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Show Results For
- All HBS Web
(6,770)
- People (1)
- News (2,492)
- Research (3,679)
- Events (49)
- Multimedia (75)
- Faculty Publications (2,646)
- Article
Beyond the Target Customer: Social Effects in CRM Campaigns
By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
- 21 Nov 2023
- Research & Ideas
Employee Negativity Is Like Wildfire. Manage It Before It Spreads.
Regulating our own emotions in stressful situations is difficult enough, but business leaders face the added challenge of attempting to regulate the collective emotions of the groups they lead to guide them toward success. Now, research by Harvard Business School... View Details
Keywords: by Kristen Senz
- 2023
- Working Paper
Change We Can’t Believe In: Distrust of Political Converts
By: Julian J. Zlatev, Amos Schurr and Nir Halevy
We propose and test three hypotheses regarding how people respond to political converts— individuals who switch their voting from one political party to another. Across two experiments, using behavioral and attitudinal measures of trust in two different countries, we... View Details
Zlatev, Julian J., Amos Schurr, and Nir Halevy. "Change We Can’t Believe In: Distrust of Political Converts." Harvard Business School Working Paper, No. 23-049, February 2023.
- 2014
- Article
Unequality: Who Gets What and Why It Matters
Who should get what, and what are the consequences? Economic inequality in the United States has been rising for decades, yet only recently have behavioral scientists explored two central questions surrounding the optimal level of inequality. First, what are the... View Details
Keywords: Inequality; Ethics; Productivity; Gambling; Equality and Inequality; Fairness; Income; Performance Productivity; United States
Norton, Michael I. "Unequality: Who Gets What and Why It Matters." Policy Insights from the Behavioral and Brain Sciences 1, no. 1 (2014): 151–155.
- Forthcoming
- Article
On the Economic Origins of Concerns Over Women’s Chastity
By: Anke Becker
This paper studies the origins and function of customs and norms that intend to keep women from being promiscuous. Using large-scale survey data from more than 100 countries, I test the anthropological theory that a particular form of preindustrial... View Details
Keywords: Infibulation; Female Sexuality; Paternity Uncertainty; Concern About Women's Chastity; Pastoralism; Economic Anthropology; History; Gender; Social Issues; Culture
Becker, Anke. "On the Economic Origins of Concerns Over Women’s Chastity." Review of Economic Studies (forthcoming). (Pre-published online August 26, 2024.)
- 03 Oct 2023
- What Do You Think?
Do Leaders Learn More From Success or Failure?
do you think? Share your thoughts in the comments below. References: Amy Edmondson, Right Kind of Wrong: The Science of Failing Well (Atria Books, 2023) Amy C. Edmondson, “Psychological Safety and Learning Behavior in Work Teams,”... View Details
Keywords: by James Heskett
- 09 May 2008
- News
New Book Looks at Deep Metaphors and the Minds of Consumers
- Research Summary
A major area of Professor Torfason's research is the behavior of individual social network structures. He studies the violation of norms – specifically the use of excessive force in conflict situations – within the empirical context of a large online... View Details
- January 2014
- Technical Note
Learning From Extreme Consumers
By: Jill Avery and Michael Norton
Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details
Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention
Avery, Jill, and Michael Norton. "Learning From Extreme Consumers." Harvard Business School Technical Note 314-086, January 2014.
- Program
Strategic Marketing for Driving Growth
forward-thinking approach. Details Drive integrated, customer-centric marketing strategies Effectively analyze markets, customer needs, and buying behaviors Determine strengths and weaknesses of competitors and substitutes Recognize... View Details
- Web
Program Requirements - Doctoral
Organizational Behavior Program Requirements Each candidate’s program of study will be developed in consultation with faculty advisors and the chair of the Policy and Admissions Committee. The normal program is outlined below. Advising... View Details
- Web
Site Map
Analytics Program Harvard Business School Online MBA Predoctoral Researchers Alumni Alumni Events Alumni Reunions Commencement New Venture Competition Public Events Faculty / Research / Topics Behavioral Finance & Financial Stability... View Details
- 17 Jul 2023
- Research & Ideas
Money Isn’t Everything: The Dos and Don’ts of Motivating Employees
Business Administration at Harvard Business School. In May, Hall convened what he hopes will be a yearly conference of scholars now working in the burgeoning field of incentive design, which draws lessons from both microeconomics and View Details
Keywords: by Avery Forman
- 28 Aug 2023
- Research & Ideas
The Clock Is Ticking: 3 Ways to Manage Your Time Better
others, but also from where they are doing it. This is important, given that we are in an era in which options for how, when, and where people spend time are perhaps more varied than ever before. Leslie A. Perlow is the Konosuke Matsushita Professor of Leadership in... View Details
Keywords: by Kristen Senz
- 2016
- Working Paper
The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Market
By: Feng Zhu
Strategy scholars have documented in various empirical settings that firms seek and leverage stronger institutions to mitigate hazards and gain competitive advantage. In this paper, we argue that such “institution-seeking” behavior may not be confined to the pursuit of... View Details
Keywords: Patent Wars; Patent Litigation; Intellectual Property (IP) Enforcement; Institutions; Smartphone; Patent Thicket; Digital Platforms; Patents; Lawsuits and Litigation; Globalized Markets and Industries; Business Strategy; Telecommunications Industry
Paik, Yongwook, and Feng Zhu. "The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Market." Harvard Business School Working Paper, No. 14-015, August 2013. (Revised March 2016.)
- 21 Mar 2017
- First Look
First Look at New Research, March 21
https://www.hbs.edu/faculty/Pages/item.aspx?num=52435 CEO Behavior and Firm Performance By: Bandiera, Oriana, Stephen Hansen, Andrea Pratt, and Raffaella Sadun Abstract—We measure the behavior of 1,114 CEOs... View Details
Keywords: Sean Silverthorne
- Article
Why Grit Requires Perseverance and Passion to Positively Predict Performance
By: Jon M. Jachimowicz, Andreas Wihler, Erica R. Bailey and Adam D. Galinsky
Prior studies linking grit—defined as perseverance and passion for long-term goals—to performance are beset by contradictory evidence. As a result, commentators have increasingly declared that grit has limited effects. We propose that this inconsistent evidence has... View Details
Keywords: Grit; Perseverance; Passion; Motivation; Personal Characteristics; Emotions; Performance; Motivation and Incentives
Jachimowicz, Jon M., Andreas Wihler, Erica R. Bailey, and Adam D. Galinsky. "Why Grit Requires Perseverance and Passion to Positively Predict Performance." Proceedings of the National Academy of Sciences 115, no. 40 (October 2, 2018): 9980–9985.
- 2014
- Working Paper
The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty
By: Tiziana Casciaro, Francesca Gino and Maryam Kouchaki
To create social ties to support their professional or personal goals, people actively engage in instrumental networking. Drawing from moral psychology research, we posit that this intentional behavior has unintended consequences for an individual's morality. Unlike... View Details
Keywords: Networking; Morality; Dirtiness; Power; Networks; Moral Sensibility; Personal Development and Career; Power and Influence
Casciaro, Tiziana, Francesca Gino, and Maryam Kouchaki. "The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty." Harvard Business School Working Paper, No. 14-108, April 2014.
- 08 Dec 2015
- First Look
December 8, 2015
that may arise. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50144 2015 The Cambridge Handbook of Consumer Psychology The Consumer Psychology of Online Privacy: Insights and Opportunities from Behavioral Decision... View Details
Keywords: Sean Silverthorne
- 2023
- Working Paper
'It Wouldn’t Have Mattered Anyway': When Overdetermined Outcomes Justify Our Sins
By: Stephanie C. Lin, Julian J. Zlatev and Dale T. Miller
We identify and document an “overdetermined outcome defense” which occurs when one learns
that circumstances besides one’s own actions were sufficient to produce a negative effect (e.g.,
deciding not to go to the gym, but later discovering that the gym had been... View Details
Lin, Stephanie C., Julian J. Zlatev, and Dale T. Miller. "'It Wouldn’t Have Mattered Anyway': When Overdetermined Outcomes Justify Our Sins." Harvard Business School Working Paper, No. 23-045, January 2023.