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  • All HBS Web  (8,410)
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  • June 2002 (Revised September 2002)
  • Case

Pokemon: Gotta Catch 'Em All (Abridged)

By: Youngme E. Moon
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details
Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Entertainment and Recreation Industry; Japan; Asia; United States
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Moon, Youngme E. "Pokemon: Gotta Catch 'Em All (Abridged)." Harvard Business School Case 502-092, June 2002. (Revised September 2002.)

    Brian J. Hall

    Brian J. Hall is the Albert H. Gordon Professor of Business Administration at Harvard Business School. He served as the Unit Head for the Negotiation, Organizations and Markets (NOM) Unit for 14 years. Previously, he was an assistant professor of economics in the... View Details

    Keywords: accounting industry; consulting; consumer products; executive search; financial services; high technology; investment banking industry; management consulting; private equity (LBO funds); restaurant; sports; venture capital industry
    • December 2023 (Revised March 2024)
    • Case

    Manufacturing Moderna's Future

    By: Satish Tadikonda and William Marks
    In 2019, Moderna faced long odds of survival having failed to develop a successful clinical program out of the vast platform technology they had built around mRNA. Nearly overnight, the company skyrocketed to success with a vaccine for COVID-19, leading to an extremely... View Details
    Keywords: Health Pandemics; Health Testing and Trials; Technological Innovation; Product Development; Production; Science-Based Business; Biotechnology Industry
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    Tadikonda, Satish, and William Marks. "Manufacturing Moderna's Future." Harvard Business School Case 824-076, December 2023. (Revised March 2024.)
    • 2 Dec 2021
    • Interview

    How To Make Healthcare Innovation Happen

    By: Regina E. Herzlinger
    Regina Herzlinger has been called “the godmother of consumer-driven healthcare” because of her groundbreaking scholarly articles and books on the subject. As a professor of business administration at Harvard Business School for nearly 50 years, her focus has supported... View Details
    Keywords: Health Care and Treatment; Innovation and Invention
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    Herzlinger, Regina E. "How To Make Healthcare Innovation Happen." Raise the Line (podcast), Osmosis, December 2, 2021.
    • 10 Jul 2023
    • In Practice

    The Harvard Business School Faculty Summer Reader 2023

    my research on leading complex organizations and scaling businesses, I've chosen Unleash Your Transformation by Marco Van Kalleveen and Peter Koijen. This book offers valuable insights and practical strategies for leaders who are driving View Details
    Keywords: by Dina Gerdeman
    • April 2021
    • Case

    Etsy: Crafting a Turnaround to Save the Business and Its Soul

    By: Ranjay Gulati, Luciana Silvestri and Monte Burke
    Etsy, the online seller of handmade goods, was founded in 2005 on an almost utopian ideal—a responsible, caring company that offered individual crafters a place to sell their wares, a wholesome alternative to companies that sold mass-manufactured products. The company... View Details
    Keywords: Turnaround; Organizational Culture; Financial Condition; Organizational Change and Adaptation; Mission and Purpose; Transformation; Leadership
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    Gulati, Ranjay, Luciana Silvestri, and Monte Burke. "Etsy: Crafting a Turnaround to Save the Business and Its Soul." Harvard Business School Case 821-092, April 2021.
    • Program

    Managing Turbulence

    all-out war for scarce talent. How do the best business leaders manage through these disruptions? What strategies have proven successful in unstable environments with few certainties? How do leaders continue to grow when faced with... View Details
    • August 2018 (Revised June 2025)
    • Case

    Facebook—Can Ethics Scale in the Digital Age?

    By: George A. Riedel and Carin-Isabel Knoop
    Since its founding in 2004, Facebook has built a phenomenally successful business at global scale to become the fifth most valuable public company in the world. The revelation of Cambridge Analytica events in March 2018, where 78 million users' information was leaked... View Details
    Keywords: Facebook; Ethics; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Trust; Business Model; Corporate Accountability; Social Media
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    Riedel, George A., and Carin-Isabel Knoop. "Facebook—Can Ethics Scale in the Digital Age?" Harvard Business School Case 319-030, August 2018. (Revised June 2025.)
    • 14 Jun 2023
    • Research & Ideas

    Four Steps to Building the Psychological Safety That High-Performing Teams Need

    The idea went mainstream in 2012, when Google’s Project Aristotle identified psychological safety as a key component in successful teams. Edmondson says the theory took on more urgency as organizations faced uncertainty and complexity... View Details
    Keywords: by Kara Baskin
    • Program

    Strategy: Building and Sustaining Competitive Advantage

    that you need to devise a successful strategy for your organization. It takes a deep dive into all aspects of successful strategy and its execution: scoping the competitive landscape, choosing where (and... View Details
    • May 2001 (Revised June 2010)
    • Case

    Jumpstart

    By: Allen S. Grossman
    Many in the nonprofit sector doubt whether organizational performance can be measured. Jumpstart, a 10-year-old nonprofit, developed performance measurement and management systems from its inception. The organization has experienced explosive growth and attributes a... View Details
    Keywords: Management Systems; Measurement and Metrics; Organizational Culture; Performance Improvement; Nonprofit Organizations
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    Grossman, Allen S. "Jumpstart." Harvard Business School Case 301-037, May 2001. (Revised June 2010.)
    • April 1987 (Revised April 1992)
    • Background Note

    Games of Strategy: An Introduction

    An introduction to the formal analysis of strategic situations. Ideas of game trees, backwards induction, and dominated strategies are introduced. The methods of backwards induction to find optimal strategies is related to the method of successive eliminations of... View Details
    Keywords: Strategy; Game Theory
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    Krishna, Vijay. "Games of Strategy: An Introduction." Harvard Business School Background Note 187-159, April 1987. (Revised April 1992.)
    • 09 Aug 2011
    • News

    How to Master the Art of Office Politics

    • 03 Dec 2015
    • Video

    Planning Change: Lessons from the World of Retail

      Launch of Nigeria's Central Bank Digital Currency (CBDC) - the eNaira

      Stakeholders including the Lagos Chamber of Commerce and Industry (LCCI) and Prof. Lauren Cohen, L. E Simmons, a Professor of Business Administration, Harvard Business School, United States of America, among others, yesterday, listed recommendations for the... View Details
      • 2020
      • Book

      Experimentation Works: The Surprising Power of Business Experiments

      By: Stefan Thomke
      Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition,... View Details
      Keywords: Experimentation; Experiments; Market Research; Innovation and Invention; Innovation and Management; Customers; Research
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      Thomke, Stefan. Experimentation Works: The Surprising Power of Business Experiments. Boston, MA: Harvard Business Review Press, 2020.
      • January 2019 (Revised October 2019)
      • Case

      Commercial Sales Transformation at Microsoft

      By: Doug J. Chung
      Industry leaders should adapt to changes in the business context and consider different ways to grow. Advances in technology had shifted software demand to the cloud. As a result, Microsoft announced a strategic shift in direction from its existing ‘Windows first’... View Details
      Keywords: Sales; Strategy; Transformation
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      Chung, Doug J. "Commercial Sales Transformation at Microsoft." Harvard Business School Case 519-054, January 2019. (Revised October 2019.)
      • October 1999
      • Case

      CIBC Corporate and Investment Banking (A): 1987-1992

      By: Joseph L. Bower and Michael Raynor
      In 1992, CIBC CEO Al Flood faced the short-term operational challenge of saving Wood Gundy, the troubled investment bank CIBC had purchased five years earlier. At the same time he had to tackle the long-term strategic challenge of integrating Gundy's investment banking... View Details
      Keywords: Investment Banking; Banks and Banking; Corporate Strategy; Integration; Problems and Challenges; Mergers and Acquisitions; Banking Industry
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      Bower, Joseph L., and Michael Raynor. "CIBC Corporate and Investment Banking (A): 1987-1992." Harvard Business School Case 300-041, October 1999.
      • July 1994
      • Case

      Microsoft: Multimedia Publications (A)

      By: Marco Iansiti and Ellen Stein
      Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft... View Details
      Keywords: Product Development; Organizational Structure; Applications and Software; Design; Expansion; Consumer Products Industry; Information Technology Industry; Washington (state, US)
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      Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (A)." Harvard Business School Case 695-005, July 1994.
      • 04 Dec 2019
      • News

      Amazon's Expansion In Baltimore

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