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November 2016 (Revised May 2017)
Case

Hyperloop One

By: William A. Sahlman, Ramana Nanda, Robert White, Allison Ciechanover and Jeff Huizinga

This case explores the attempt of Shervin Pishevar, a prominent Silicon Valley investor, to shepherd hyperloop, a futuristic pod-in-tube transportation technology, from concept to transformative reality via Hyperloop One and Sherpa Capital, both companies he... View Details

Keywords: Entrepreneurial Finance; Startup; Entrepreneurship; Business Startups; Finance; Transportation; Product Development; Innovation and Invention; Transportation Industry

October 21, 2022
Article

Climate Regulations Are About to Disrupt Global Shipping

By: Willy C. Shih

Ships that transport goods across oceans are collectively a major generator of greenhouse gases. Rules from the International Maritime Organization and the European Union aimed at curbing these emission promise to make transoceanic and regional shipping more expensive... View Details

Keywords: Shipping; Decarbonization; Environmental Regulation; Supply Chain; Disruption; Shipping Industry; Atlantic Ocean; Oceania; Asia; Europe; North and Central America

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August 1996 (Revised May 1997)
Case

Delta & Pine Land: Measuring the Value of Transgenic Cotton

By: Ray A. Goldberg and Charlotte A. Tasker

Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should... View Details

Keywords: Agribusiness; Joint Ventures; Marketing Strategy; Supply Chain Management; Performance Consistency; Information Technology; Transportation; Valuation; Biotechnology Industry

October 2016 (Revised November 2016)
Case

DO & CO: Gourmet Entertainment

By: Juan Alcácer and Esel Çekin

This case is about a global catering, restaurant, and hospitality company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline... View Details

March 2019 (Revised July 2021)
Case

Waymo LLC

By: John R. Wells and Benjamin Weinstock

On December 5, 2018, Waymo LLC, a subsidiary of Alphabet Inc., launched the United States’ first commercial driverless-car ride-hailing service (Waymo One), based in Phoenix, Arizona. As with other ride-hailing services such as Uber and Lyft, Waymo One riders... View Details

December 2022
Case

Taylor Farms: Adding Value to Fresh Produce

By: José B. Alvarez, Forest L. Reinhardt, Jenyfeer Martinez Buitrago and Pedro Levindo

In October 2022, Bruce Taylor (HBS MBA, 1981), Chairman and CEO of Taylor Farms, the leading producer of salads and healthy fresh foods in the United States, wondered whether this was the right time for Taylor Farms to venture into the Controlled Environment... View Details

Keywords: Technology Adoption; Cost vs Benefits; Logistics; Environmental Sustainability; Agriculture and Agribusiness Industry

September 2019
Case

Teaming Up to Win the Rail Deal at GE (A)

By: Amy Edmondson, Ranjay Gulati and Rachna Tahilyani

In 2012, Nalin Jain, then head of GE aviation for South Asia, was given the added responsibility for GE’s transportation business in India, including bidding for a $2.5 billion contract to manufacture, service and maintain 1,000 diesel locomotives for state owned... View Details

Keywords: Recruitment; Selection and Staffing; Human Capital; Groups and Teams; Leadership Style; Leading Change; Organizational Design; Organizational Structure; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; United States; India

2009
Report

Clusters and Dubai's Competitiveness

By: Christian H.M. Ketels

The Dubai Cluster Competitiveness Report presents a consistent analysis of the four clusters that currently dominate the Dubai economy: construction, financial services, tourism, and transportation and logistics. Each of the four cluster chapter provides a profile of... View Details

Keywords: Economy; Industry Clusters; Performance Evaluation; Competitive Strategy; Competitive Advantage; Construction Industry; Construction Industry; Construction Industry; Construction Industry; Dubai

July 2014 (Revised December 2016)
Case

EcoMotors International

By: John D. Macomber and Hermes Alvarez

Eco-Motors, funded in part by Khosla Ventures, has to decide how to go to market with a new technology for internal combustion engines for automotive and industrial use. The OPOC engine has opposed pistons and is a two-stroke engine, as compared to a more traditional... View Details

Keywords: Technological Innovation; Business Model; Customer Value and Value Chain; Engineering; Manufacturing Industry; Green Technology Industry; Auto Industry

12 Oct 1999
Research & Ideas

It Came in the First Ships: Capitalism in America

commerce, including several hundred from Massachusetts and Rhode Island. The total number of Africans transported to the New World was about 10 million. Their destination was usually Brazil or one of the Caribbean sugar islands, but some... View Details

Keywords: by Thomas K. McCraw

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

(Editor’s note: Fix This! is a series of occasional stories about industries that provide bad consumer experiences and how they can be fixed.) Consumers routinely list buying a car as the worst shopping experience imaginable. So it may be... View Details

Keywords: by Sean Silverthorne; Auto

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

auto market in the 1950s. The industry leader, unbothered by competition and looming threats, began to coast on its former glory, however, and bypass such areas as consumer preferences and industry... View Details

Keywords: by Staff; Auto

June 2009 (Revised October 2011)
Case

Mina O'Reilly at Logan Airport's TSA

By: Michel Anteby and Erin McFee

Mina O'Reilly, an officer at Logan Airport's Transportation Security Administration (TSA) in Boston, must discipline an employee responsible for a security breach that resulted in a 45-minute terminal closure during peak hours, a potential threat to traveler safety,... View Details

Keywords: Corporate Accountability; Employee Relationship Management; Organizational Culture; Air Transportation; Air Transportation Industry; Boston

January 2008 (Revised February 2008)
Case

South Dakota Wheat Growers

By: David E. Bell and Mary L. Shelman

As a farmer-owned cooperative, South Dakota Wheat Growers (SDWG) serves the needs of its 3,600 active farmer-members by supplying farm inputs and organizing the marketing and transportation of grain produced in the co-op's service territory. For almost 80 years, the... View Details

Keywords: Cooperative Ownership; Plant-Based Agribusiness; Production; Rail Transportation; Marketing Strategy; Expansion; Economic Growth; Global Strategy; Growth and Development Strategy; Agriculture and Agribusiness Industry; South Dakota

January 2010
Case

DR Corporation

By: Roy D. Shapiro

DR Corporation is a manufacturer of major appliances. The traffic manager is facing a decision of selecting a carrier for the inbound movement of motors. The primary case decisions are 1) what factors are critical to the decision; 2) how to calculate the tradeoffs... View Details

Keywords: Cost vs Benefits; Decision Choices and Conditions; Managerial Roles; Logistics; Supply Chain Management; Truck Transportation; Consumer Products Industry

August 1996 (Revised August 1997)
Case

TNT Limited's Logistics Services in Asia (A): The Strategy

By: Michael Y. Yoshino and Carin-Isabel Knoop

Meredith Hellicar's mission as general manager of corporate development is to make TNT Ltd. one of the biggest and most diverse transport and logistic companies in the world, with approximately $5 billion in turnover in 1993, a leading provider of logistics services in... View Details

Keywords: Business or Company Management; Managerial Roles; Distribution; Logistics; Mission and Purpose; Partners and Partnerships; Strategy; Diversification; Transportation Industry; Asia; China; Indonesia; Thailand

March 2023
Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details

2023
Working Paper

Spatial Mobility, Economic Opportunity, and Crime

By: Gaurav Khanna, Carlos Medina, Anant Nyshadham, Daniel Ramos-Menchelli, Jorge Tamayo and Audrey Tiew

Neighborhoods are strong determinants of both economic opportunity and criminal activity. Does improving connectedness between segregated and unequal parts of a city predominantly import opportunity or export crime? We use a spatial general equilibrium framework to... View Details

Keywords: Urban Development; Transportation Networks; Crime and Corruption; Transportation Industry; Medellín; Colombia; South America

February 2005 (Revised June 2006)
Case

JCDecaux

By: John R. Wells and Vincent Dessain

Describes how JCDecaux, the second largest global outdoor advertising company, became the world leader in street furniture advertising in a fast consolidating business environment. Also explains why, in the late 1990s, JCDecaux diversified its activities into... View Details

Keywords: Advertising; Global Strategy; Leadership Style; Family Ownership; Strategic Planning; Competitive Strategy; Diversification; Advertising Industry

October 1987 (Revised March 1992)
Case

United Parcel Service (A)

United Parcel Service (UPS) in 1987 faced serious challenges to its long-standing policies of on-the-job training and promotion from within. Increased competition in its traditional business of ground transport found UPS lagging in computerization and in need of... View Details

Keywords: Organizational Change and Adaptation; Information Technology; Organizational Culture; Human Resources; Service Industry; United States

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