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Show Results For
- All HBS Web
(2,020)
- People (2)
- News (372)
- Research (1,281)
- Events (11)
- Multimedia (14)
- Faculty Publications (902)
- July 2010 (Revised December 2010)
- Case
AdMob (A)
By: Mikolaj Jan Piskorski, Samuel Cohen and Nithya Vaduganathan
AdMob's CEO is deciding between international expansion and increasing the number of publishers to strengthen the company's advantage in the mobile advertising industry. AdMob displayed advertising on global devices, powered 6,000 websites and 1,000 applications, and... View Details
Keywords: Digital Marketing; Growth and Development Strategy; Resource Allocation; Competition; Competitive Strategy; Expansion; Mobile and Wireless Technology; Advertising Industry
Piskorski, Mikolaj Jan, Samuel Cohen, and Nithya Vaduganathan. "AdMob (A)." Harvard Business School Case 711-406, July 2010. (Revised December 2010.)
- 25 Feb 2020
- News
How Artificial Intelligence is Changing Business
Fellow at HBS who founded the Laboratory for Innovation Science at Harvard, where he and Iansiti are codirectors. “With the spread of digital technology, the economy has become much more connected in a massive network,” says Iansiti.... View Details
Keywords: Susan Young
- 13 Jan 2020
- Blog Post
Blending my Tech and Managerial Mindsets
tech companies on digital and technology transformation with McKinsey and Company, and previously worked as an engineer deploying rapid prototyping devices for Intel and Apple. Yuval discusses his path to HBS, experience at Harvard... View Details
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which... View Details
Gil Addo
Gil Addo is CEO and Co-founder of RubiconMD, a wholly-owned subsidiary of CVS Health. RubiconMD’s digital health platform empowers primary care clinicians with access to virtual specialist support to improve patient care. Founded in... View Details
Keywords: Healthcare
- Web
Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton
puzzle, a difficult challenge. And we know that just as the model helped shape the markets, the markets in turn helped shape the evolving model. ” Excerpt from Robert Merton’s Toast at the Nobel Prize Ceremony Banquet, December 10, 1997... View Details
- 04 Sep 2013
- News
From HBO to HBS
media company's relatively unknown cable TV subsidiary, Home Box Office. He took the job at HBO and stayed for 34 years, recently retiring as president of HBO Home Entertainment, the network's DVD and digital program distribution... View Details
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
grasping the revolutionary potential of the new digital medium. As a result, corporations have failed to adapt to the true nature of their markets in the twenty-first century. Organizational change programs,... View Details
Keywords: by Martha Lagace
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
existing consumers, and their market conditions, were as similar as possible, we compared repurchase rates between consumers who started buying online right before the pandemic (between January 1 and March 14) and those who started buying... View Details
- 01 Apr 2001
- News
William Fung: E-Commerce and Efficiency
Ask fund managers covering the Hong Kong market about smart technology plays in these days of crashing dot-coms and you’re likely to hear one company name repeated often. Li & Fung has become the firm to watch for post-frenzy investors.... View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
favor of helping customers create and strengthen relationships with each other. These relationships are in exchange for the customers doing various tasks for the company for free. The distinction between digital and social strategies is a... View Details
Keywords: by Carmen Nobel
- Web
The Business of Entertainment, Media, and Sports - Course Catalog
How can entertainment businesses best approach the management and marketing of creative talent? In particular, how should companies invest in and capture value from "superstars" and the teams to which they belong? How are View Details
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
Boston. Elberse is remaining mum on celebrities planning to attend the next session in order to protect their privacy. Participants sign up to learn strategies for launching creative products, managing talent, coping with advances in View Details
- 17 Apr 2012
- First Look
First Look: April 17
IFRS Adoption and Financial Statement Comparability Authors:Francois Brochet, Alan D. Jagolinzer, and Edward J. Riedl Abstract This study examines whether mandatory adoption of International Financial Reporting Standards (IFRS) leads to capital View Details
Keywords: Carmen Nobel
- Fast Answer
HBS Alumni Research Tips: Finding Company News & Industry Research
needed. Industry Reports: ABI provides in depth research reports from BMI Research, First Research, The Economist Intelligence Unit, and others covering hundreds of markets and countries. 1. Click “Browse” in the page header.... View Details
- 19 Nov 2001
- Research & Ideas
Alfred Chandler on the Electronic Century
technologies developed by the Sony Corporation. In this same astonishingly brief period, Japan's computer makers had become Europe's dominant suppliers of large computer systems and had captured the U.S. market in memory chips.... View Details
- July 2011 (Revised January 2012)
- Teaching Note
Demand Media (TN)
By: John Deighton and Leora Kornfeld
Teaching Note for 512021. View Details
- 23 Jan 2019
- Sharpening Your Skills
Sports: Lessons for Managers
the most recognized sports brands in the world. Here's how he did it. In the Future of Sports Investing, Media Is the Best Bet Sports investing is no longer just about buying teams and selling beer. Media, digital devices, and invention... View Details
- April 2000 (Revised June 2001)
- Case
DoubleClick Buys Abacus (A)
By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details
Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry
Deighton, John A. "DoubleClick Buys Abacus (A)." Harvard Business School Case 500-091, April 2000. (Revised June 2001.) (request a courtesy copy.)