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Publications

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    • All HBS Web  (260)
      • Faculty Publications  (12)

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      • October 31, 2024
      • Article

      How to Build a Life: Why You Might Need an Adventure

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: Why You Might Need an Adventure." The Atlantic (October 31, 2024).
      • February 2024
      • Case

      Adventures Inc: 21st Century Brand Building

      By: Boris Groysberg and Sarah L. Abbott
      Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details
      Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil
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      Groysberg, Boris, and Sarah L. Abbott. "Adventures Inc: 21st Century Brand Building." Harvard Business School Case 424-065, February 2024.
      • August 2023
      • Case

      Tenkara Outfitters

      By: Christina Wallace, Jo Tango and Johnson Elugbadebo
      After taking over from their parents, Sebastian Maxwell and Alexandra Ito, CEO and COO of Minnesota-based outdoor adventure brand Tenkara, must decide how they want to resource and grow this formerly family-run business. After outdoor activities exploded during the... View Details
      Keywords: General Management; Innovation; Entrepreneurship; Innovation and Management; Family Business; Entrepreneurial Finance; Business Growth and Maturation
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      Wallace, Christina, Jo Tango, and Johnson Elugbadebo. "Tenkara Outfitters." Harvard Business School Case 824-003, August 2023.
      • January 7, 2014
      • Article

      Racing to Win: How Two Antarctic Adventurers Led Very Different Expeditions

      By: Nancy Koehn
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      Koehn, Nancy. "Racing to Win: How Two Antarctic Adventurers Led Very Different Expeditions." Leadership Forum (January 7, 2014).
      • 2013
      • Working Paper

      Management: Theory and Practice, and Cases

      By: Richard L. Nolan

      This working paper reports on a major Harvard Business School project designed to enhance MBA and practicing executives in case learning. The work is built on the foundation of HBS field cases employing the monomyth "hero's journey" classic story structure along... View Details

      Keywords: Innovation; CIO; CEO; Hero's Journey; Monomyth; Management; Practice; Cases; Theory; Innovation and Invention
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      Nolan, Richard L. "Management: Theory and Practice, and Cases." Harvard Business School Working Paper, No. 14-026, September 2013.
      • 2012
      • Book

      Harder Than I Thought: Adventures of a Twenty-First Century Leader

      By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
      Being a great leader today is much harder than you think—meet Jim Barton. He's a newly minted CEO, rising leader of a firm in transition, and manager of massive complexity—thanks to our incredibly networked and increasingly unpredictable world of business. What if you... View Details
      Keywords: Leadership; Complexity; Crisis Management; Problems and Challenges; Volatility
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      Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. Harder Than I Thought: Adventures of a Twenty-First Century Leader. Harvard Business Review Press, 2012.
      • 2012
      • Chapter

      Social Entrepreneurs, Socialization Processes, and Social Change: The Case of Sekem

      By: Tomislav Rimac, Johanna Mair and Julie Battilana
      How can application of a positive lens to understanding social change and organizations enrich and elaborate theory and practice? This is the core question that inspired this book. It is a question that brought together a diverse and talented group of researchers... View Details
      Keywords: Social Entrepreneurship; Social Psychology; Social Issues; Organizations; Business and Community Relations
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      Rimac, Tomislav, Johanna Mair, and Julie Battilana. "Social Entrepreneurs, Socialization Processes, and Social Change: The Case of Sekem." In Using a Positive Lens to Explore Social Change and Organizations: Building a Theoretical and Research Foundation, edited by Karen Golden-Biddle and Jane E. Dutton. Organization and Management Series. New York: Routledge, 2012.
      • 2009
      • Book

      The Adventures of an IT Leader

      By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
      Becoming an effective IT manager presents a host of challenges-from anticipating emerging technology to managing relationships with vendors, employees, and other managers. Ultimately, a good IT manager must be a strong business leader, not just a technical... View Details
      Keywords: Books; Leadership; Crisis Management; Personal Development and Career; Relationships; Safety; Information Technology
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      Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. The Adventures of an IT Leader. Harvard Business Press, 2009.
      • October 2008 (Revised February 2014)
      • Case

      The Northwest Passage

      By: Herman B. Leonard and Peter Brannen
      Following dozens of failed expeditions to "discover" the NW passage, a Norwegian adventurer employs a new approach that emphasizes rigorous preparation, a lighter, quicker style, and a willingness to adapt to the inhospitable Arctic environment and its people. The case... View Details
      Keywords: Independent Innovation and Invention; Planning; Problems and Challenges; Risk and Uncertainty; Decision Choices and Conditions; Leadership Style; Adaptation; Canada
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      Leonard, Herman B., and Peter Brannen. "The Northwest Passage." Harvard Business School Case 309-067, October 2008. (Revised February 2014.)
      • July 2006
      • Background Note

      Out of Frame: The Coming Digital Disruption of Hollywood

      By: Stephen P. Bradley, Brian DeLacey and Reed Martin
      The record opening of the Pirates of the Caribbean: Dead Man's Chest, starring Johnny Depp, had finally provided the industry with incontrovertible proof that it was still possible to draw massive audiences to movie theaters. Grossing $136 million during its opening... View Details
      Keywords: Disruption; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Film Entertainment; Revenue; Entertainment and Recreation Industry; United States
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      Bradley, Stephen P., Brian DeLacey, and Reed Martin. "Out of Frame: The Coming Digital Disruption of Hollywood." Harvard Business School Background Note 707-418, July 2006.
      • September 2002
      • Case

      Abercrombie & Kent

      By: Frances X. Frei, Brian Corbett, Mark Partin and Daniel Rethazy
      Describes Abercrombie & Kent, the outdoor adventure company that has provided services throughout the entire history of the outdoor adventure industry. Provides an opportunity to learn how the company successfully grown into a premier player in the industry by adapting... View Details
      Keywords: History; Financial Management; Activity Based Costing and Management; Service Operations; Marketing Reference Programs; Product Development; Business Growth and Maturation; Balance and Stability; Marketing Channels; Transportation; Growth and Development Strategy; Travel Industry
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      Frei, Frances X., Brian Corbett, Mark Partin, and Daniel Rethazy. "Abercrombie & Kent." Harvard Business School Case 603-002, September 2002.
      • September 1989 (Revised March 1992)
      • Case

      Target Sport Adventures

      By: Leonard A. Schlesinger
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      Schlesinger, Leonard A. "Target Sport Adventures." Harvard Business School Case 690-014, September 1989. (Revised March 1992.)
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