Communications Industry - Publications - Faculty & Research

Web

Fundraising - Alumni

alignment with the School’s commitment to advancing racial equity , we are actively seeking alumni volunteers who represent the full range of racial and ethnic backgrounds; diversity of gender, region, and industry is also desired.... View Details

08 Nov 2016
First Look

November 8, 2016

contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that... View Details

Keywords: Sean Silverthorne

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details

Keywords: by Kristen Senz

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

Citation

Educators

Purchase

01 Mar 2004
News

Derek Ferguson

close-knit community where his father owned a trucking company. Although neither of his parents finished college, both stressed the importance of education. After skipping two grades and gaining admission to the academically rigorous... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

29 Oct 2006
Research & Ideas

The History and Influence of Andy Grove

professional life. His odyssey epitomizes the fulfillment of the American dream. A penniless immigrant from an environment entirely unlike that in the United States comes here and winds up at the center of the industry which is at the... View Details

Keywords: by Sean Silverthorne; Computer

24 Feb 2020
Research & Ideas

The Hidden Vulnerabilities of Open Source Software

communicate with each other on the large-scale—particularly, the global scale—necessary to share such information.” Security of individual accounts. Of the 10 most-used software packages in the analysis, the CII team found that seven were... View Details

Keywords: by Frank Nagle and Jenny Hoffman; Computer

September 2020 (Revised June 2023)
Exercise

Artea: Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Citation

Purchase

01 Jun 2013
News

Building a Better Brazil

industrial company committed to both the natural world and the growth of the Brazilian communities where it operated. Lorentzen served as chairman of Aracruz until 2004; under his leadership, the company... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Paper Manufacturing; Manufacturing

25 Jul 2016
Research & Ideas

Who is to Blame for 'The Great Training Robbery'?

the context matters. Corporate training is most effective when leadership has prepared the organization for change. Source: MonkeyBusinessImages Take the example of Swedish industrial conglomerate Cardo. The CEO commissioned a training... View Details

Keywords: by Roberta Holland; Education

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

Financial performance is the result of operating performance. Operating performance includes all the things that a company must do to win the competitive battle in its industry to attract, retain, and profitably serve customers. It varies... View Details

Keywords: by Benson Shapiro

19 Oct 2021
Research & Ideas

Fed Up Workers and Supply Woes: What's Next for Dollar Stores?

wiped out a lot of smaller community stores, and Dollar General is wiping out a lot of others. Gazette: Businesses are struggling to fill vacancies, with workers quitting jobs at a historic clip. Retail, a high-turnover View Details

Keywords: by Christine Pazzanese, Harvard Gazette; Retail

01 Feb 2002
News

It's academic. (Not!)

understandable way and communicate it to help people comprehend a world that may seem very scattershot." "I love the intellectual hunt behind research. It's a process of understanding elements that initially seem unrelated." Now in his... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2023
News

Step Change

experience,” she says. “No one ever spoke about culture; it was embedded. We were in it together.” That interest in the very human aspect of how work gets done is more than clinical. When asked, anyone who has worked closely with Enan mentions her strong sense of... View Details

Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

20 Jan 2023
News

Free Spirits

approximately 40 percent of Americans don’t drink at all. With so many flexi-drinkers crowding the bar these days, the stigma is starting to fade. “Not drinking has become a more visible choice since the pandemic,” says Royle, who previously worked in View Details

Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality

June 2018 (Revised October 2020)
Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Citation

Educators

Purchase

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

attending industry conferences, visiting their companies, interviewing them, developing a practitioner advisory team, and maybe spending some time working as a practitioner. (For his own part, Toffel worked as director of environment,... View Details

Keywords: by Carmen Nobel; Education

10 May 2020
Blog Post

Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers

much more flexible schedule than any job I have ever had. I have found a family here within my section and a peer community through clubs like Crimson Parents and the MoMBAs. I am excited for you to meet these inspiring MoMBA women... View Details

March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United Kingdom; England; London

Citation

Educators

Purchase

27 Sep 2021
Blog Post

Working to Change the Food System

involved in making it happen! Our time at Nucleate enabled me to have a platform to explore during the summer as a Rock Summer Fellow, and later this semester as a member of the Rock Accelerator Cohort, both incredible programs that not only build a sense of View Details

Publications

Publications

Show Results For

Show Results For

Fundraising - Alumni

November 8, 2016

Don't Turn Your Marketing Function Over to AI Just Yet

Leadership and Teaming

Derek Ferguson

The History and Influence of Andy Grove

The Hidden Vulnerabilities of Open Source Software

Artea: Designing Targeting Strategies

Building a Better Brazil

Who is to Blame for 'The Great Training Robbery'?

Want a Happy Customer? Coordinate Sales and Marketing

Fed Up Workers and Supply Woes: What's Next for Dollar Stores?

It's academic. (Not!)

Step Change

Free Spirits

Global Brand Management of Anheuser Busch InBev's Budweiser

Why Isn't Business Research More Relevant to Business Practitioners?

Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers

ASOS PLC

Working to Change the Food System