Publications

29 Jan 2019
First Look

New Research and Ideas, January 29, 2019

(2011), idiosyncratic shocks to the sales growth of large firms are positively and significantly correlated with GDP growth in our emerging markets sample. Relatedly, the negative impact View Details

Keywords: Dina Gerdeman

23 Apr 2024
In Practice

Getting to Net Zero: The Climate Standards and Ecosystem the World Needs Now

With each month clocking record-breaking temperatures across the planet, this Earth Day reflected the renewed urgency of regulators and businesses to find climate-change solutions. The US Securities and Exchange Commission recently adopted new rules that will mandate... View Details

Keywords: by Rachel Layne

19 Jan 2021
In Practice

Leadership Advice for Biden: Restore a Sense of Calm

challenge lies in attempting to heal a nation that is bitterly divided. We asked members of Harvard Business School's faculty two questions: First, how do you expect Biden’s presidency to impact businesses?... View Details

Keywords: by Dina Gerdeman

November 2005 (Revised August 2006)
Case

Investor Relations at TOTAL

By: Gregory S. Miller, Vincent Marie Dessain and Anders Sjoman

Examines investor relations and financial communications in a large company with a diverse group of financial stakeholders. Total is an "energy major" based in Paris, France. The importance of its product and its impact on economies and environments combine with the... View Details

Keywords: Financial Reporting; Business and Shareholder Relations; Communication Strategy; Paris

December 2018 (Revised May 2019)
Case

Bord Bia: Strategically Growing Irish Exports

By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney

Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details

May 2019
Case

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)

By: John A. Quelch and Katherine B. Hartman

The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product... View Details

Keywords: Brands and Branding; Product Development; Management; Product Marketing; Product Positioning; Marketing Strategy; Partners and Partnerships; Food and Beverage Industry

08 Nov 2016
First Look

November 8, 2016

of 1906 further assisted the management of product color in the food business by regulating and endorsing the industry's color control practices.... View Details

Keywords: Sean Silverthorne

January 2009 (Revised July 2009)
Case

Targanta Therapeutics: Hitting a Moving Target

By: Arthur A. Daemmrich

This case explores regulatory, product testing, and business strategy at Targanta Therapeutics, a biotech company preparing its first new drug application to the FDA. In October 2007, Mark Leuchtenberger, president and CEO of Targanta—which has just held a successful... View Details

Keywords: Decision Choices and Conditions; Entrepreneurship; Governing Rules, Regulations, and Reforms; Health Testing and Trials; Product Development; Business and Government Relations; Business Strategy; Biotechnology Industry; Pharmaceutical Industry

February 2016 (Revised February 2017)
Case

Greening Walmart: Progress and Controversy

By: Rebecca Henderson and James Weber

In 2005, Walmart, the world’s largest retailer, launched a sustainability initiative aimed at reducing waste and making the company more environmentally and socially conscious. By 2015, the company had made progress on multiple dimensions: energy efficiency in its... View Details

Keywords: Sustainability; Organizational Change and Adaptation; Business or Company Management; Motivation and Incentives; Reputation; Environmental Sustainability; Retail Industry; United States

December 2023
Case

Raízen: Helping to Decarbonize the World?

By: Gunnar Trumbull, Pedro Levindo, Daniel Tong and Rafaella Mazza

Raízen, the world’s largest sugar and ethanol producer, strived to find ways to expand the second-generation ethanol (E2G) market, which it pioneered. The company planned to invest R$24 billion (around $4.6 billion) in 20 production plants, with a total capacity to... View Details

Keywords: Plant-Based Agribusiness; Factories, Labs, and Plants; Renewable Energy; Environmental Sustainability; Production; Expansion; Agriculture and Agribusiness Industry; Energy Industry; Brazil; Europe; North America; United States; Argentina; Paraguay

2017
Working Paper

Business and Sustainability: New Business History Perspectives

By: Ann-Kristin Bergquist

This working paper provides a long-term business history perspective on environmental sustainability. For a long time, the central issues addressed in the discipline of business history concerned how business enterprises innovated and created wealth, as well as... View Details

Keywords: Environmental Sustainability; Business History; Perspective

SSRN

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22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

decade, and our growing list of followers on Facebook. We promise to keep you at the cutting edge of emerging business research and trends over the next 10 years. —Sean HBS Dean Nitin Nohria Globalization,... View Details

Keywords: by Sean Silverthorne

January 2025
Teaching Note

Vytal: Packaging-as-a-Service

By: George Serafeim, Michael W. Toffel and Stacy Straaberg

Teaching Note for HBS Case No. 124-007. The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of... View Details

November 1990 (Revised June 2004)
Case

McDonald's and the Environment

McDonald's decides to withdraw its polystyrene plastic packaging for sandwiches and hamburgers after years of defending itself against environmental critics. The decision occurs in the midst of a six-month Joint Task Force study, with the nonprofit Environmental... View Details

Keywords: Announcements; Change Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Food and Beverage Industry; Food and Beverage Industry; United States

10 Feb 2022
Research & Ideas

Why Are Prices So High Right Now—and Will They Ever Return to Normal?

including food and beverages, health products, household items, electronics, and personal products like shampoo. As the researchers looked closely at what stores were carrying, it became clear that three... View Details

Keywords: by Rachel Layne

August 2009 (Revised September 2011)
Case

Whole Foods: Balancing Social Mission and Growth

By: Christopher Marquis, Marya Besharov and Bobbi Thomason

In 2009, Whole Foods stands at a crossroads. Their incredible growth over the past 25 years has vaulted them into the ranks of the largest US supermarkets and they have arguably led to the widespread acceptance of natural and organic foods in the United States. Yet... View Details

Keywords: Business Model; Leadership; Growth and Development Strategy; Corporate Social Responsibility and Impact; Environmental Sustainability; Food and Beverage Industry; Food and Beverage Industry; United States

March 2012 (Revised October 2012)
Case

Gary Hirshberg and Stonyfield Farm

By: Nancy F. Koehn, Nora N. Khan and Elizabeth W. Legris

Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment, and sustainability. A former environmental... View Details

Keywords: Entrepreneurs; Values; Development Stage Enterprises; Innovation; Management By Objective; Experimentation; Emerging Technologies; Mission and Purpose; Management Style; Values and Beliefs; Social Issues; Organizational Culture; Environmental Sustainability; Business Growth and Maturation; Entrepreneurship; Business Startups; Innovation and Invention; Food and Beverage Industry; New Hampshire