Publications

June 1994 (Revised September 1994)
Background Note

Commercializing Technology: Imaginative Understanding of User Needs

By: Dorothy A. Leonard

The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details

Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption

Research Summary

Improvisation

My research focuses on how teams and individuals improvise. Since my days as a jazz trumpet player, I have been fascinated by how groups and individuals perform novel actions in real time. My research investigates these improvisational processes in three... View Details

13 May 2016
Video

Getting to know the 2016 Class Day student speaker

Article

Breakthroughs and the 'Long Tail' of Innovation

The largely erroneous perception that breakthroughs are impossible to predict arises from the tendency to focus on just the breakthroughs while ignoring the iterative process of invention and its distribution of outcomes. When all inventions are considered, they... View Details

Keywords: Diversity; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Business Processes; Performance Capacity; Performance Improvement

Find at Harvard

Read Now

23 Nov 2015
News

The secrets behind how CEO salaries are determined

01 Nov 2020
News

The Risks You Can’t Foresee

15 Mar 2019
News

Targeting cancer and careers: Precision Medicine

Program

Managing Health Care Delivery

and Process We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective View Details

Keywords: Health Care; Health Care

July 2010 (Revised September 2011)
Background Note

Hiring Successful Professionals: One Process--Multiple Goals

By: Heidi K. Gardner

The best hiring practices help professional firms attract successful employees, equip newcomers with critical support networks, increase the firm's diversity, and enhance its reputation. This Note delineates how leading firms manage these multiple objectives throughout... View Details

Keywords: Integration; Goals and Objectives; Selection and Staffing; Talent and Talent Management; Management Practices and Processes; Forecasting and Prediction; Employees; Diversity Characteristics; Service Industry

Article

Creating Firm Disclosures

By: Amir Amel-Zadeh, Alexandra Scherf and Eugene F. Soltes

Managers expend significant time and effort preparing disclosures about firm performance and strategy. Although prior literature has explored how variation in the style and presentation of disclosures impacts investors' perceptions of firms, little is known about how... View Details

Keywords: Disclosure; Earnings Conference Call; Field Study; MD＆A; Textual Analysis; Corporate Disclosure

Find at Harvard

Register to Read

Is Silence Killing Your Strategy? In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. When employees can't speak truth to power, senior... View Details

17 Jul 2023
Research & Ideas

Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

seat at board meetings. “This stuff doesn’t cost a lot but requires people to get into a room and talk about how to meaningfully recognize performance and commitment, so even the process of creating non-monetary rewards is good for the... View Details

Keywords: by Avery Forman

July 1993 (Revised April 1999)
Case

ABB's Relays Business: Building and Managing a Global Matrix

By: Christopher A. Bartlett

Describes the development and management of the relays business area (BA) in ABB's global matrix organization. Focuses on three levels of management--corporate, BA, and operating company. Highlights the roles and responsibilities of individuals at each level as ABB... View Details

Keywords: Multinational Firms and Management; Business or Company Management; Business Strategy; Organizational Structure; Managerial Roles; Management Practices and Processes; Employees; Organizational Culture; Success; Manufacturing Industry

March 2020
Technical Note

Influencer Marketing

By: Jill Avery and Ayelet Israeli

Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details

Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry

January 1989
Background Note

Managing Information Technology: System Development

By: James I. Cash Jr. and Thomas H. Davenport

Provides an overview of the system development process in large organizations. Describes traditional life cycle approaches as well as more recent methods, e.g., prototyping. The objective is to familiarize students with the terminology and issues involving system... View Details

Keywords: Design; Information Technology; System

May 1987
Supplement

Copeland Corp.: The Focused Factory, Video

By: David A. Garvin

Introduces students to the products, shows the company's focused factories, introduces the principal managers, and describes the process the company went through in executing a major change in manufacturing strategy and philosophy. Can be used independently to... View Details

Keywords: Factories, Labs, and Plants; Change; Machinery and Machining; Product; Production; Strategy

November 1978 (Revised June 1985)
Case

Hanson Industries (B)

By: William J. Bruns Jr. and Julie H. Hertenstein

Provides a complete description of the processes used in preparing a budget (annual operating plan). Starting with basic product line decisions, management prepares a budget that integrates production and marketing within constraints of financial feasibility. The... View Details

Keywords: Production; Negotiation; Marketing; Financing and Loans; Budgets and Budgeting; Planning