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- Faculty Publications (3,959)
Show Results For
- All HBS Web
(8,887)
- People (21)
- News (1,756)
- Research (5,633)
- Events (73)
- Multimedia (77)
- Faculty Publications (3,959)
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- March 2022 (Revised March 2023)
- Case
Commercial Space Stations, Chickens and Eggs, and Demand for Activity in Low-Earth Orbit
By: Matthew C. Weinzierl and Brendan L. Rosseau
With the International Space Station set to retire in January 2031, NASA has made clear its desire to transition to commercially-led space stations in low-earth orbit (LEO). But the history of commercial station attempts has been fraught, characterized by a lack of... View Details
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (B)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (B)." Harvard Business School Exercise 596-040, August 1995. (Revised January 1997.)
- Research Summary
The Politics of Consumer Credit
By: Gunnar Trumbull
A combination of factors has dramatically increased consumer access to and reliance upon credit across the OECD. These factors include financial liberalization and deregulation, improvements in consumer credit information and its analysis, and a growth in debt... View Details
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
that people associate with global brands. Then we surveyed 1,800 people in twelve nations to measure the relative importance of those dimensions when consumers buy products. A detailed analysis revealed that View Details
- November 2018
- Case
Komatsu Komtrax: Asset Tracking Meets Demand Forecasting
By: Willy Shih, Paul Hong and YoungWon Park
Komatsu's Komtrax system started as a way of remotely monitoring and tracking equipment for the purpose of improving operational efficiency. This case follows its evolution towards other uses including demand forecasting for its sales, marketing, and production... View Details
Keywords: Big Data; Manufacturing; Manufacturing Industry; Data Strategy; Internet Of Things; Construction; Production; Analytics and Data Science; Strategy; Performance Efficiency; Forecasting and Prediction; Industrial Products Industry; Construction Industry; Japan
Shih, Willy, Paul Hong, and YoungWon Park. "Komatsu Komtrax: Asset Tracking Meets Demand Forecasting." Harvard Business School Case 619-022, November 2018.
- 18 Feb 2011
- Working Paper Summaries
A Behavioral Model of Demandable Deposits and Its Implications for Financial Regulation
- 2012
- Report
Starting Prices and Consumer Sensitivity to Customization
By: Marco Bertini and Luc Wathieu
- 2021
- Working Paper
The Demand for Executive Skills
By: Stephen Hansen, Tejas Ramdas, Raffaella Sadun and Joseph B. Fuller
We use a unique corpus of job descriptions for C-suite positions to document skills requirements in top managerial occupations across a large sample of firms. A novel algorithm maps the text of each executive search into six separate skill clusters reflecting... View Details
Hansen, Stephen, Tejas Ramdas, Raffaella Sadun, and Joseph B. Fuller. "The Demand for Executive Skills." NBER Working Paper Series, No. 28959, June 2021.
- 2011
- Working Paper
Observation Bias: The Impact of Demand Censoring on Newsvendor Level and Adjustment Behavior
By: David F. Drake
In an experimental newsvendor setting we investigate three phenomena: Level behavior — the decision-maker's average ordering tendency; adjustment behavior — the tendency to adjust period-to-period order quantities; and observation bias — the tendency to let the degree... View Details
Drake, David F. "Observation Bias: The Impact of Demand Censoring on Newsvendor Level and Adjustment Behavior." Harvard Business School Working Paper, No. 12-042, December 2011.
- November 2007
- Article
A Model of Consumer Learning for Service Quality and Usage
By: Raghuram Iyengar, Asim Ansari and Sunil Gupta
In many services, e.g., the wireless service industry, consumers choose a service plan based on their expected consumption. In such situations, consumers experience two forms of uncertainty. First, consumers may be uncertain about the quality of their service provider... View Details
Keywords: Experience and Expertise; Customer Value and Value Chain; Learning; Price; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Service Delivery; Quality; Risk and Uncertainty; Service Industry
Iyengar, Raghuram, Asim Ansari, and Sunil Gupta. "A Model of Consumer Learning for Service Quality and Usage." Journal of Marketing Research (JMR) 44, no. 4 (November 2007): 529–544.
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
authors of Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers (HBS Press, 2008). Transformation is just one metaphor that finds expression in products that satisfy deeply held View Details
- Other Unpublished Work
A Technique to Estimate Retail Demand and Lost Sales
By: A. Raman and Giulio Zotteri
- February 2009
- Background Note
An Introduction to Consumer Credit
By: Peter Tufano
This note reviews a variety of shorter-term consumer credit products in the U.S. with an emphasis on the types of products that low- and moderate-income consumers use. Included here are the following: credit cards, bank overdraft products, payday lending, personal... View Details
Tufano, Peter, Andrea Ryan, and Daniel Schneider. "An Introduction to Consumer Credit." Harvard Business School Background Note 209-107, February 2009.
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
identifying the Joneses like you. Immigration. The prevalence of immigrants among America's successful entrepreneurs is well documented. But the same curiosity and openness to new things also characterizes View Details
Keywords: by John Quelch
- 2010
- Chapter
Consumer Finance Protection
By: Thomas Cooley, Xavier Gabaix, Samuel Lee, Thomas Mertens, Vicki Morwitz, Shelle Santana, Anjolein Schmeits, Stijn Van Nieuwerburgh and Samuel Whitelaw
Cooley, Thomas, Xavier Gabaix, Samuel Lee, Thomas Mertens, Vicki Morwitz, Shelle Santana, Anjolein Schmeits, Stijn Van Nieuwerburgh, and Samuel Whitelaw. "Consumer Finance Protection." In Regulating Wall Street: The Dodd-Frank Act and the New Architecture of Global Finance, edited by Viral V. Acharya, Thomas F. Cooley, Matthew P. Richardson, and Ingo Walter, 73–84. Wiley, 2010.
- 2020
- Working Paper
Digitization and the Demand for Physical Works: Evidence from the Google Books Project
By: Abhishek Nagaraj and Imke Reimers
The digital era promised to deliver a centralized repository of all pre-existing knowledge through mass digitization. However, concerns about cannibalizing demand for physical works have led publishers and authors to block the realization of this vision. We investigate... View Details
Nagaraj, Abhishek, and Imke Reimers. "Digitization and the Demand for Physical Works: Evidence from the Google Books Project." Working Paper, June 2020.
- October 2001 (Revised March 2002)
- Background Note
Implicit Predictors of Consumer Behavior
By: Gerald Zaltman, Nancy Puccinelli, Kathryn A. Braun and Fred W Mast PHD
An important distinction is drawn in psychology between explicit and implicit knowledge. Explicit knowledge refers to consciously held beliefs about an individual or object that often draws on the remembering of experiences in the past. In contrast, implicit knowledge... View Details
Keywords: Forecasting and Prediction; Values and Beliefs; Knowledge Sharing; Consumer Behavior; Opportunities; Cognition and Thinking
Zaltman, Gerald, Nancy Puccinelli, Kathryn A. Braun, and Fred W Mast PHD. "Implicit Predictors of Consumer Behavior." Harvard Business School Background Note 502-043, October 2001. (Revised March 2002.)
- 2021
- Working Paper
The Demand for Executive Skills
By: Stephen Hansen, Raffaella Sadun, Tejas Ramdas and Joseph B. Fuller
We use a unique corpus of job descriptions for C-suite positions to document skills requirements in top managerial occupations across a large sample of firms. A novel algorithm maps the text of each executive search into six separate skill clusters reflecting... View Details
Keywords: C-Suite; Jobs and Positions; Competency and Skills; Management Skills; Job Search; Job Design and Levels
Hansen, Stephen, Raffaella Sadun, Tejas Ramdas, and Joseph B. Fuller. "The Demand for Executive Skills." Harvard Business School Working Paper, No. 21-133, June 2021.
- February 2008
- Supplement
Avaya (C): Implementing Demand Generation in Brazil
Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Godes, David B. "Avaya (C): Implementing Demand Generation in Brazil." Harvard Business School Supplement 508-050, February 2008.
- February 9, 2024
- Article
The Rise of Consumer Crypto
By: Steve Kaczynski and Scott Duke Kominers
Although non-fungible tokens are often misunderstood and even derided, they remain a general and flexible solution for establishing and tracking ownership in the digital domain. As a superior solution to existing technology in many areas of the consumer economy, their... View Details
Keywords: Cryptocurrency; Crypto Economy; NFTs; Non-fungible Tokens; Internet Of Everything; Market Design; Technological Innovation; Demand and Consumers; Web Services Industry
Kaczynski, Steve, and Scott Duke Kominers. "The Rise of Consumer Crypto." Project Syndicate (February 9, 2024).