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  • All HBS Web  (12,527)
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Show Results For

  • All HBS Web  (12,527)
    • People  (20)
    • News  (1,709)
    • Research  (9,341)
    • Events  (26)
    • Multimedia  (54)
  • Faculty Publications  (7,742)
← Page 73 of 12,527 Results →
  • June 2023
  • Simulation

Artea Dashboard and Targeting Policy Evaluation

By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Retail Industry; United States
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Israeli, Ayelet, and Eva Ascarza. "Artea Dashboard and Targeting Policy Evaluation." Harvard Business School Simulation 523-707, June 2023.
  • December 2007 (Revised September 2011)
  • Case

Global Knowledge Management at Danone (A)

By: Amy C. Edmondson, Bertrand Moingeon, Vincent Marie Dessain and Ane Damgaard Jensen
This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details
Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France
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Edmondson, Amy C., Bertrand Moingeon, Vincent Marie Dessain, and Ane Damgaard Jensen. "Global Knowledge Management at Danone (A)." Harvard Business School Case 608-107, December 2007. (Revised September 2011.)
  • July 2005 (Revised October 2006)
  • Case

Global Fun: The Internationalization of Theme Parks

By: Geoffrey G. Jones and Steven Shaheen
A fictitious private equity firm considers whether to buy the international theme park business of the LEGO Group. Considers the origins of theme parks in the United States; the international expansion of Disney theme parks to Tokyo and Paris since the 1970s; and the... View Details
Keywords: Private Equity; Globalized Markets and Industries; Globalized Firms and Management; Global Strategy; Entertainment and Recreation Industry; Germany; Tokyo; Great Britain; Denmark; United States; Paris
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Jones, Geoffrey G., and Steven Shaheen. "Global Fun: The Internationalization of Theme Parks." Harvard Business School Case 806-018, July 2005. (Revised October 2006.)
  • July 2012 (Revised August 2012)
  • Case

Global Knowledge Management at Danone (A) (Abridged)

By: Amy C. Edmondson and David Lane
This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details
Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France
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Edmondson, Amy C., and David Lane. "Global Knowledge Management at Danone (A) (Abridged)." Harvard Business School Case 613-003, July 2012. (Revised August 2012.)
  • June 2007 (Revised March 2010)
  • Supplement

Maria Sharapova: Marketing a Champion (B)

By: Anita Elberse and Margarita Golod
Keywords: Sports; Marketing; Sports Industry
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Elberse, Anita, and Margarita Golod. "Maria Sharapova: Marketing a Champion (B)." Harvard Business School Supplement 507-066, June 2007. (Revised March 2010.)
  • October 2001 (Revised January 2002)
  • Case

Siemens AG: Global Development Strategy (B)

By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case. View Details
Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore
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Thomke, Stefan H., and Ashok Nimgade. "Siemens AG: Global Development Strategy (B)." Harvard Business School Case 602-062, October 2001. (Revised January 2002.)
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Journal (not to mention Wired and Fast Company), the managers who are celebrated are the entrepreneurial figures who buck the industry and go their own way, only to eventually... View Details
Keywords: by Manda Salls
  • April 1995 (Revised June 2002)
  • Case

Xerox: Outsourcing Global Information Technology Resources

By: Lynda M. Applegate and Kevin Davis
In order to increase revenues, develop new technologies, and manage information technology more efficiently, Xerox decided to sign a 10-year, $3.2 billion contract with Electronic Data Systems (EDS). This case describes the events that preceded Xerox's decision to... View Details
Keywords: Information Technology; Organizational Change and Adaptation; Job Cuts and Outsourcing; Information Technology Industry
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Applegate, Lynda M., and Kevin Davis. "Xerox: Outsourcing Global Information Technology Resources." Harvard Business School Case 195-158, April 1995. (Revised June 2002.)
  • November 2008
  • Case

HNA Group: Moving China's Air Transport Industry in a New Direction

By: William C. Kirby, F. Warren McFarlan and Tracy Manty
HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big Three" state-owned carriers, Hainan Airlines sought to create a world-class... View Details
Keywords: Global Strategy; Management Practices and Processes; Private Ownership; Competitive Advantage; Air Transportation Industry; China
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Kirby, William C., F. Warren McFarlan, and Tracy Manty. "HNA Group: Moving China's Air Transport Industry in a New Direction." Harvard Business School Case 309-029, November 2008.
  • Summer, 2018
  • Article

Innovation, Reallocation and Growth

By: Daron Acemoglu, Ufuk Akcigit, Harun Alp, Nicholas Bloom and William R. Kerr
We build a model of firm-level innovation, productivity growth, and reallocation featuring endogenous entry and exit. A new and central economic force is the selection between high- and low-type firms, which differ in terms of their innovative capacity. We estimate the... View Details
Keywords: Entry; Growth; Industrial Policy; Innovation; R&D; Reallocation; Selection; Market Entry and Exit; Growth and Development; Innovation and Invention; Research and Development; Performance Productivity
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Acemoglu, Daron, Ufuk Akcigit, Harun Alp, Nicholas Bloom, and William R. Kerr. "Innovation, Reallocation and Growth." American Economic Review 108, no. 11 (November 2018): 3450–3491.
  • 28 Jan 2010
  • Working Paper Summaries

Does Product Market Competition Lead Firms To Decentralize?

Keywords: by Nicholas Bloom, Raffaella Sadun & John Van Reenen
  • February 2013 (Revised May 2013)
  • Case

Juan Valdez: Innovation in Caffeination

By: Michael I. Norton and Jeremy Dann
Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with café chain and packaged coffee ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The... View Details
Keywords: Innovation; Branding; Global Business; Sales; Marketing; Retailing; Corporate Strategy; Organizational Change; Corporate Entrepreneurship; Brands and Branding; Innovation and Invention
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Norton, Michael I., and Jeremy Dann. "Juan Valdez: Innovation in Caffeination." Harvard Business School Case 513-090, February 2013. (Revised May 2013.)
  • 24 Apr 2014
  • News

Unlocking mobile money in emerging markets

Monique Maddy (MBA 1993) is focusing her entrepreneurial energies on connecting the world's poor to global commerce through their cell phones. In 2007 she launched Ezuza, a Mexico City–based mobile money company that focuses on the... View Details
  • Web

Marketing Awards & Honors - Faculty & Research

Required Curriculum (RC) Case Award for “Hometown Foods: Changing Price Amid Inflation” (HBS Case 522-087, March 2022) with Jeremy Yang and Das Narayandas. Ayelet Israeli : Finalist for the 2024 Erin Anderson Award for Emerging Female... View Details
  • June 1999 (Revised August 2001)
  • Case

Jollibee Foods Corporation (B): Global Focus

By: Christopher A. Bartlett
Supplements the (A) case. View Details
Keywords: Food and Beverage Industry
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Bartlett, Christopher A. "Jollibee Foods Corporation (B): Global Focus." Harvard Business School Case 399-113, June 1999. (Revised August 2001.)
  • 15 Nov 2020
  • News

Global Outposts Expand HBS’s Intellectual Footprint

Professor Senior Associate Dean for International Development Research Center Highlights The following highlights illustrate the breadth of HBS’s global activities before and during the pandemic. Africa... View Details
  • 16 May 2018
  • News

Spotify's 'Hateful Conduct' Policy Drags The Music Industry Into The #MeToo Moment

  • April 2002
  • Article

Limited Arbitrage in Mergers and Acquisitions

By: Malcolm Baker and Serkan Savasoglu
A diversified portfolio of risk arbitrage positions produces an abnormal return of 0.6-0.9% per month over the period from 1981 to 1996. We trace these profits to practical limits on risk arbitrage. In our model of risk arbitrage, arbitrageurs' risk-bearing capacity... View Details
Keywords: Arbitrage; Market Efficiency; Mergers and Acquisitions; Profit; Risk and Uncertainty; Corporate Strategy; Capital; Banking Industry
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Baker, Malcolm, and Serkan Savasoglu. "Limited Arbitrage in Mergers and Acquisitions." Journal of Financial Economics 64, no. 1 (April 2002): 91–116.
  • July–August 2016
  • Article

Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets

By: Ayelet Israeli, Eric Anderson and Anne Coughlan
Manufacturers in many industries frequently use vertical price policies, such as minimum advertised price (MAP), to influence prices set by downstream retailers. Although manufacturers expect retail partners to comply with MAP policies, violations of MAP are common in... View Details
Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Price; Governance Compliance; Marketing Channels; Retail Industry
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Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. (Lead article.)
  • February 1997 (Revised March 1998)
  • Case

European Bank for Reconstruction and Development in 1997, The: Defining a Market Exit Strategy

By: Michael Y. Yoshino and Carin-Isabel Knoop
Keywords: Banks and Banking; Market Entry and Exit; Strategy; Banking Industry; Europe
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Yoshino, Michael Y., and Carin-Isabel Knoop. "European Bank for Reconstruction and Development in 1997, The: Defining a Market Exit Strategy." Harvard Business School Case 397-092, February 1997. (Revised March 1998.)
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