Publications

06 Dec 2020
Working Paper Summaries

'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt

Keywords: by Grant E. Donnelly, Cait Lamberton, Stephen Bush, Zoe Chance, and Michael I. Norton

2023
Working Paper

Segmented Going-Public Markets and the Demand for SPACs

By: Angela Ma, Miles Zheng and Jessica Bai

We provide a regulatory-arbitrage-based explanation for the origin and proliferation of the Special Purpose Acquisition Company (SPAC). SPAC sponsors act as non-bank intermediaries, and the SPAC market structure appeals to yield-seeking investors and riskier,... View Details

Keywords: Special Purpose Acquisition Companies; Non-bank Intermediaries; Regulatory Arbitrage; Adverse Selection; Initial Public Offering

SSRN

18 Jul 2023
Research & Ideas

Will Global Demand for Oil Peak This Decade?

Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details

Keywords: by Alvin Powell, Harvard Gazette; Energy; Industrial Products; Auto; Green Technology

06 Apr 2009
Research & Ideas

Cheers to the American Consumer

identifying the Joneses like you. Immigration. The prevalence of immigrants among America's successful entrepreneurs is well documented. But the same curiosity and openness to new things also characterizes View Details

Keywords: by John Quelch

Do Voters Demand Responsive Governments?

Using rainfall, public relief, and election data from India, we examine how governments respond to adverse shocks and how voters react to these responses. The data show that voters punish the incumbent party for weather events beyond its control. However, fewer... View Details

Borrowing to Live: Consumer and Mortgage Credit Revisited

Americans are awash in debt. Credit undergirds daily life more than ever before—it is one of the defining aspects of life in the United States today. The damage from a depressed housing market is exacerbated by the subprime lender implosion, sending shock waves... View Details

February 2008
Supplement

Avaya (C): Implementing Demand Generation in Brazil

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details

Keywords: Marketing; Relationships; Sales

Fast Answer

Consumer demographics

Where do I find data on consumer demographics and buying behavior? You may begin with: Passport provides data and market reports related to View Details

2019
Working Paper

Labor Market Shocks and the Demand for Trade Protection: Evidence from Online Surveys

By: Rafael Di Tella and Dani Rodrik

We study preferences for government action in response to layoffs resulting from different types of labor-market shocks. We consider the following shocks: technological change, a demand shift, bad management, and three kinds of international outsourcing. Respondents... View Details

Keywords: Labor; Markets; System Shocks; Trade; Attitudes; Surveys

Article

Consumer Price Sensitivity and Price Thresholds

By: Sangman Han, Sunil Gupta and Donald R. Lehmann

Keywords: Customers; Price

August 1992
Article

The Demand for M0 Revisited

By: Glenn Hoggarth and Huw Pill

July 1992
Case

Bank One and Increased Consumer Credit

By: Stephen A. Greyser

Keywords: Credit; Banking Industry

May 2014
Article

Observation Bias: The Impact of Demand Censoring on Newsvendor Level and Adjustment Behavior

By: Nils Rudi and David Drake

In an experimental newsvendor setting we investigate three phenomena: level behavior—the decision-maker's average ordering tendency; adjustment behavior—the tendency to adjust period-to-period order quantities; and observation bias—the tendency to... View Details

Keywords: Prejudice and Bias; Behavior; Logistics; Decision Making

August 1995 (Revised January 1997)
Exercise

Consumer Behavior Exercise (A)

By: John A. Deighton and Susan M. Fournier

Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details

Keywords: Consumer Behavior

July 2015
Article

A Behavioral Model of the Popularity and Regulation of Demandable Liabilities

By: Julio J. Rotemberg

Overoptimism regarding one's ability to arrive early in a queue is shown to rationalize deposit contracts in which people can withdraw their funds on demand even if consumption takes place later. Capitalized institutions serving overoptimistic depositors emerge in... View Details

Keywords: Consumer Behavior; Banks and Banking

26 May 2010
Working Paper Summaries

Unraveling Results from Comparable Demand and Supply: An Experimental Investigation

Keywords: by Muriel Niederle, Alvin E. Roth & M. Utku Unver

2024
Working Paper

Platform Information Provision and Consumer Search: A Field Experiment

By: Lu Fang, Yanyou Chen, Chiara Farronato, Zhe Yuan and Yitong Wang

Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing... View Details

Keywords: Consumer Behavior; E-commerce; Decision Choices and Conditions; Learning; Internet and the Web

March 1999 (Revised December 2001)
Background Note

Analyzing Consumer Perceptions

By: Robert J. Dolan

Describes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making. View Details

Keywords: Industry Structures; Marketing Strategy; Consumer Behavior

Educators