Publications

Publications

Filter Results: (1,562) Arrow Down
Filter Results: (1,562) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 76 of 1,562 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 15 Nov 2016
  • First Look

November 15, 2016

sketch some important implications. Third, we review the national gatekeepers for skilled migration and broad differences in approaches used to select migrants for admission. Looking forward, the capacity of people, firms, and countries to successfully navigate this... View Details
Keywords: Sean Silverthorne
  • 21 Apr 2015
  • First Look

First Look: April 21

customized web sites for overseas markets? How would she maintain the detail and attention she had put into so many aspects of the company as Nasty Gal grew? As Amoruso's time was limited and management resources were already spread thin... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 20 Jan 2015
  • First Look

First Look: January 20

Business School Case 715-006 Europe, Russia, and the Age of Gas Revolution The 2014 Ukraine crisis once again exposed the mutually limiting knot-a web of commercial relationships and oil and gas pipelines-that historically tied the... View Details
Keywords: Sean Silverthorne
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy... View Details
Keywords: Martha Lagace
  • 16 Dec 2002
  • Lessons from the Classroom

Marrying Distance and Classroom Education

multi-media cases and they're closer to the real world in some ways because you have this more auditory environment. The trouble is that (a) they're more expensive, and (b) that they're harder to update. With a paper case I can simply get some stuff off the View Details
Keywords: by Sean Silverthorne
  • March 2022 (Revised July 2022)
  • Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
Related
  • March 2021 (Revised August 2024)
  • Case

Hotwire.com: Navigating Through Turbulence

By: Jeffrey F. Rayport, Manny de Zarraga and Eric Levine
On September 10, 2001, after speaking at an industry conference at New York’s World Trade Center, Hotwire co-founder Spencer Rascoff boarded a flight from Newark to San Francisco. After returning home, Rascoff awoke the next morning to a phone call informing him that... View Details
Keywords: September 11; Corporate Entrepreneurship; Business Growth and Maturation; Disruption; Decisions; Job Cuts and Outsourcing; Growth Management; Digital Platforms; Problems and Challenges; Risk and Uncertainty; Expansion; Internet and the Web; Leading Change; Leadership Style; Air Transportation Industry; Tourism Industry; San Francisco
Related
  • August 2002 (Revised June 2006)
  • Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry
Related
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

current "Great Recession"—PACCAR has maintained a price premium and outperformed the S&P 500 by several orders of magnitude. One practice among others that sustains this performance: PACCAR provides a 26-page white paper on its View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • September 2023 (Revised July 2024)
  • Case

Going Mobile-First? The Digital Transformation of Davivienda Bank in Colombia

By: Jorge Tamayo and Jenyfeer Martinez Buitrago
Set in 2017, this case describes the digital transformation strategy of Davivienda—a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate. The case also describes the pioneer role... View Details
Keywords: Change Management; Transformation; Decision Choices and Conditions; Information Technology; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Banking Industry; Latin America; Central America; South America; Colombia
Related
  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

spas, paintball parties, etc., at a major markdown—up to 90 percent off a retailer's usual prices—and then requiring the retailer to pay a big chunk of the voucher revenues back to Groupon. But the Chicago-based firm is "the fastest growing company in View Details
Keywords: by Carmen Nobel; Advertising; Technology
  • 23 Feb 2009
  • Research & Ideas

Creative Entrepreneurship in a Downturn

downtime created by the collapse of the Internet bubble gave rise to a host of new applications that we now collectively know as Web 2.0. Technologies and materials left unused due to the collapse of one industry can be creatively... View Details
Keywords: by Martha Lagace
  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
Related
  • 03 Apr 2006
  • Research & Ideas

The Competitive Advantage of Global Finance

corporate profits attributable to foreign operations has escalated from 5 percent in the 1960s to 30 percent today. Second, multinational firms, once characterized as a web of autonomous subsidiaries serving local markets, are more likely... View Details
Keywords: by Sean Silverthorne; Financial Services
  • 10 Apr 2012
  • First Look

First Look: April 10

case:http://cb.hbsp.harvard.edu/cb/product/612045-PDF-ENG Recorded Future: Searching the Web for Alpha Christopher MalloyHarvard Business School Case 212-057 Recorded Future was a software company that aimed to aggregate the information... View Details
Keywords: Carmen Nobel
  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

something, another requirement emerges: the cost of communication must be low enough so that various users can collaborate in an effective way. That is where the Internet comes in. With the web cutting down on both the cost of information... View Details
Keywords: by Michael Blanding
  • 29 Sep 2009
  • First Look

First Look: September 29

quickly became a pop culture phenomenon, talked about on popular television programs such as Oprah and The Tonight Show with Jay Leno, and paid mock tribute to on web sites such as YouTube, where hundreds of video parodies could be found.... View Details
Keywords: Martha Lagace
  • 27 Sep 2016
  • First Look

September 27, 2016

uncertain, ambiguous, and complex (VUCA), Web 2.5-enabled economy. We show that a trio of forces of digital disruption—specifically the disintermediation of the services of instructors and facilitators, the disaggregation of the... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2010
  • First Look

First Look: June 2

was called the Knowledge Management (KM) Appliance, but as Web 2.0 tools came into wider use, this evolved into what the company called "Cognizant 2.0" (C2), which was designed to ensure that the KM Appliance capabilities for... View Details
Keywords: Martha Lagace
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile annual event (the Ig Nobel Prize Ceremony), a web site (improbable.com), a series of... View Details
Keywords: Martha Lagace

Are you looking for?

→Search All HBS Web