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- October 2023
- Case
Shredder Setups or Straightlining into Risk?: Investing in What You Love
By: Lauren Cohen and Grace Headinger
Bob Hall, President of Green Gables Partners, evaluated whether to angel invest into an up-and-coming ski brand. As the son-in-law of the founder of Vera Bradley and having retired from a lengthy career on Wall Street, Hall was well-versed in both direct investing and... View Details
Keywords: Family Office; Angel Investors; Direct Investment; Family Business; Business Growth and Maturation; Small Business; Financial Strategy; Personal Finance; Investment Portfolio; Private Equity; Decision Choices and Conditions; Risk and Uncertainty; Consumer Products Industry; Montana; United States
- August 2019
- Case
Apex Ski Boots
By: Kate Barasz and John T. Gourville
Apex Ski Boots has introduced a new ski boot that, due to its radical design, is meeting resistance in the marketplace from many retailers, ski experts, and consumers. The company must decide how best to drive sales in the face of this resistance. View Details
- July 2019
- Case
Bjarke Ingels Group
By: Boris Groysberg and Aldo Sesia
Danish-born Bjarke Ingels is regarded as a giant in the field of architecture. He started his firm—the Bjarke Ingels Group (BIG)—in 2005 in Copenhagen. Fourteen years later, the firm has additional offices in New York City, London, and Barcelona and employs over 500... View Details
Keywords: Buildings and Facilities; Design; Growth Management; Leadership; Organizational Culture; Talent and Talent Management; Urban Development; Organizational Change and Adaptation; Construction Industry; Service Industry; Real Estate Industry; Denmark; Spain; United Kingdom; United States; New York (city, NY)
- May 2015
- Case
Pricing in a Digital World (2015)
By: John Gourville
Dynamic pricing, especially as practiced by Uber and Lift, seems to be all the rage. In this case, we look at five interesting applications of dynamic price and price customization, each made possible by advances in digital technology. These range from the online... View Details
- December 2014 (Revised February 2016)
- Supplement
Aspen Skiing Company – PowerPoint Supplement
By: Michael W. Toffel and Stephanie van Sice
- December 2014
- Supplement
Aspen Skiing Company Video Supplement
Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
- February 2014 (Revised May 2014)
- Background Note
Flying High, Landing Low: Strengths and Challenges for U.S. Air Transportation
By: Rosabeth Moss Kanter, Aditi Jain and Ai-Ling Jamila Malone
The U.S. air transportation system flies high on some indicators, mostly involving capacity to take to the air, but lands low on others, mostly involving ground facilities and processes. This note provides an overview of the history and current state of air... View Details
- August 2012
- Case
Polar Sports, Inc.
By: W. Carl Kester and Wei Wang
Polar Sports, Inc. is a fashion skiwear manufacturing company in Littleton, Colorado. The company has a unique design for skiwear using a special synthetic material that improves insulation and durability. The ski apparel industry is highly competitive and the best way... View Details
- January 2011 (Revised December 2014)
- Teaching Note
Aspen Skiing Company (A), (B), (C), and (D)
By: Michael W. Toffel and Stephanie van Sice
Teaching Note for 611002, 611003, 611018, and 611019. Associated with Video Supplement 615704 and PowerPoint Supplement 615042. View Details
- September 2010 (Revised April 2017)
- Case
Aspen Skiing Company (A)
By: Michael W. Toffel and Stephanie van Sice
Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
- September 2010 (Revised November 2013)
- Supplement
Aspen Skiing Company (B)
By: Michael W. Toffel and Stephanie van Sice
Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
- September 2010 (Revised September 2013)
- Supplement
Aspen Skiing Company (C)
By: Michael W. Toffel and Stephanie van Sice
Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
- September 2010 (Revised January 2014)
- Supplement
Aspen Skiing Company (D)
By: Michael W. Toffel and Stephanie van Sice
Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world-renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
- September 2007
- Teaching Note
Merrill Lynch in 2003: Sunny Skies Ahead? (TN)
By: Paul M. Healy
Keywords: Financial Services Industry
- September 2005 (Revised April 2007)
- Case
Spyder Active Sports - 2004
By: Belen Villalonga, Dwight B. Crane and James Quinn
David Jacobs founded a high-end ski apparel company in 1978. He successfully built and grew the company, establishing a major international brand that appealed to ski racers and other active skiers. In 1995, he sought external financing to support further growth of the... View Details
- April 2005
- Case
Merrill Lynch in 2003: Sunny Skies Ahead?
By: Boris Groysberg, Paul M. Healy and David Kiron
Merrill Lynch (ML) is at a crossroads. Stan O'Neal became its CEO and implemented a radical cost-cutting program. In addition, the company dot-com continues to recover from the fallout from the Enron and dot-com scandals. What are the future prospects for ML? Can the... View Details
- February 1999
- Case
Volant Skis
By: Steven C. Wheelwright and Matt Verlinden
Volant brought innovation to the ski equipment industry in 1989 by developing a stainless steel ski. He claimed the skis could turn more easily, could hold an edge in icy conditions, and were more stable than aluminum or fiberglass skis. The company's "soft-flex"... View Details
- July 1994 (Revised January 1997)
- Case
Steamboat Ski & Resort Corporation
The largest ski resort in Colorado must determine how to select customer segments to focus its promotional and service-delivery efforts. Making segmentation work depends on reordering its pricing policy and "service packages." View Details
- May 1992
- Case
Sunday River Ski Resort
By: Leonard A. Schlesinger and Martha Epstein
Sunday River is a ski area in Bethel, ME which has been run by entrepreneur Les Otten since 1980. The year before Otten purchased the area, it posted a loss of $235,000 on revenues of $541,000. Under Otten's leadership, however, Sunday River posted year after year of... View Details
- May 1986 (Revised November 1990)
- Case
Airbus vs. Boeing (A): Turbulent Skies
Presents the economic and political dimensions of competition in the commercial aircraft industry, as demonstrated by Airbus of Europe and Boeing of the United States. View Details
Keywords: Economics; Government and Politics; Competition; Aerospace Industry; Europe; United States