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      • Faculty Publications  (443)

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      • November 2020
      • Case

      Axis My India

      By: Ananth Raman, Ann Winslow and Kairavi Dey
      Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s... View Details
      Keywords: Market Research; Operations; Management; Infrastructure; Logistics; Service Operations; Political Elections; Forecasting and Prediction; Asia; India
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      Raman, Ananth, Ann Winslow, and Kairavi Dey. "Axis My India." Harvard Business School Case 621-075, November 2020.
      • 2020
      • Working Paper

      Designing, Not Checking, for Policy Robustness: An Example with Optimal Taxation

      By: Benjami Lockwood, Afras Y. Sial and Matthew C. Weinzierl
      Economists typically check the robustness of their results by comparing them across plausible ranges of parameter values and model structures. A preferable approach to robustness—for the purposes of policymaking and evaluation—is to design policy that takes these... View Details
      Keywords: Optimal Taxation; Robust Optimization; Taxation; Income; Policy; Design
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      Lockwood, Benjami, Afras Y. Sial, and Matthew C. Weinzierl. "Designing, Not Checking, for Policy Robustness: An Example with Optimal Taxation." NBER Working Paper Series, No. 28098, November 2020.
      • October 2020
      • Case

      Michael Phelps: 'It's Okay to Not Be Okay'

      By: Boris Groysberg, Carin-Isabel Knoop and Michael Norris
      In 2020, Michael Phelps, the most decorated Olympian of all time, with 28 medals in various swimming events, was now retired. As he looked back on his 20+ year athletic career, he considered what had gone into making him the greatest of all time—the highs and lows,... View Details
      Keywords: Mental Health; Talent and Talent Management; Training; Health; Success; Performance Improvement; Personal Development and Career; Family and Family Relationships; Sports; Competition; Sports Industry; United States; Baltimore; Arizona; Sydney; Athens; Beijing; London
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      Groysberg, Boris, Carin-Isabel Knoop, and Michael Norris. "Michael Phelps: 'It's Okay to Not Be Okay'." Harvard Business School Case 421-044, October 2020.
      • October 2020 (Revised May 2023)
      • Exercise

      SenseAim Technologies: Pricing to Win

      By: Elie Ofek, Eyal Biyalogorsky, Marco Bertini and Oded Koenigsberg
      This exercise serves to help students understand the proper role and use of costs in a firm’s pricing decisions. The exercise is designed such that the learning of students evolves across a classroom session, starting from understanding which costs are relevant when... View Details
      Keywords: Pricing Decisions; Cost; Information; Price; Decision Making
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      Ofek, Elie, Eyal Biyalogorsky, Marco Bertini, and Oded Koenigsberg. "SenseAim Technologies: Pricing to Win." Harvard Business School Exercise 521-049, October 2020. (Revised May 2023.)
      • Sep 2020
      • Keynote Speech

      Problem Focused Research: Toward Rigor and Relevance

      By: Michael Tushman
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      Tushman, Michael. "Problem Focused Research: Toward Rigor and Relevance." 10th International Conference on Engaged Management Scholarship, September 2020. (Tenth conference sponsored by Case Western Reserve University.)
      • 2021
      • Working Paper

      Time and the Value of Data

      By: Ehsan Valavi, Joel Hestness, Newsha Ardalani and Marco Iansiti

      Managers often believe that collecting more data will continually improve the accuracy of their machine learning models. However, we argue in this paper that when data lose relevance over time, it may be optimal to collect a limited amount of recent data instead of... View Details

      Keywords: Economics Of AI; Machine Learning; Non-stationarity; Perishability; Value Depreciation; Analytics and Data Science; Value
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      Valavi, Ehsan, Joel Hestness, Newsha Ardalani, and Marco Iansiti. "Time and the Value of Data." Harvard Business School Working Paper, No. 21-016, August 2020. (Revised November 2021.)
      • August 2020
      • Background Note

      U.S. Private Equity Firms: ESG and Impact (A)

      By: Lynn S. Paine and Holly Fetter
      This Note has two parts. The first part (A) explores how U.S. private equity firms are incorporating ESG (Environmental, Social, & Governance) factors and impact objectives into their investment strategies and firm practices. It is based on publicly available... View Details
      Keywords: Private Equity; Corporate Social Responsibility and Impact; Social Issues; Financial Services Industry; United States
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      Paine, Lynn S., and Holly Fetter. "U.S. Private Equity Firms: ESG and Impact (A)." Harvard Business School Background Note 321-036, August 2020.
      • August 2020
      • Background Note

      U.S. Private Equity Firms: ESG and Impact (B)

      By: Lynn S. Paine and Holly Fetter
      This is the second part of a two-part note. The first part (A) explores how US private equity firms are incorporating ESG (Environmental, Social, & Governance) factors and impact objectives into their investment strategies and firm practices. It is based on publicly... View Details
      Keywords: Private Equity; Corporate Social Responsibility and Impact; Social Issues; Financial Services Industry; United States
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      Paine, Lynn S., and Holly Fetter. "U.S. Private Equity Firms: ESG and Impact (B)." Harvard Business School Background Note 321-037, August 2020.
      • Aug 2020
      • Conference Presentation

      Impacting Grand Challenges: A 'Both/And' Approach

      By: Natalie Slawinski, Wendy K. Smith, Robin J. Ely, Tobias Hahn, Andrew J. Hoffman and Anita M. McGahan
      In this panel symposium, we seek to build on growing efforts by management scholars to engage with grand challenges and the United Nations’ Sustainable Development Goals (SDGs). Reflective of the All- Academy Theme description, we note that research and scholarship... View Details
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      Slawinski, Natalie, Wendy K. Smith, Robin J. Ely, Tobias Hahn, Andrew J. Hoffman, and Anita M. McGahan. "Impacting Grand Challenges: A 'Both/And' Approach." Paper presented at the Academy of Management Annual Meeting, Virtual, August 2020.
      • July–September 2020
      • Article

      Innovation Contest: Effect of Perceived Support for Learning on Participation

      By: Olivia Jung, Andrea Blasco and Karim R. Lakhani
      Background: Frontline staff are well positioned to conceive improvement opportunities based on first-hand knowledge of what works and does not work. The innovation contest may be a relevant and useful vehicle to elicit staff ideas. However, the success of the... View Details
      Keywords: Contest; Innovation; Employee Engagement; Organizational Learning; Health Care; Health Care Delivery; Innovation and Invention; Organizations; Learning; Employees; Perception; Health Care and Treatment
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      Jung, Olivia, Andrea Blasco, and Karim R. Lakhani. "Innovation Contest: Effect of Perceived Support for Learning on Participation." Health Care Management Review 45, no. 3 (July–September 2020): 255–266.
      • July 2020
      • Case

      Super 30: Educating the Elite Poor

      By: Prithwiraj Choudhury, Tarun Khanna and Shreya Ramachandran
      In the summer of 2019 in New Delhi, S K Shahi and his daughter, Meenakshi, faced a difficult problem. India had 19 centers of their non-profit, the Center for Social Responsibility and Leadership. Also called the 'Super 30' program, this offered free training for... View Details
      Keywords: Non-profit; Inclusive Growth; Education; Higher Education; Diversity; Nonprofit Organizations; Operations; Expansion; Geographic Location; Strategy; Decision Making; India
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      Choudhury, Prithwiraj, Tarun Khanna, and Shreya Ramachandran. "Super 30: Educating the Elite Poor." Harvard Business School Case 621-004, July 2020.
      • June 2020 (Revised July 2023)
      • Case

      Time Out: The Evolution from Media to Markets

      By: Kate Barasz and Eva Ascarza
      In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details
      Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; United Kingdom; United States
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      Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised July 2023.)
      • Article

      The Inpatient Discharge Lounge as a Potential Mechanism to Mitigate Emergency Department Boarding and Crowding

      By: Brian Franklin, Sharif Vakili, Robert S. Huckman, Sarah Hosein, Nicholas Falk, Katherine Cheng, Maria Murray, Sheila Harris, Charles A. Morris and Eric Goralnick
      Delayed access to inpatient beds for admitted patients contributes significantly to emergency department (ED) boarding and crowding, which have been associated with deleterious patient safety effects. To expedite inpatient bed availability, some hospitals have... View Details
      Keywords: Health Care Delivery; Emergency Room; Operations Improvement; Operations Management; Health Care and Treatment; Service Delivery; Operations; Management; Performance Improvement; Service Operations
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      Franklin, Brian, Sharif Vakili, Robert S. Huckman, Sarah Hosein, Nicholas Falk, Katherine Cheng, Maria Murray, Sheila Harris, Charles A. Morris, and Eric Goralnick. "The Inpatient Discharge Lounge as a Potential Mechanism to Mitigate Emergency Department Boarding and Crowding." Annals of Emergency Medicine 75, no. 6 (June 2020): 704–714.
      • May 8, 2020
      • Article

      Which Covid-19 Data Can You Trust?

      By: Satchit Balsari, Caroline Buckee and Tarun Khanna
      The COVID-19 pandemic has produced a tidal wave of data, but how much of it is any good? And as a layperson, how can you sort the good from the bad? The authors suggest a few strategies for dividing the useful data from the misleading: Beware of data that’s too broad... View Details
      Keywords: COVID-19 Pandemic; Health Pandemics; Analytics and Data Science
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      Balsari, Satchit, Caroline Buckee, and Tarun Khanna. "Which Covid-19 Data Can You Trust?" Harvard Business Review (website) (May 8, 2020).
      • 2020
      • Book

      Experimentation Works: The Surprising Power of Business Experiments

      By: Stefan Thomke
      Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition,... View Details
      Keywords: Experimentation; Experiments; Market Research; Innovation and Invention; Innovation and Management; Customers; Research
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      Thomke, Stefan. Experimentation Works: The Surprising Power of Business Experiments. Boston, MA: Harvard Business Review Press, 2020.
      • 2020
      • Article

      Mutual Funds: Skill and Performance

      By: Jonathan B. Berk, Jules van Binsbergen and Max Miller
      The authors summarize the recent literature on mutual fund manager skill and performance. They discuss the latest contributions in the field and reinterpret them through the lens of the rational expectations framework (efficient market hypothesis). They further discuss... View Details
      Keywords: Investment Return; Investment Portfolio; Financial Management; Performance Evaluation; Measurement and Metrics
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      Berk, Jonathan B., Jules van Binsbergen, and Max Miller. "Mutual Funds: Skill and Performance." Journal of Portfolio Management 46, no. 5 (2020): 17–31.
      • January 2020 (Revised October 2021)
      • Case

      Zara: An Integrated Store and Online Model (A)

      By: Antonio Moreno
      In 2010, amidst the growth of ecommerce and the emergence of new, purely online, fashion players, Zara launched its first online store, Zara.com. Since then, Zara’s online business had grown at a fast pace. By 2018, 12% of Inditex Group’s total sales came from the... View Details
      Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe
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      Moreno, Antonio. "Zara: An Integrated Store and Online Model (A)." Harvard Business School Case 620-073, January 2020. (Revised October 2021.)
      • Article

      A Theories-in-Use Approach to Building Marketing Theory

      By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
      This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and deductive research... View Details
      Keywords: Building Theory; Grounded Theory; Theories-in-use; Theory Construction; Theory Development; Marketing; Knowledge; Theory
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      Zaltman, G., Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, and Wolfgang Ulaga. "A Theories-in-Use Approach to Building Marketing Theory." Journal of Marketing 84, no. 1 (January 2020): 32–51.
      • Article

      Detecting Adversarial Attacks via Subset Scanning of Autoencoder Activations and Reconstruction Error

      By: Celia Cintas, Skyler Speakman, Victor Akinwande, William Ogallo, Komminist Weldemariam, Srihari Sridharan and Edward McFowland III
      Reliably detecting attacks in a given set of inputs is of high practical relevance because of the vulnerability of neural networks to adversarial examples. These altered inputs create a security risk in applications with real-world consequences, such as self-driving... View Details
      Keywords: Autoencoder Networks; Pattern Detection; Subset Scanning; Computer Vision; Statistical Methods And Machine Learning; Machine Learning; Deep Learning; Data Mining; Big Data; Large-scale Systems; Mathematical Methods; Analytics and Data Science
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      Cintas, Celia, Skyler Speakman, Victor Akinwande, William Ogallo, Komminist Weldemariam, Srihari Sridharan, and Edward McFowland III. "Detecting Adversarial Attacks via Subset Scanning of Autoencoder Activations and Reconstruction Error." Proceedings of the International Joint Conference on Artificial Intelligence 29th (2020).
      • December 2019
      • Case

      CME Group in 2019

      By: José B. Alvarez, Forest Reinhardt and Natalie Kindred
      Chicago-based CME Group is the world’s largest futures and options marketplace, with annual trading volume of over 4.8 billion contracts in 2018. This case is set in late 2019, as heightened perceptions of risk stemming from the U.S.-China trade war are driving record... View Details
      Keywords: Financial Markets; Risk Management; Futures and Commodity Futures; Trade; Price; Competition; Risk and Uncertainty; Competitive Strategy; United States; China; Brazil
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      Alvarez, José B., Forest Reinhardt, and Natalie Kindred. "CME Group in 2019." Harvard Business School Case 520-048, December 2019.
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