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- All HBS Web
(2,179)
- News (438)
- Research (1,562)
- Multimedia (6)
- Faculty Publications (1,250)
Show Results For
- All HBS Web
(2,179)
- News (438)
- Research (1,562)
- Multimedia (6)
- Faculty Publications (1,250)
- Article
Exclusivity, Contingent Control Rights, and the Design of Internet Portal Alliances
By: Josh Lerner and Dan Elfenbein
We explore the relationship between exclusivity and state-contingent control rights using a sample of over 100 Internet portal alliance contracts. We find that stronger exclusivity arrangements are associated with more frequent usage of contingent control rights. For... View Details
Lerner, Josh, and Dan Elfenbein. "Exclusivity, Contingent Control Rights, and the Design of Internet Portal Alliances." Journal of Law, Economics & Organization 28, no. 1 (April 2012): 45–76.
- March 2000 (Revised May 2000)
- Case
Evolution of eCoverage in the Online Insurance Market, The
David Riker, the founder and chairman of eCoverage, an online insurance company, describes the various phases of company development, such as presenting a business plan, gathering a management team, getting the word out, and running the site. View Details
Keywords: Business or Company Management; Internet and the Web; Business Startups; Insurance Industry
Hansen, Morten T., and Jeffrey Berger. "Evolution of eCoverage in the Online Insurance Market, The." Harvard Business School Case 400-081, March 2000. (Revised May 2000.)
- October 2001
- Article
The On-Line Auction Phenomenon: Growth, Strategies, Promise, and Problems
By: Gillian Ku and Deepak Malhotra
Ku, Gillian, and Deepak Malhotra. "The On-Line Auction Phenomenon: Growth, Strategies, Promise, and Problems." Negotiation Journal 17, no. 4 (October 2001): 349–361.
- December 2021
- Article
Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly
By: Andrea Bellovary, Nathaniel Young and Amit Goldenberg
Negativity has historically dominated news content; however, little research has examined how news organizations use affect on social media, where content is generally positive. In the current project we ask a few questions: Do news organizations on Twitter use... View Details
Keywords: Negative Press; Twitter; Political Affiliation; Affect; News; Media; Internet and the Web; Emotions; Perspective; Social Media
Bellovary, Andrea, Nathaniel Young, and Amit Goldenberg. "Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly." Affective Science 2, no. 4 (December 2021): 391–396.
- September 2019 (Revised June 2020)
- Case
2U: Higher Education Rewired
By: Yael Grushka-Cockayne and Karim R. Lakhani
In its 2019 Partner Symposium, 2U, an online program management provider (OPM), showcased its new vision: “Career. Curriculum. Continuum. A construct for lifelong learning in the 21st century.” 2U, founded in 2008 and went public in 2014, was looking to expand beyond... View Details
Keywords: Digital Innovation; Architectural Innovation; Make V. Buy; Learning; Higher Education; Internet and the Web; Innovation Strategy; Transformation; Digital Transformation
Grushka-Cockayne, Yael, and Karim R. Lakhani. "2U: Higher Education Rewired." Harvard Business School Case 620-044, September 2019. (Revised June 2020.)
- August 2019
- Case
Twiggle: E-Commerce with Semantic Search
By: Shane Greenstein and Danielle Golan
Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and... View Details
Keywords: Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; E-commerce; Technology Industry; Israel
Greenstein, Shane, and Danielle Golan. "Twiggle: E-commerce with Semantic Search." Harvard Business School Case 620-025, August 2019.
- May 2018 (Revised September 2018)
- Case
BuzzFeed—What Future for Native Advertising and Branded Content?
Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook’s announcement that it would prioritize posts from friends over content from publishers. View Details
Keywords: Information Publishing; Internet and the Web; Digital Marketing; Problems and Challenges; Business Model; Strategy; Publishing Industry; Technology Industry; United States
Oberholzer-Gee, Felix. "BuzzFeed—What Future for Native Advertising and Branded Content?" Harvard Business School Case 718-511, May 2018. (Revised September 2018.)
- October 2003 (Revised January 2004)
- Case
ITC eChoupal Initiative, The
Soybean farmers in India have traditionally sold their product through ineffective and frequently dishonest physical marketplaces (mandi). Farmers are generally poor and often illiterate and are forced to be "price-takers" after an arduous journey to the mandi. They... View Details
Keywords: Plant-Based Agribusiness; Fairness; Internet and the Web; Supply Chain Management; Emerging Markets; Agriculture and Agribusiness Industry; India
Upton, David M., and Virginia Fuller. "ITC eChoupal Initiative, The." Harvard Business School Case 604-016, October 2003. (Revised January 2004.)
- May 2001 (Revised December 2001)
- Case
Cisco Systems: Building Leading Internet Capabilities
By: Richard L. Nolan and Christina L. Darwall
Cisco has invested in building a leading IT, Internet-based infrastructure. This case describes Cisco's latest efforts to broaden Internet capabilities in the company from 30% to 60% penetration. The strategy is intended to sustain Cisco's double-digit revenue growth... View Details
Keywords: Internet and the Web; Information Technology; Technological Innovation; Revenue; Growth and Development Strategy; Information Technology Industry
Nolan, Richard L., and Christina L. Darwall. "Cisco Systems: Building Leading Internet Capabilities." Harvard Business School Case 301-133, May 2001. (Revised December 2001.)
- January 2001 (Revised June 2001)
- Case
COFIDIS
An offspring of French catalog marketer 3 Suisses, and a popular sponsor of Tour de France, Cofidis sells consumer credit over the phone, defying conventional banking with a product policy and a communication strategy that perfectly fits the company's comparative... View Details
Keywords: Marketing Strategy; Internet and the Web; Marketing Communications; Competitive Advantage; Product; Credit; Financial Services Industry; France
Wathieu, Luc R. "COFIDIS." Harvard Business School Case 501-055, January 2001. (Revised June 2001.)
- Teaching Interest
Overview
I currently teach a module in the HBS Owner President Management (OPM) program that is entitled Innovation @Work. The module is designed to provide a general manager perspective on how to lead innovation and transform organizations, industries, and society. The role... View Details
Keywords: Innovation ＆ Entrepreneurship; General Management; Technological Innovation; Entrepreneurship; Information; Innovation and Invention; Leadership; Organizations; Risk and Uncertainty; Social Enterprise; Strategy; Technology; Web Services Industry; Web Services Industry; Web Services Industry; Web Services Industry; Web Services Industry; Africa; Asia; Latin America; Middle East; North and Central America; Europe
- June 2025
- Case
Accounting for OpenAI at Microsoft
By: Jonas Heese, Joseph Pacelli, Nicole Zelazko and Michael Norris
In early 2025, Microsoft was evaluating the impact of its $14 billion investment in OpenAI. As OpenAI’s computing needs expanded, Microsoft positioned Azure as the exclusive provider for training and inference of their large language models. Despite the scale of the... View Details
- November 24, 2020
- Article
4 Strategies to Make Telehealth Work for Elderly Patients
By: Umar Ikram, Susanna Gallani, Jose F. Figueroa and Thomas W. Feeley
As providers have ramped up their use of telehealth during the COVID-19 pandemic, one group—the elderly—has experienced particular challenges in adopting the technologies. This article describes the strategies four innovative provider organizations have used to engage... View Details
Keywords: Telehealth; Health Pandemics; Health Care and Treatment; Internet and the Web; Age; Technology Adoption; Strategy
Ikram, Umar, Susanna Gallani, Jose F. Figueroa, and Thomas W. Feeley. "4 Strategies to Make Telehealth Work for Elderly Patients." Harvard Business Review Digital Articles (November 24, 2020).
- Article
Network Effects Aren't Enough
By: Andrei Hagiu and Simon Rothman
In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost... View Details
Keywords: Digital Platforms; Competition; Internet and the Web; Network Effects; Market Participation
Hagiu, Andrei, and Simon Rothman. "Network Effects Aren't Enough." Harvard Business Review 94, no. 4 (April 2016): 65–71.
- 2015
- Working Paper
Lost in the Clouds: The Impact of Changing Property Rights on Investment in Cloud Computing Ventures
By: Josh Lerner and Greg Rafert
Our analysis seeks to understand the impact of changing allocations of property rights on investment in new firms. We focus on the Cartoon Network, et al. v. Cablevision decision in the U.S., which narrowed the protection enjoyed by content creators (e.g., movie... View Details
Keywords: Technological Innovation; Venture Capital; Internet and the Web; Entrepreneurship; Investment; Copyright
Lerner, Josh, and Greg Rafert. "Lost in the Clouds: The Impact of Changing Property Rights on Investment in Cloud Computing Ventures." Harvard Business School Working Paper, No. 15-082, April 2015.
- June 2001 (Revised March 2003)
- Case
Alibris (A)
By: Andrew P. McAfee and Kerry Herman
Alibris is an Internet-era company providing search and fulfillment services for hard-to-find (rare, used, and out-of-print) books. At the time of the case, the company had made decisions to change its revenue model, to become involved in the fulfillment process for... View Details
Keywords: Internet and the Web; Service Delivery; Applications and Software; Problems and Challenges; Books; Service Industry
McAfee, Andrew P., and Kerry Herman. "Alibris (A)." Harvard Business School Case 601-111, June 2001. (Revised March 2003.)
- March 1998
- Case
Launch
Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details
- March 1998 (Revised November 1999)
- Case
USA TODAY Online
By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
- May 2006
- Article
Late and Multiple Bidding in Second-Price Internet Auctions: Theory and Evidence Concerning Different Rules for Ending an Auction
By: Axel Ockenfels and Alvin E. Roth
Keywords: Bids and Bidding; Auctions; Internet and the Web; Theory; Governing Rules, Regulations, and Reforms
Ockenfels, Axel, and Alvin E. Roth. "Late and Multiple Bidding in Second-Price Internet Auctions: Theory and Evidence Concerning Different Rules for Ending an Auction." Games and Economic Behavior 55, no. 2 (May 2006): 297–320.
- June 2014
- Article
Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak
By: Benjamin Edelman
Many companies depend on powerful platforms which distinctively influence buyers' purchasing. (Consider, Google, Amazon, and myriad others in their respective spheres.) I consider implications of these platforms' market power, then suggest strategies to help companies... View Details
Keywords: Competition; Market Power; Dominance; Advertising Campaigns; Marketing Channels; Agreements and Arrangements; Competitive Strategy; Negotiation; Web Services Industry; Web Services Industry; Web Services Industry
Edelman, Benjamin. "Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak." Harvard Business Review 92, no. 6 (June 2014): 86–92.