Publications

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06 Jul 2017
Working Paper Summaries

Do All Your Detailing Efforts Pay Off? Dynamic Panel Data Methods Revisited

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Keywords: by Doug J. Chung, Byungyeon Kim, and Byoung Park; Pharmaceutical

June 2018 (Revised July 2023)
Case

John Chambers, Cisco, and China: Upgrading a Golden Shield

By: Geoffrey Jones and Emily Grandjean

This case examines the role of Cisco led by John Chambers in facilitating web filtering in China. It begins by tracing the origins of Cisco as a pioneer of networking equipment. John Chambers, who had worked as a sales manager at IBM and Wang Laboratories, joined Cisco... View Details

Keywords: Cisco; Internet and the Web; Governance Controls; Ethics; Rights; Corporate Social Responsibility and Impact; Technology Industry; China

fall 2008
Article

Toward a Theory of Behavioral Operations

By: Francesca Gino and Gary P. Pisano

Human beings are critical to the functioning of the vast majority of operating systems, influencing both the way these systems work and how they perform. Yet most formal analytical models of operations assume that the people who participate in operating systems are... View Details

Keywords: Management Systems; Operations; Mathematical Methods; Behavior; Cognition and Thinking; Perspective; Theory

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John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels ＆ motels; information technology industry; marketing industry; music; pharmaceuticals; professional services

July 2005 (Revised September 2016)
Case

24 Hour Fitness (A): The Rise, 1983–2004

By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth

In October 2004, Mark S. Mastrov, CEO of 24 Hour Fitness, reflected on how far his company had come in just over 20 years. From humble beginnings in 1983 in San Leandro, California, 24 Hour Fitness had grown to become the largest privately-owned health-club chain in... View Details

Keywords: 24 Hour Fitness; Mark Mastrov; Health Clubs; Fitness; Gyms; Chain; Weight Loss; Exercise; Personal Training; Retention; Sales Force Compensation; Incentive Systems; Buildings and Facilities; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Private Equity; Revenue; Geographic Scope; Multinational Firms and Management; Nutrition; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Marketing; Operations; Service Operations; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Sports; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Technology Platform; Web; Web Sites; Capital Structure; Performance; Organizational Structure; Organizational Culture; Health Industry; United States; California; San Francisco

April 2002 (Revised September 2002)
Case

Transformation of Seattle Public Schools, 1995-2002

Investigates the reform of the Seattle Public Schools from 1995 to 2002. To initiate reform in 1995, the district hired John Stanford, an Army general, and Joseph Olchefske, an investment banker, as the district's superintendent and chief financial officer,... View Details

Keywords: Management; Organizational Change and Adaptation; Leading Change; Organizational Structure; Education; Business Strategy; Public Administration Industry; Education Industry; Seattle

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22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

Management That Works: How to Sell in a World That Never Stops Changing, Cespedes, a senior lecturer at Harvard Business School, offers research-based insight and context, and presents sales productivity not only as a core way to increase... View Details

Keywords: by Kristen Senz

January 2023
Case

Cleave Therapeutics: Taking a Risk on Oncology Drug Discovery

By: Regina Herzlinger and Brian Walker

What should a successful executive (HBS Baker Scholar) assess as her next move as the CEO of a firm with a promising and yet uncertain new drug? Amy Burroughs’ mandate to successfully commercialize Cleave Therapeutics’ drug for a cancer with no current successful... View Details

Keywords: Product Development; Leadership; Health Testing and Trials; Research and Development; Risk and Uncertainty; Financial Condition; Partners and Partnerships; Pharmaceutical Industry

Web

HBS Working Knowledge – Harvard Business School Faculty Research

people do. Julian De Freitas and colleagues pit humans against machines in a video game to study AI's current limits and mine insights for the real world. Open Source Software: The $9 Trillion Resource... View Details

May 1994 (Revised July 1994)
Case

International Sourcing in Athletic Footwear: NIKE and Reebok

Nike and Reebok, the two largest athletic footwear companies, look to contractors in Asia to manufacture their shoes. Sourcing from Asia offers advantages of low cost and flexibility, but raises questions about human rights and corporate responsibility. How Nike and... View Details

Keywords: Rights; Multinational Firms and Management; Corporate Social Responsibility and Impact; Apparel and Accessories Industry

2022
Book

O Coração do Negócio Os princípios de liderança e a chave para o sucesso

By: Hubert Joly and Caroline Lambert

A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details

Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change

20 Jun 2019
Blog Post

What is the MS/MBA Biotechnology: Life Sciences Program? A Q&A with Bill Anderson, Senior Lecturer on Stem Cell and Regenerative Biology

experience in developing business leaders, make the perfect combination of resources for students studying here. We expect that many graduates will go on to senior leadership positions in biotech, pharma, and venture capital companies, as... View Details

04 Oct 2021
News

Ambitious? Learn What Companies Actually Want in a CEO

February 2003 (Revised November 2006)
Case

Silvio Napoli at Schindler India (A)

By: Christopher A. Bartlett, Michael Y. Yoshino and Perry Fagan

A young Italian MBA working for a Swiss multinational is sent to India to establish a subsidiary and implement the strategy he prepared at headquarters as a strategic planner. This case focuses on three core strategic decisions he must make as his plan is challenged by... View Details

Keywords: Business Subsidiaries; Decisions; Cross-Cultural and Cross-Border Issues; Employees; Management Teams; Strategic Planning; India; Switzerland

April 1996 (Revised May 2008)
Exercise

Adam Baxter Company/Local 190: 1983 Negotiation, Local 190 Confidential Information

By: Kathleen L. McGinn and Victoria Medvec

Includes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned business, had prided itself on its cooperative relationship with its union, Local 190. With the skyrocketing... View Details

Keywords: Inflation and Deflation; Compensation and Benefits; Labor Unions; Wages; Working Conditions; Negotiation Process; Labor and Management Relations