Publications

June 2018
Case

The Grommet in 2018

By: Lynda M. Applegate, Karen Gordon Mills and Lena Goldberg

The Grommet, an online product launch platform, was at the brink of scaling its business. The Grommet's daily launch and sale of innovative consumer products, using personal videos created by product makers, had led to its initial success. In 2014, the company launched... View Details

Keywords: Retail; Value Capture; Internet and the Web; Entrepreneurship; Product Launch; Value; Retail Industry

June 2015 (Revised November 2016)
Supplement

HealthCare.gov: The Crash and the Fix (B)

By: Leonard A. Schlesinger and Paras D. Bhayani

A review of the process utilized by the Obama administration to create the Health Care.gov exchange and the problems that resulted from the implementation effort. This case provides the follow on strategy and processes utilized to get the site up and running after the... View Details

Keywords: Organizational Change; Implementing Strategy; Implementation; Government Innovation; Health Care Industry; Health Care Reform; Service Delivery; Internet and the Web; Health; Government and Politics; Information Technology Industry; Public Administration Industry; Health Industry; United States

December 2008 (Revised February 2011)
Supplement

Evan Williams: From Blogger to Odeo (B)

By: Noam T. Wasserman and Louis-Philippe Maurice

For several months, founder-CEO Evan Williams has felt trapped, unable to control Odeo and its strategic direction. He longs for the “simple” days of Blogger, the previous venture he had co-founded. Although his Blogger experiences had included a major blow-up with his... View Details

Keywords: Management Teams; Entrepreneurship; Internet and the Web; Business Strategy

May 2000 (Revised August 2000)
Case

Service and Value in e-Commerce

This collection of readings illustrates the importance of service and logistics in e-commerce, focusing on e-Toys' disastrous 1999 holiday season. View Details

Keywords: Valuation; Internet and the Web; Service Operations; Logistics; Consumer Products Industry; Retail Industry; Entertainment and Recreation Industry

July 2006
Article

Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code

By: Alan MacCormack, John Rusnak and Carliss Y. Baldwin

Keywords: Applications and Software; Design; Information; Internet and the Web

Read Now

01 Jun 2024
News

Decoding the Promise and Perils of Generative AI

ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details

Keywords: April White

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

clear: many retail segments are under assault by cheaper, more convenient retailers selling online. "The surprising thing is that despite the success of lots of big businesses in having developed Internet businesses, despite the fact that... View Details

Keywords: by Sean Silverthorne; Retail

01 Mar 2011
First Look

First Look: March 1

Strategies of Multichannel Retailers Authors:Elie Ofek, Zsolt Katona, and Miklos Sarvary Publication:Marketing Science 30, no. 1 (January-February 2011) Abstract The Internet has increased the flexibility of retailers, allowing them to... View Details

Keywords: Sean Silverthorne

July 2000 (Revised October 2000)
Case

Petstore.com

By: Thomas R. Eisenmann

Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner,... View Details

Keywords: Competition; Internet and the Web; Mergers and Acquisitions; Partners and Partnerships; Internet and the Web; Brands and Branding; Marketing Strategy; Retail Industry

April 2001
Teaching Note

CBS MarketWatch TN

By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman

Teaching Note for (9-801-175). For book only - not listed on case. View Details

Keywords: Finance; Internet and the Web; Capital Markets

March 2004
Article

How to Negotiate Successfully Online

By: Michael Wheeler

Keywords: Negotiation; Internet and the Web; Success

April 2002
Article

New Concepts for Corporate e-Learning - The Use of Virtual Classes at Harvard Business School As Best Practice

By: D. Quinn Mills and Dirk Seifert

Keywords: Learning; Internet and the Web; Higher Education; Boston

01 Jun 1997
News

Thomas C. Høegh

things." A principal organizer of this year's student-led "Cyberposium" conference about the Internet, Høegh has worked as content manager for Firefly, the innovative Internet startup, and serves on the boards of several online companies.... View Details

Keywords: Garry Emmons

21 Aug 2008
News

Stylin’ at Gallatin

history with Harvard University and the B-School. With them was Jarred Dore from Richard White Sons, the general contractor. What I saw made one thing clear: Dormitory living ain’t what it used to be. We’re talking a private bathroom in every room, a double bed,... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Mar 2010
News

Faculty Books

Robert G. Eccles and Michael P. Krzus (Wiley) An emerging business trend is for companies to go beyond separate reports for financial and nonfinancial (e.g., corporate social responsibility or sustainability) results and to integrate them into a single report. They use... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management

January 1997
Article

The Internet, Intel and the Vigilante Stakeholder

By: Joseph L. Badaracco Jr.

Keywords: Internet and the Web; Information Infrastructure; Business and Stakeholder Relations

2019
Working Paper

The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu

The Indian banknote demonetization in 2016 was one of the most significant international events of that year. Overnight, 86% of Indian currency in circulation was declared invalid unless exchanged for new bills. The sudden and unexpected demonetization constituted a... View Details

Keywords: Cash On Delivery; Online Retail; Product Returns; Payment Methods; Digitization; Emerging Markets; Currency; Internet and the Web; Demand and Consumers; Retail Industry; India

Read Now

2010
Article

Competing against Online Sharing

By: Ramon Casadesus-Masanell and Andres Hervas-Drane

This paper aims to explore online sharing of copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the industry in the future. View Details

Keywords: Consumers; Computer Networks; Resource Sharing; Online Operations; Internet and the Web; Copyright; Networks; Business Model; Music Industry