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  • Career Coach

Michelle Antonio

Wharton School, both as Director of MBA Career Management and the industry advisor covering the Consulting and Public Interest sectors, 4 years as an MBA Recruiting Director at Deloitte Consulting, and time as a strategy consultant at... View Details
Keywords: Consulting; Consumer Products; Education; Government
  • 20 Aug 2014
  • News

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

  • Web

Courses by Faculty Unit - Course Catalog

Entrepreneurial Management and General Management) George Serafeim Spring 2025 Q3Q4 3.0 Strategy Execution Dennis Campbell Spring 2025 Q3Q4 3.0 Systems for Scaling Ventures (SSV) (also listed under Entrepreneurial Management) Tatiana... View Details
  • 01 Dec 2014
  • News

Case Study: Growing the Family Business

discounted services or brand association might benefit the local lender. Finally, given the business strategy of no long-term commitments, I wonder if the centers could be sold to or subsidized by local... View Details
Keywords: childcare; Finance
  • Web

Courses by Title - Course Catalog

Behavior Lynn Paine Spring 2025 Q3Q4 3.0 Crafting Your Life: The First 10 Years Post MBA (LIFE) Organizational Behavior Leslie Perlow Fall 2024 Q1Q2 3.0 Creating Brand Value Marketing Michael Moynihan Fall 2024 Q2 1.5 Creating View Details
  • 01 Dec 2014
  • News

Alumni and Faculty Books for December 2014

Alumni Books Dual Momentum Investing: An Innovative Strategy for Higher Returns with Lower Risk by Gary Antonacci (MBA 1978) (McGraw-Hill) Antonacci explains his investing method, which combines U.S. stock, non-U.S. stock, and aggregate... View Details
  • 01 Dec 2002
  • News

Serving through TechnoServe

attract resources to support the experts in the field. In addition to managing fundraising efforts, he has developed an extern program where volunteers from companies like Liz Claiborne, McKinsey, and Young & Rubicam work with entrepreneurs to develop View Details
  • September 2024
  • Supplement

Revenue Solutions, LLC (B)

By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
Keywords: Financial Strategy; Financial Management; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Personal Development and Career; Consumer Products Industry; United States; California
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  • 01 Mar 2017
  • News

Case Study: Moment in the Sun

brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined or leveraged the term... View Details
Keywords: Dan Morrell
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

reducing tax revenues. Unable or unwilling to raise tax rates, cities cut public spending, especially in education, to meet a tighter budget constraint. While the fall in tax revenues was partly offset by higher debt, this strategy may,... View Details
Keywords: Dina Gerdeman
  • March 2008 (Revised June 2008)
  • Case

Sirtris Pharmaceuticals: Living Healthier, Longer

Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details
Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry
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  • 01 Apr 1999
  • News

Short Takes

revolutionized the ways in which managers have yoked IT to their organizations' needs. Successful navigation in today's Network Era relies, writes Nolan, on the development of new management practices. Winning strategies take advantage of... View Details
Keywords: Eileen K. McCluskey
  • 18 Apr 2017
  • Blog Post

Why We Recruit: CRC Companies LLC

would like to share with fellow recruiters or those who are new to recruiting with HBS? HBS candidates are the best of the best—be sure to work with your Recruiting Relations Manager to develop a recruiting strategy that allows you to get... View Details
Keywords: Real Estate
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

that were more responsible and sustainable as well as how these strategies have faced constraints, trade-offs, and challenges of legitimacy. The industries covered range from sustainable finance and solar energy to organic food and wine,... View Details
Keywords: Dina Gerdeman
  • 07 Apr 2003
  • What Do You Think?

Should Global Business Initiatives Be Devalued?

national brand? Who's responsible for a country's national brand? To what extent is it an important factor in determining the general success of global business initiatives? If it plays a critical role, to what degree should the world's business leaders be involved in... View Details
Keywords: by James Heskett
  • May 2022
  • Supplement

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
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  • Career Coach

Annette Rodriguez-Ferrer

Founder and Managing Partner of MKH Capital Partners, Annette has built the firm and spearheads MKH’s investment strategy and firm management. Prior to MKH, Annette was a Partner at Warburg Pincus, a leading global private equity firm,... View Details
Keywords: Consumer Products; Entrepreneurship; Impact Investing; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Health Care; Retail; Startup - Founder; Entrepreneurship; Startup - Joiner; Entrepreneurship
  • January 2010
  • Teaching Note

Transforming ASUSTeK: Breaking from the Past (TN)

By: Willy C. Shih
Teaching Note for [610041]. View Details
Keywords: Information Infrastructure; Transformation; Contracts; Production; Product Design; Customers; Competition; Management Practices and Processes; Value; Performance Effectiveness; Brands and Branding; Disruptive Innovation; Computer Industry; Electronics Industry
Related
  • December 2003 (Revised April 2004)
  • Case

Dragon's Teeth Vineyards

By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman
Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details
Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Biotechnology Industry; South Africa
Related
  • 24 Jan 2017
  • First Look

First Look at New Research: January 24, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=52104 forthcoming Strategic Management Journal Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions By: Menon, Anoop R., and Dennis Yao Abstract—This paper proposes... View Details
Keywords: Sean Silverthorne