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  • 15 Mar 2007
  • Working Paper Summaries

Initiating Divergent Organizational Change: The Enabling Role of Actors’ Social Position

Keywords: by Julie Battilana
  • April 2024
  • Case

Michelin in Motion: Putting Purpose to Work

By: Hubert Joly, Nitin Nohria and Emilie Billaud
When he became CEO, facing limited growth prospects, a low valuation, and therefore a stagnating share price, Menegaux and his team launched a set of initiatives to reposition Michelin. These included (1) articulating a clear purpose (“We care about giving people a... View Details
Keywords: Transformation; Talent and Talent Management; Innovation Strategy; Leading Change; Goals and Objectives; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Identity; Motivation and Incentives; Corporate Strategy; Diversification; Value Creation; Mission and Purpose; Valuation; Manufacturing Industry; Rubber Industry; Transportation Industry; Europe; France
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  • October 2021
  • Supplement

Unshrinking the Pie: Desirée Stolar's Negotiation Saga (B)

By: James K. Sebenius and Alex Green
When Desirée (“Des”) Stolar’s wool sweater shrank two sizes, the Harvard Business School student worked with classmates to develop a solution that both fixed her problem and launched Unshrinkit, a successful consumer goods company with a widely-available product for... View Details
Keywords: Bargaining; Startups; Negotiation; Contracts; Negotiation Tactics; Entrepreneurship; Business Startups; Strategy; Consumer Products Industry
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  • January 2019 (Revised January 2021)
  • Case

The Louvre

By: Rohit Deshpandé, Francois-Lucien Vulliermet and Daniela Beyersdorfer
Once a royal residence and today one of the most photographed Parisian landmarks, the Louvre, home of iconic masterpieces, was the world’s largest and most visited museum in 2017. Its President Director Jean-Luc Martinez had since 2013 spearheaded its development and... View Details
Keywords: Customer-centricity; Cultural Organizations; Museum; Brand; Customer Focus and Relationships; Mission and Purpose; Culture; Education; Brands and Branding; Marketing; Fine Arts Industry
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  • January 2017
  • Supplement

Hello Alfred: Come Home Happy — Operating the Business Model Exercise

By: Joseph B. Fuller and Christopher Payton
On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details
Keywords: Growth and Development Strategy; Internet and the Web; Business Startups; Service Operations; Service Industry; New York (city, NY); Boston
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  • October 2009 (Revised March 2012)
  • Case

Nettwerk: Digital Marketing in the Music Industry

By: John A. Deighton and Leora Kornfeld
How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details
Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry
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  • August 2008
  • Article

From Clusters to Cluster-Based Economic Development

By: Christian H.M. Ketels and Olga Memedovic
Over the last decades, changes in the global economy and the emergence of Global Value Chains (GVCs) have raised the interest in understanding the specific conditions and cross-company interactions within and across locations. For companies, the need to choose the... View Details
Keywords: Development Economics; Economy; Value; Business Strategy; Competition; Performance Productivity; Cost; Natural Environment; Policy; Business and Stakeholder Relations; Framework; Industry Clusters
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  • August 2006 (Revised May 2016)
  • Case

Cluster Mobilization in Mitteldeutschland

By: Jeffrey Fear, Christian H.M. Ketels and Claudia Linsenmeier
As part of the privatization in Eastern Germany after the fall of the Berlin Wall, Dow Chemical made a major investment in the Halle-Leipzig region, one of the largest chemical industry sites in Europe. The executive in charge of Dow's operations in the region, Bart... View Details
Keywords: Industry Clusters; Development Economics; Privatization; Chemicals; Foreign Direct Investment; Management Teams; Private Sector; Competitive Strategy; Brands and Branding; Market Participation; Chemical Industry; Germany
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    Ad Revenue and Content Commercialization: Evidence from Blogs

    Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details
    • 01 Dec 2023
    • News

    Endless Possibilities

    Faye Iosotaluno (MBA 2008) met her husband through friends when she was only 19 years old. It was 1999, and the mobile-first app Tinder—which launched in 2012 and where Iosotaluno is currently COO—was not even a distant glimmer on the dating horizon. While the app... View Details
    Keywords: Julia Hanna
    • May 2011 (Revised January 2013)
    • Case

    Nike Football: World Cup 2010 South Africa

    By: Elie Ofek and Ryan Johnson
    Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details
    Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa
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    • 16 Apr 2024
    • News

    Netflix Enters Its Dan Lin (MBA 1999) Era

    head of film at Netflix, which details the challenges and opportunities ahead for him at the streaming giant. Lin is a longtime producer (notably of The Lego Movie and Sherlock Holmes) and founder of Rideback, the production company he View Details
    • Web

    California - Global

    cloud-based enterprise software, best known for pioneering customer relationship management (CRM) delivered as a service. Over the past two decades, the company had expanded into marketing, customer service, analytics, and collaboration tools. In September 2024,... View Details
    • Web

    About | Social Enterprise | Harvard Business School

    Cortney worked at the Rustandy center for Social Sector Innovation at the Chicago Booth School of Business and then in Community Relations at the Chicago Bulls. In both roles she launched programs to help leaders in social impact maximize... View Details
    • Web

    HBS - The year in Review

    Black Boys United Raymond J. McGuire JD/MBA 1984 President, Lazard Antonis C. Samaras MBA 1976 Member, Hellenic Parliament, Greek Prime Minister, 2012–2015 Stephen A. Schwarzman MBA 1972 chairman, CEO, and cofounder, Blackstone More on Alumni Achievement Awards CLIMB... View Details
    • 06 Jun 2016
    • Research & Ideas

    Skills and Behaviors that Make Entrepreneurs Successful

    the problem is that people usually focus on an entrepreneurial ‘personality’ rather than identifying the unique skills and behaviors of entrepreneurs who launch and grow their own firms.” Complicating this understanding are the many types... View Details
    Keywords: by HBS Working Knowledge
    • June 2002 (Revised September 2002)
    • Case

    Pokemon: Gotta Catch 'Em All (Abridged)

    By: Youngme E. Moon
    Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details
    Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Entertainment and Recreation Industry; Japan; Asia; United States
    Related
    • Web

    HBS - The year in Review

    the first campus construction projects completed after the launch of the Advancing Racial Equity plan , the renovation reflects the School’s efforts to partner with minority-owned businesses and bolster job site diversity. Sustainability... View Details
    • 01 Dec 2023
    • News

    Wide Horizon

    There were three critical events that led John Rodakis (MBA 1997) to form the nonprofit N of One in 2014 and ultimately dedicate his life to surfacing breakthrough autism research. The first occurred on Thanksgiving of 2012. He had driven about four hours with his wife... View Details
    Keywords: Dan Morrell; Photos by Sarah Wilson
    • Web

    Impact Investments

    investing and green bonds. The UN launched its six Principles for Responsible Investment in 2006 in order to promote greater commitment to ESG issues amongst global investors, garnering 100 signatories. By the start of 2020, more than... View Details