Publications

Web

National Markets - The Art of American Advertising

industrial goods.” Pamela Walker Laird, Advertising Progress: American Business and the Rise of Consumer Marketing , 1998 2 In the American economy of the early 1800s, many... View Details

24 Jul 2018
Blog Post

The Global Classroom: From Boston to Jakarta

learn about her experience in Jakarta through the FIELD Global Immersion (FGI) course. FIELD Global Immersion is the exciting way that we end our first year at Harvard Business School. Students have the... View Details

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Journal (not to mention Wired and Fast Company), the managers who are celebrated are the entrepreneurial figures who buck the industry and go their own way, only to eventually... View Details

Keywords: by Manda Salls

July 2000 (Revised June 2009)
Case

Embraer: The Global Leader in Regional Jets

By: Pankaj Ghemawat, Gustavo A. Herrero and Luiz Felipe Monteiro

Embraer is the story of a company from a developing country, Brazil, that has become the leader in a high-tech field, regional passenger jets. Embraer's first family of regional jets has been highly successful and, at the time of the case, it is embarking on a major... View Details

Keywords: Air Transportation; Capital Structure; Corporate Strategy; Developing Countries and Economies; Air Transportation Industry; Brazil

Educators

18 Apr 2024
Blog Post

African American Student Union Spotlight on Emerging Markets

about her journey before and during the MBA program. Where is your hometown? My hometown is Darmstadt, Germany. What was your pre-MBA industry and role? I began my career... View Details

2021
Working Paper

The Dance Between Government and Private Investors: Public Entrepreneurial Finance around the Globe

By: Jessica Bai, Shai Bernstein, Abhishek Dev and Josh Lerner

This paper examines the interaction between governments and private capital investors when financing early-stage ventures. We first provide a simple conceptual framework to explore when collaboration between governments and private investors is likely to emerge. Using... View Details

Keywords: Public Entrepreneurship; Subsidy; Industrial Policy; Entrepreneurship; Public Sector; Financing and Loans; Venture Capital; Global Range

SSRN

Read Now

17 Jul 2017
Op-Ed

Op-Ed: As America Recedes from Global Leadership, Its CEOs are Stepping Up

here to stay. America’s CEOs know what is at stake: nothing less than America’s leadership in the global world. America is blessed with corporate leaders whose companies dominate their global View Details

Keywords: by Bill George

2021
Article

Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era

By: Alvin J. Silk and Ernst R. Berndt

The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details

Keywords: Industry Evolution; Advertising; Spending; Measurement and Metrics; Mathematical Methods; Media; Advertising Industry; United States

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

Business School marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. The auto industry, he says, is a stark example of why go-to-market strategies need high-level attention View Details

Keywords: by Sean Silverthorne

Web

Teaching Guidelines - Creating Emerging Markets

their extensive use at Harvard, faculty at elite educational institutions worldwide have incorporated CEM materials into their courses on topics from business history to global strategy, urban economics and... View Details

December 2005 (Revised October 2013)
Case

Fred Khosravi and AccessClosure (A)

By: Richard Hamermesh and Liz Kind

Fred Khosravi is a serial medical device entrepreneur. In his latest venture, he must decide whether to sell now or continue to develop his current product and whether to market it, sell the company, or IPO. View Details

Keywords: Negotiation; Medical Devices; Venture Capital; Life Sciences; Health Care Industry; Healthcare Technology; Healthcare Ventures; Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Medical Devices and Supplies Industry; United States

Educators

19 Oct 2021
Cold Call Podcast

Should Global Beer Company Molson Coors Dive into the Cannabis Beverages Business?

Keywords: Re: Derek C. M. van Bever

Web

Helping and harnessing business to address society’s greatest challenges. | Institute for Business in Global Society

Helping and harnessing business to address society’s greatest challenges. At the Institute for Business in Global Society (BiGS), we empower business leaders to make an impact on the biggest challenges of... View Details

January 2021
Supplement

Barbara Krakow Gallery (B): Art and the Pandemic

By: José B. Alvarez and David Lane

Updates (A) case by describing the early impact of the COVID-19 pandemic on the art market, the renaming of the gallery as the Krakow Witkin Gallery, and the response of its partners and staff to the pandemic. View Details

Keywords: Art Market; COVID-19; Arts; Business Model; Change Management; Trends; Communication; Customer Focus and Relationships; Human Resources; Marketing; Distribution Channels; Outcome or Result; Health Pandemics; Fine Arts Industry

September 2009
Case

One South: Investing in Emerging Markets (A)

By: Nicolas P. Retsinas and Justin Seth Ginsburgh

A United States private equity fund, The Saboput Group, must decide whether to invest in a new technology park development in Chennai, India. The case provides the reader with a detailed investment memorandum from the local Indian operating partner, and the reader must... View Details

Keywords: Private Equity; Investment; Emerging Markets; Partners and Partnerships; Urban Development; Real Estate Industry; Chennai; United States

Educators

November 1990 (Revised September 1991)
Case

First Chicago Corp.: Global Corporate Bank (A)

Presents the human resource challenges associated with First Chicago Corp.'s strategy in the corporate banking market. They want to maintain strong "relationships" with customers, while also developing strong investment banking capabilities. They face three problems:... View Details

Keywords: Organizational Change and Adaptation; Corporate Strategy; Human Resources; Commercial Banking; Banking Industry; United States

November 2013
Article

Which U.S. Market Interactions Affect CEO Pay? Evidence from UK Companies

By: Joseph Gerakos, Joseph Piotroski and Suraj Srinivasan

This paper examines how different types of interactions with U.S. markets by non-U.S. firms are associated with higher level of CEO pay, greater emphasis on incentive-based compensation, and smaller pay gap with U.S. firms. Using a sample of CEOs of UK firms and using... View Details

Keywords: CEO Compensation; International Pay; Incentives; Cross-listing; United Kingdom; Motivation and Incentives; Executive Compensation; Globalization; Corporate Governance; United Kingdom; United States

SSRN