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  • 15 Jan 2013
  • First Look

First Look: January 15

circumscribe citizen-employees, and they engage in production and trade. But individual corporations are no longer adequate to serve as the primary unit of analysis. Over the years, systems of distributed innovation-so-called business ecosystems-have become... View Details
Keywords: Sean Silverthorne
  • March 2023
  • Teaching Note

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni
Teaching Note for HBS Case No. 123-069. On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Infrastructure; Distribution Industry; United States; Alabama
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  • 08 Nov 2016
  • First Look

November 8, 2016

contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that... View Details
Keywords: Sean Silverthorne
  • January 2021 (Revised August 2021)
  • Case

ByteDance: TikTok and the Trials of Going Viral

By: William C. Kirby and John P. McHugh
In 2020, TikTok became the most valuable start-up ever. The short-form, video-sharing social media platform emerged as the crown jewel of the Chinese technology firm ByteDance, realizing 850 million monthly users and an estimated worth of $180 billion. However, a... View Details
Keywords: China; Technology; Startup; Start-up; International Strategy; Global Strategy And Leadership; Innovation; Political Risk; Regulations; Trump; Foreign Policy; Foreign Investment; Chinese Internet Market; Global Strategy; Crisis Management; Risk and Uncertainty; Entrepreneurship; Globalized Economies and Regions; Government Legislation; Innovation and Management; Governing Rules, Regulations, and Reforms; Internet and the Web; Social Media; Technology Industry; China; United States
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  • 01 Dec 2009
  • News

One Man Crime Wave

and with a family to support, “living in a dump over a hardware store with kerosene heat,” one biographer wrote. But the Army learned that MacDonald had done well in Industrial Procurement at HBS and offered him a job. He enlisted in... View Details
Keywords: Garry Emmons; fiction writing; Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)
  • Web

Entrepreneurial Management Awards & Honors - Faculty & Research

Economics , January 2020) with William Gornall, Steven N. Kaplan, and Ilya A. Strebulaev. Ebehi Iyoha : Winner of the 2021 Young Economists' Essay Award from the European Association for Research in Industrial Economics (EARIE) for... View Details
  • 01 Mar 2023
  • News

Step Change

experience,” she says. “No one ever spoke about culture; it was embedded. We were in it together.” That interest in the very human aspect of how work gets done is more than clinical. When asked, anyone who has worked closely with Enan mentions her strong sense of... View Details
Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance
  • September 2020 (Revised June 2023)
  • Exercise

Artea: Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; ＂Marketing Analytics＂; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Retail Industry; United States
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  • 22 Nov 2011
  • First Look

First Look: November 22

close with an attempt to identify strategies to close the gap between the unethical people we are and the ethical people that we strive to be. Publisher's Link: http://www.taylorandfrancis.com/books/details/9780415873246/   Working PapersLocal View Details
Keywords: Sean Silverthorne
  • 04 Oct 2011
  • First Look

First Look: October 4

this time. Read the paper: http://hbr.org/2011/10/the-cure-for-horrible-bosses/ar/1 Golfing Alone? Corporations, Elites and Nonprofit Growth in 100 American Communities Authors:Christopher Marquis, Gerald F. Davis, and Mary Ann Glynn... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2015
  • HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

be the best in class. Such products do not feel luxurious to more ethically and environmentally concerned consumers of today. I think the luxury industry in general has historically had a big impact on how we dress, how we look, how we... View Details
Keywords: by Brian Kenny; Fashion
  • 24 Nov 2003
  • Research & Ideas

Boards and Corporate Governance: A Balanced Scorecard Approach

communicating the strategy, aligning the resources (financial and human) to achieve the strategy, and managing the execution of the strategy. · Board performance of core functions has not been stellar. The performance of many boards has... View Details
Keywords: Re: Robert S. Kaplan & Krishna G. Palepu
  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

Financial performance is the result of operating performance. Operating performance includes all the things that a company must do to win the competitive battle in its industry to attract, retain, and profitably serve customers. It varies... View Details
Keywords: by Benson Shapiro
  • 01 Jun 2022
  • News

A Sustainable Solution for Fashion

Ferdinand Stockmann (MBA 2021) and James Theuerkauf (MBA 2021) Photo courtesy Syrup Tech Fashion is one of the most polluting industries in the world, says James Theuerkauf (MBA 2021), who worked in McKinsey’s retail sector before... View Details
Keywords: April White
  • 22 May 2018
  • First Look

New Research and Ideas, May 22, 2018

various locations in Africa. Dependent on functioning, healthy ecosystems for its long-term survivability as a business, it invests heavily in conservation efforts, both directly, with communities and governments, and with partners and... View Details
Keywords: Dina Gerdeman
  • 26 Mar 2013
  • First Look

First Look: March 26

Dennis, and Maria Loumioti Abstract—We study the portability of soft information in a decentralized financial institution. Theories from a variety of literatures suggest that difficulties in capturing, storing, and communicating soft... View Details
Keywords: Sean Silverthorne
  • 19 Oct 2021
  • Research & Ideas

Fed Up Workers and Supply Woes: What's Next for Dollar Stores?

wiped out a lot of smaller community stores, and Dollar General is wiping out a lot of others. Gazette: Businesses are struggling to fill vacancies, with workers quitting jobs at a historic clip. Retail, a high-turnover View Details
Keywords: by Christine Pazzanese, Harvard Gazette; Retail
  • March 2016 (Revised May 2018)
  • Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United Kingdom; England; London
Related
  • 03 Nov 2023
  • News

Global Networking Night; Sweden Club Holds Climate Forum

Clubs News Clubs News Global Networking Night 2023 Another successful Global Networking Night (GNN) is in the books, after alumni around the world held nearly 60 separate events on October 25. The annual GNN features alumni gatherings—some in person, some... View Details
Keywords: Margie Kelley
  • Web

Fundraising - Alumni

alignment with the School’s commitment to advancing racial equity , we are actively seeking alumni volunteers who represent the full range of racial and ethnic backgrounds; diversity of gender, region, and industry is also desired.... View Details