Commercialization - Publications - Faculty & Research

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

profit. This much is clear and part of everyday commercial language. But interestingly, there is no common phrase for the spread between customer value and price. Economists call this "surplus," a word that suggests it is... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

17 Mar 2009
First Look

First Look: March 17, 2009

firm's contracting policies with commercial insurers and self-insured plan administrators, are examined in detail. Pitney Bowes health and wellness programs are also described, enabling an analysis of the firm's overall employee health... View Details

Keywords: Martha Lagace

03 Mar 2008
First Look

First Look: March 4, 2008

In the early 1790s, a flood of newly issued public and private securities sparked an investment boom in the nascent United States. In New York, the bustling commercial district along Wall Street emerged as the center of the city's... View Details

Keywords: Martha Lagace

14 Feb 2017
First Look

First Look at New Research: February 14

commercial product. Wanberg and his team narrowed down the relevant market to three main segments: creative professionals, working professionals, and students. However, these segments were seemingly at odds with each other in terms of... View Details

Keywords: Sean Silverthorne

20 Dec 2016
First Look

December 20, 2016

for Phase II, a massive mixed-use scheme of more than 7.2 million square feet of market rate residential and commercial development. Kruti Jain, the 28-year-old daughter of Lalitkumar and CEO of KUL, and her team must weigh many decisions... View Details

Keywords: Carmen Nobel

01 May 2007
First Look

First Look: May 1, 2007

strategic choices: geographic expansion, continued product innovation, serving MFIs outside of the OI network, and new distribution mechanisms to reach market segments beyond MFIs. Wholly owned by faith-based nonprofit OI, MIA must also factor in OI's desired mission... View Details

Keywords: Sean Silverthorne

21 May 2013
First Look

First Look: May 21

or transition into commercial retail and office buildings, which offer growth potential and unique challenges. Groom Energy must also decide which geographic regions provide the best opportunity. This case study provides background on the... View Details

Keywords: Sean Silverthorne

November 2017
Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details

Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)

Citation

Purchase

15 Jan 2013
First Look

First Look: January 15

of six flagships established in 2003, and its goal was to help the nation capture more of the added value of its resources by developing and commercializing downstream technologies in the processing and fabrication of products made from... View Details

Keywords: Sean Silverthorne

31 Jul 2012
First Look

First Look: July 31

public-private partnerships to stimulate commercialization of Danish scientific research within the country's industry. DNATF established a process for evaluating proposals, making project awards, and then actively managing those projects... View Details

Keywords: Carmen Nobel

28 Oct 2008
First Look

First Look: October 28, 2008

bring process to bear on creativity without straitjacketing it. They pointed out that process management isn't appropriate in all stages of creative work; leaders should apply it thoughtfully and manage the handoff from idea generators to View Details

Keywords: Martha Lagace

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

young company in the months and years ahead? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/417048-PDF-ENG Harvard Business School Case 118-020 Accounting Turbulence at Boeing Unlike its rival Airbus, Boeing had used a practice called program accounting... View Details

Keywords: Sean Silverthorne

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details