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- Faculty Publications (31)
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- All HBS Web (340)
- Faculty Publications (31)
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
much attention your brand gets. I wouldn't go so far as to say that any ink is good ink, but you can extend your brand exposure the more you're part of the conversation. Kenny: Who has been the most consistent advertiser on the Super... View Details
- 19 Jan 2022
- Blog Post
From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business
Conference in the Retail & Luxury Goods Club, helping to bring in speakers for our 2020 conference. How did HBS help you refine your career aspirations? What resources did you tap into during your two years? HBS helped me see that... View Details
- 09 Jun 2024
- Blog Post
The EC Formula: MBA Class of 2024 Looks Back
factoring in long-term economic sustainability should be standard in developing any corporate strategy—something I learned through the course and have already been able to apply. After taking this course, I firmly believe that what’s good... View Details
- Research Summary
Overview
The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
near 20 percent online market share. Apparel, greeting cards, party supplies, and office products have reached double-digit penetration as well while sporting goods and cosmetics will likely reach... View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
Pandemic Worries: Uncertainty, Employees, and Kids Cut Payroll Costs with Transparency, Fairness, and Compassion Good Leadership Is an Act of Kindness Keep Your Weary Workers Engaged and Motivated The COVID Two-Step for Leaders: Protect... View Details
- 01 Feb 1998
- News
Running Up the Score
business is often considered just a branch of the entertainment industry, clearly it is much more than that. Sports are part of the fabric of society, with components of deep emotional attachment, civic pride, and familial and community... View Details
Keywords: Garry Emmons
George S. Lannom, Jr.
produced baseballs and other sporting goods under the Worth label and by the mid-fifties his operation was producing 12,000 baseballs and softballs each day. In addition, Lannom purchased a leather glove... View Details
Keywords: Fabricated Goods
- 03 Jan 2016
- Research & Ideas
NFL Black Monday: How Much Do Coaches Really Matter?
that perform poorly (suffering from the performance gap) and good teams that under-perform (suffering from the opportunity gap). In both cases, teams need quality coaches to improve their on-field performance. Teams planning changes on... View Details
- Web
2024 Reunion Presentations - Alumni
Media, and Sports Professor Anita Elberse No additional materials available + More Info – Less Info What does the future of entertainment look like? Fueled by advances in digital technology, will a select few superstars in media and View Details
- 01 Dec 1996
- News
Victory Lap: Frazier, Olympics COO, Reviews the Games
computer snafus, 98 percent of the technology worked well, a good record considering how huge an installation of software and hardware there was. What about complaints that the Games were too commercial? I have to grit my teeth a bit when... View Details
- 01 Sep 2008
- News
Looking to the Majors
PAULSON: Sports is a tough business for ROI, but the returns to the community can be ample. Merritt Paulson (MBA ’00), owner of the minor league Portland Beavers Triple-A baseball team and the United Soccer League’s Portland Timbers, is... View Details
- 04 Sep 2019
- News
Putting the Game Within Reach
Fan Experience “New mixed reality integrations, sports betting, and gamified experiences are changing the way that fans are consuming sports. We are already seeing this with immersive media, particularly in the interactivity that is... View Details
- 07 Jan 2020
- News
Models of Success
education and support they needed to use sports as a lever to change their lives,” Feickert says. That revelation led her to cofound Trey Athletes, a social enterprise that creates cohorts of high-potential high school athletes and... View Details
- 01 Jun 2017
- News
3-Minute Briefing: Bruce Levy (MBA 1977)
I had no idea what I wanted to do when I grew up—even when I left HBS—so the new small business consulting arm of Arthur Andersen seemed like a good place to find out. I was kind of miserable there. But after about a year and a half, I... View Details
Keywords: Julia Hanna; photo by Chris Sorensen
- 27 Aug 2019
- News
A Shot at Success
college, a good presence in the locker room, and the ability to compete in the classroom. But too often, Feickert says, these high-potential students lack “the recipe”—the knowledge they need to navigate the opaque college-recruitment... View Details
Keywords: April White
- 09 Sep 2016
- News
MaiTai Global and Kiteboarding
Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Bill Tai (MBA 1987) has built a whole professional community—that notably includes the likes of Richard Branson and Elon Musk—around the sport of kiteboarding. His... View Details
- 30 Nov 2019
- News
Land of the Rising Scrum
visiting Uji and Nara. They experienced a Grand Sumo tournament and the geisha tradition, shopped for pearls in a dealer’s home, and attended two of the Rugby World Cup matches. As all good ruggers do, they also visited the Shimogamo... View Details
Keywords: Jennifer Myers
- 26 Jul 2018
- News
Running the Numbers
she continues, “because they encourage that style of management, both internally with my team at KAGR and in our approach to helping client companies gain an edge on competitors. In sports and in business, the key to View Details
Keywords: Deborah Blagg
- 01 Mar 2019
- News
A Wider Net
Illustration by Neil Webb When the United States men’s National Soccer Team failed to qualify for the 2018 World Cup—for the first time in 32 years—the critiques were scathing. Sports Illustrated’s Grant Wahl deemed it “the most... View Details