’s time for business schools to respond to a changing world

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