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Show Results For
-
All HBS Web
(963)
- People (2)
- News (242)
- Research (582)
- Multimedia (5)
- Faculty Publications (201)
- March 2022 (Revised February 2024)
- Case
Emeritus: Achieving Impact, Providing Access (A)
By: Ashish Nanda and Zack Kurtovich
In June 2019, Emeritus cofounders Ashwin Damera (HBS MBA 2005) and Chaitanya Kalipatnapu were thrilled with the rapid growth of Emeritus. Damera and Kalipatnapu believed that Emeritus, established in July 2015 to offer online executive education, was only in the early...
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Keywords:
Education Technology;
Professional Service Firm;
Startup;
Digital Strategy;
Global Business;
Global Firm;
Platform Business;
Business Startups;
Growth and Development;
Growth and Development Strategy;
Entrepreneurship;
Executive Education;
Strategy;
Education Industry;
India
Nanda, Ashish, and Zack Kurtovich. "Emeritus: Achieving Impact, Providing Access (A)." Harvard Business School Case 722-429, March 2022. (Revised February 2024.)
- November 2000 (Revised June 2001)
- Case
Pokemon: Gotta Catch 'Em All
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that...
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Keywords:
Age;
Entertainment;
Ethics;
Cross-Cultural and Cross-Border Issues;
Brands and Branding;
Entertainment and Recreation Industry;
Japan;
United States
Fournier, Susan M., and Andrea Carol Wojnicki. "Pokemon: Gotta Catch 'Em All." Harvard Business School Case 501-017, November 2000. (Revised June 2001.)
- Research Summary
My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:
1)Branding Strategy: How are iconic brands built?
I have... View Details
- January 2014 (Revised January 2017)
- Case
Nivea (A)
By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar
The case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer brand...
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Keywords:
Innovation;
Innovation Management;
Crowdsourcing;
Big Data;
Innovation Strategy;
Innovation and Management;
Knowledge Management;
Knowledge Sharing;
Research and Development;
Social and Collaborative Networks;
Collaborative Innovation and Invention;
Analytics and Data Science;
Beauty and Cosmetics Industry;
Consumer Products Industry
Lakhani, Karim R., Johann Fuller, Volker Bilgram, and Greta Friar. "Nivea (A)." Harvard Business School Case 614-042, January 2014. (Revised January 2017.)
- 23 Aug 2010
- News
Skin of Color in the United States
- November 2019
- Case
Chief: Role for Lindsay Kaplan
In 2018, Lindsay Kaplan is preparing to meet with Carolyn Childers about the possibility of co-founding Chief, a New York-based peer network for women executives. Kaplan is currently the vice president of communications and brand engagement at a successful mattress...
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Keywords:
Negotiation;
Entrepreneurship;
Leadership;
North and Central America;
United States;
New York (state, US);
New York (city, NY)
Coffman, Katherine B., Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley, and Katherine Chen. "Chief: Role for Lindsay Kaplan." Harvard Business School Case 920-020, November 2019.
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
managers to think about what they want to get out of this. And how do I measure the success of it? Do I want brand awareness? Do I want to drive sales? Do I want to drive conversation on social media? Those...
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- June 2002 (Revised September 2002)
- Case
Pokemon: Gotta Catch 'Em All (Abridged)
By: Youngme E. Moon
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that...
View Details
Keywords:
Brands and Branding;
Age;
Business or Company Management;
Marketing Strategy;
Product Launch;
Cross-Cultural and Cross-Border Issues;
Copyright;
Video Game Industry;
Entertainment and Recreation Industry;
Japan;
Asia;
United States
Moon, Youngme E. "Pokemon: Gotta Catch 'Em All (Abridged)." Harvard Business School Case 502-092, June 2002. (Revised September 2002.)
- 07 Jul 2022
- HBS Case
How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)
Creamery in 2010, a Brooklyn ice cream parlor that would grow to 16 stores in four states by 2020. Smith’s clever flavors—mixing pecan pie and Sufganiyah jelly donuts in “Thanksgivukkah,” for example—were so enticing that Walt Disney pitched a View Details
Keywords:
by Pamela Reynolds
- August 2001 (Revised October 2001)
- Case
What a Great Idea
By: Myra M. Hart and Susan Harmeling
Charles "Chic" Thompson has created a successful business as a professional speaker, consultant, and author of two books on creativity. He is challenged to institutionalize his knowledge and brand in an organization that will outlive his involvement. This case examines...
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Keywords:
Knowledge Management;
Entrepreneurship;
Management Teams;
Organizational Design;
Technological Innovation;
Technology Adoption;
Service Industry;
Education Industry
Hart, Myra M., and Susan Harmeling. "What a Great Idea." Harvard Business School Case 802-030, August 2001. (Revised October 2001.)
- 29 Oct 2021
- News
Eight Companies That Changed Their Names to Signal a Strategy Shift
- September 1995 (Revised February 1996)
- Case
Apollo Hospitals of India (A)
Dr. Prathap Reddy has created India's first corporate hospital, Apollo Hospitals of Madras. The hospital is managed according to an integrated philosophy of customer service and support to employees. A new hospital, in the city of Hyderabad, has not performed as well,...
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Keywords:
Employee Relationship Management;
Franchise Ownership;
Health Care and Treatment;
Customer Focus and Relationships;
Business Strategy;
Health Industry;
India
Loveman, Gary W., and Jamie O'Connell. "Apollo Hospitals of India (A)." Harvard Business School Case 396-027, September 1995. (Revised February 1996.)
- June 2008 (Revised April 2013)
- Case
Bernd Beetz: Creating the New Coty
By: Geoffrey Jones and David Kiron
Considers the creation of the world's largest fragrance company by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty...
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Keywords:
Mergers and Acquisitions;
Entrepreneurship;
Globalized Firms and Management;
Growth and Development Strategy;
Corporate Strategy;
Beauty and Cosmetics Industry;
Germany;
United States
Jones, Geoffrey, and David Kiron. "Bernd Beetz: Creating the New Coty." Harvard Business School Case 808-133, June 2008. (Revised April 2013.)
- April 2019
- Teaching Note
The a2 Milk Company
By: Benjamin C. Esty and Daniel Fisher
The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and...
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Keywords:
Judo Economics;
Market Entry;
Innovation;
Barriers To Response;
Industry Attractiveness;
Advantage Horizon;
Sustainability;
First-mover Advantage;
Scope;
Strategy Execution;
Strategic Evolution;
Biochemistry;
Genetics;
Branding;
Commodity;
Milk;
Dairy;
Infant Formula;
Farming;
Porter's Five Forces;
Market Entry and Exit;
Disruption;
Innovation and Invention;
Competitive Advantage;
Corporate Strategy;
Value Creation;
Competition;
Brands and Branding;
Five Forces Framework;
Consumer Products Industry;
New Zealand;
Australia;
China
- May 2017 (Revised May 2019)
- Supplement
Intuit: QuickBooks (B)
By: David Yoffie and Nicole Tempest Keller
This short case updates the earlier Intuit case on transitioning from a product company into a platform company. In addition to providing information on the recent successes and challenges of the business, it also explores a new challenge of building a platform with a...
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Yoffie, David, and Nicole Tempest Keller. "Intuit: QuickBooks (B)." Harvard Business School Supplement 717-513, May 2017. (Revised May 2019.)
- February 2024
- Case
FIGS: Scrubbing the Status Quo
By: Jeffrey F. Rayport and Nicole Tempest Keller
In October 2023, FIGS had revolutionized the medical scrubs industry with its fashionable and functional designs, but the venture was at a critical juncture. The digitally native vertical brand (DNVB) had gone public in a successful IPO in 2021 and reached $500 million...
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Keywords:
Marketing Channels;
Corporate Strategy;
Business Growth and Maturation;
Business Model;
Decision Choices and Conditions;
Competitive Strategy;
Expansion;
Apparel and Accessories Industry;
Fashion Industry;
United States;
California;
Los Angeles;
Europe;
Canada
Rayport, Jeffrey F., and Nicole Tempest Keller. "FIGS: Scrubbing the Status Quo." Harvard Business School Case 824-062, February 2024.
- November 2000 (Revised July 2001)
- Case
Intuit QuickBooks
By: Rajiv Lal and Punima P Kochikar
Internet QuickBooks, a successful product with a strong brand and an 85% share of retail sales, was faced with the challenge of meeting market growth expectations in a mature, slowing market segment. Generating recurring revenues by providing value-added online...
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Keywords:
Budgets and Budgeting;
Decisions;
Growth and Development;
Brands and Branding;
Market Participation;
Problems and Challenges;
Internet and the Web;
Value;
Web Services Industry
Lal, Rajiv, and Punima P Kochikar. "Intuit QuickBooks." Harvard Business School Case 501-054, November 2000. (Revised July 2001.)
- 11 Apr 2023
- Op-Ed
The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone
headhunters will have tempted away your best executives. 7 steps to a successful start Here are seven recommendations newly appointed leaders should consider following—and it would be best to get all of this work done by the end of their...
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Keywords:
by John Quelch
- November 2000
- Case
Dean Foods
By: Ray A. Goldberg, David E. Bell, Ann Leamon and Kim Slack
After 50 years of successful growth, mostly by acquisition, Dean Foods, the nation's second-largest dairy processor, has established a division to develop and market branded products nationally. Can a $4 billion company rely on a $300 million growth vehicle? Is this...
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Keywords:
Mergers and Acquisitions;
Business Divisions;
Transition;
Food;
Goods and Commodities;
Brands and Branding;
Product Launch;
Product Positioning;
Product Development;
Value Creation;
Food and Beverage Industry;
Retail Industry
Goldberg, Ray A., David E. Bell, Ann Leamon, and Kim Slack. "Dean Foods." Harvard Business School Case 901-007, November 2000.
- December 2014 (Revised October 2015)
- Case
Susie Mulder at NIC+ZOE
By: David Fubini, Joshua Margolis and Kerry Herman
Susie Mulder must decide how to lead NIC+ZOE—the women's apparel brand she had recently joined as CEO—from its start-up phase into a disciplined growth phase. With growing revenues, a successful product line, and savvy private equity investors, NIC+ZOE seems perfectly...
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Keywords:
Clothing;
Fashion;
Fashion Design;
Leadership;
Leading Change;
Growth and Development Strategy;
Private Equity;
Decision Making;
Apparel and Accessories Industry
Fubini, David, Joshua Margolis, and Kerry Herman. "Susie Mulder at NIC+ZOE." Harvard Business School Case 415-043, December 2014. (Revised October 2015.)