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      • 2020
      • Book

      Experimentation Works: The Surprising Power of Business Experiments

      By: Stefan Thomke
      Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition,... View Details
      Keywords: Experimentation; Experiments; Market Research; Innovation and Invention; Innovation and Management; Customers; Research
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      Thomke, Stefan. Experimentation Works: The Surprising Power of Business Experiments. Boston, MA: Harvard Business Review Press, 2020.
      • Article

      Prosocial Spending and Buying Time: Money as a Tool for Increasing Subjective Well-Being

      By: Elizabeth Dunn, A.V. Whillans, Michael I. Norton and Lara B. Aknin
      Researchers have long been interested in the relationship between income and happiness, but a newer wave of work suggests that how people use their money also matters. We discuss the three primary areas in which psychologists have explored the relationship... View Details
      Keywords: Wellbeing; Money; Spending; Decision Making; Happiness; Well-being
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      Dunn, Elizabeth, A.V. Whillans, Michael I. Norton, and Lara B. Aknin. "Prosocial Spending and Buying Time: Money as a Tool for Increasing Subjective Well-Being." Advances in Experimental Social Psychology 61 (2020): 67–126.
      • January 2020 (Revised January 2025)
      • Case

      Freelancer, Ltd.

      By: Christopher Stanton, Karim R. Lakhani, Jennifer L. Hoffman, Jin Hyun Paik and Nina Cohodes
      Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500... View Details
      Keywords: Freelancers; Platforms; Digital Labor; Labor; Human Resources; Management; Internet and the Web; Growth and Development Strategy; Digital Platforms; Information Industry; Australia; United States; Philippines
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      Stanton, Christopher, Karim R. Lakhani, Jennifer L. Hoffman, Jin Hyun Paik, and Nina Cohodes. "Freelancer, Ltd." Harvard Business School Case 820-075, January 2020. (Revised January 2025.)
      • Article

      Detecting Adversarial Attacks via Subset Scanning of Autoencoder Activations and Reconstruction Error

      By: Celia Cintas, Skyler Speakman, Victor Akinwande, William Ogallo, Komminist Weldemariam, Srihari Sridharan and Edward McFowland III
      Reliably detecting attacks in a given set of inputs is of high practical relevance because of the vulnerability of neural networks to adversarial examples. These altered inputs create a security risk in applications with real-world consequences, such as self-driving... View Details
      Keywords: Autoencoder Networks; Pattern Detection; Subset Scanning; Computer Vision; Statistical Methods And Machine Learning; Machine Learning; Deep Learning; Data Mining; Big Data; Large-scale Systems; Mathematical Methods; Analytics and Data Science
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      Cintas, Celia, Skyler Speakman, Victor Akinwande, William Ogallo, Komminist Weldemariam, Srihari Sridharan, and Edward McFowland III. "Detecting Adversarial Attacks via Subset Scanning of Autoencoder Activations and Reconstruction Error." Proceedings of the International Joint Conference on Artificial Intelligence 29th (2020).
      • December 2019 (Revised June 2021)
      • Case

      Mãe Terra and Unilever (A)

      By: Lynn S. Paine, Ruth Costas and Priscilla Zogbi
      The case concerns the sale of Mãe Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mãe Terra’s CEO Alexandre Borges must determine whether and how to keep Mãe Terra's B... View Details
      Keywords: Mergers & Acquisitions; Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Food and Beverage Industry; Agriculture and Agribusiness Industry; Brazil; Latin America
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      Paine, Lynn S., Ruth Costas, and Priscilla Zogbi. "Mãe Terra and Unilever (A)." Harvard Business School Case 320-075, December 2019. (Revised June 2021.)
      • 2019
      • Article

      Overcoming Cultural Resistance to Open Source Innovation

      By: John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani
      Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
      Design/methodology/approach: Discussion related to observation, experience and case studies... View Details
      Keywords: Open Source Innovation; Organizational Culture; Organizational Change and Adaptation; Business Model; Technological Innovation; Collaborative Innovation and Invention
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      Winsor, John, Jin Hyun Paik, Michael Tushman, and Karim R. Lakhani. "Overcoming Cultural Resistance to Open Source Innovation." Strategy & Leadership 47, no. 6 (2019): 28–33.
      • October 2019 (Revised June 2020)
      • Supplement

      Airbus vs. Boeing (G): New Planes and Upgrades (2011)

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes the first commercial flight of Boeing's 787 Dreamliner in 2011, three years after originally planned, as well as the first commercial flight of Airbus' superjumbo, the A380, in 2007. It also describes the companies' current endeavors in 2011,... View Details
      Keywords: Airbus; Boeing; Product Development; Air Transportation; Projects; Competition; Air Transportation Industry; Manufacturing Industry
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (G): New Planes and Upgrades (2011)." Harvard Business School Supplement 720-382, October 2019. (Revised June 2020.)
      • October 2019
      • Supplement

      Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes the introduction of Airbus’ A350XWB (Xtra Wide Body) in 2015. It also describes Airbus and Boeing’s current endeavors in 2015, including Airbus’ development of the A330neo (new engine option) , Boeing’s work on the 737 MAX, and Boeing’s announcement... View Details
      Keywords: Product Development; Air Transportation; Projects; Competition; Manufacturing Industry; Air Transportation Industry; United States; Europe
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)." Harvard Business School Supplement 720-384, October 2019.
      • October 2019
      • Supplement

      Airbus vs. Boeing (J): New Plane Developments (2016)

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes Airbus and Boeing developments in 2016, including Airbus' delivery of the first A320neo (new engine option) and Boeing’s work on the 737 MAX and 777X programs. It also notes Airbus’ restructuring in 2016. View Details
      Keywords: Product Development; Air Transportation; Projects; Competition; Restructuring; Manufacturing Industry; Air Transportation Industry; United States; Europe
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (J): New Plane Developments (2016)." Harvard Business School Supplement 720-385, October 2019.
      • 2019
      • Working Paper

      Why Does Business Invest in Education in Emerging Markets? Why Does It Matter?

      By: Valeria Giacomin, G. Jones and Erica Salvaj
      This working paper examines why a significant number of businesses have made non-profit investments in education in emerging markets between the 1960s and the present day. Using a sample of 110 interviews with business leaders from an oral history database at the... View Details
      Keywords: Philanthropy; CSR; Oral History; Emerging Markets; Education; Reputation; Philanthropy and Charitable Giving; Corporate Social Responsibility and Impact; Business History
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      Giacomin, Valeria, G. Jones, and Erica Salvaj. "Why Does Business Invest in Education in Emerging Markets? Why Does It Matter?" Harvard Business School Working Paper, No. 20-039, October 2019.
      • September 2019
      • Case

      Shell: A Company of Opportunity?

      By: Joseph B. Fuller and Emer Moloney
      The Opportunity Hub was a cloud-based platform that enabled managers to market projects they were working on and associated resourcing needs as “Opportunity Owners” and employees, or “Opportunity Seekers,” to browse these statements of need and engage when they had... View Details
      Keywords: Business Divisions; Change Management; Competency and Skills; Experience and Expertise; Talent and Talent Management; Energy; Energy Sources; Non-Renewable Energy; Renewable Energy; Human Resources; Employees; Retention; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Jobs and Positions; Job Design and Levels; Knowledge Sharing; Knowledge; Knowledge Use and Leverage; Labor; Human Capital; Labor Unions; Leading Change; Resource Allocation; Organizational Change and Adaptation; Performance Evaluation; Performance Productivity; Strategic Planning; Projects; Motivation and Incentives; Business Strategy; Social and Collaborative Networks; Technology Platform; Chemical Industry; Energy Industry; Information Technology Industry; Technology Industry; United Kingdom; Netherlands
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      Fuller, Joseph B., and Emer Moloney. "Shell: A Company of Opportunity?" Harvard Business School Case 320-025, September 2019.
      • Article

      Improving the Rhythm of Your Collaboration

      By: Ethan S. Bernstein, Jesse Shore and David Lazer
      In this article, we summarize our research on the value of intermittency for complex problem solving at work and give practical advice on how organizations can improve the rhythm of their people's collaboration. Executives have been counseled to be collaborative... View Details
      Keywords: Problem Solving; Collaborative Innovation and Invention; Internet and the Web; Leadership
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      Bernstein, Ethan S., Jesse Shore, and David Lazer. "Improving the Rhythm of Your Collaboration." MIT Sloan Management Review 61, no. 1 (Fall 2019).
      • 2019
      • Book

      The Economic Turn: Recasting Political Economy in Enlightenment Europe

      By: Steven L. Kaplan and Sophus A. Reinert
      The mid-eighteenth century witnessed what might be dubbed an “economic turn” that resolutely changed the trajectory of world history. From the birth of new agricultural practices and the foundation of private societies to the sustained and popular theorization of... View Details
      Keywords: Economic Systems; Trade; History; Markets; Society; France; Europe
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      Kaplan, Steven L., and Sophus A. Reinert, eds. The Economic Turn: Recasting Political Economy in Enlightenment Europe. London: Anthem Press, 2019.
      • Article

      Navy Medicine Introduces Value-Based Health Care

      By: Alee Hernandez, Robert S. Kaplan, Mary L. Witkowski, C. Forrest Faison III and Michael E. Porter
      In 2016 the newly appointed surgeon general of the Navy launched a value-based health care pilot project at Naval Hospital Jacksonville to explore whether multidisciplinary care teams (known as integrated practice units, or IPUs) and measurement of outcomes could... View Details
      Keywords: Military Health System; Health Care and Treatment; Cost Management; Projects
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      Hernandez, Alee, Robert S. Kaplan, Mary L. Witkowski, C. Forrest Faison III, and Michael E. Porter. "Navy Medicine Introduces Value-Based Health Care." Health Affairs 38, no. 8 (August 2019): 1393–1400.
      • July 2019
      • Case

      Christmas Inc. (A)

      By: Susanna Gallani, Gregory Sabin, Lexor Adams and Nicholas Haberling
      Santa Claus is facing increasing pressures to contain costs. The economic model that has worked for centuries is starting to show some cracks, to the point that he is considering outsourcing part of its toy production. Evaluating the bids his team collected from... View Details
      Keywords: Costing; Production; Cost; Analysis; Decision Making; Strategy
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      Gallani, Susanna, Gregory Sabin, Lexor Adams, and Nicholas Haberling. "Christmas Inc. (A)." Harvard Business School Case 120-009, July 2019.
      • July–August 2019
      • Article

      Coupling Labor Codes of Conduct and Supplier Labor Practices: The Role of Internal Structural Conditions

      By: Yanhua Bird, Jodi L. Short and Michael W. Toffel
      Exploitive working conditions have spurred companies to pressure their suppliers to adopt labor codes of conduct and to conform their labor practices to the standards set forth in those codes. Yet little is known about whether organizational structures such as codes... View Details
      Keywords: Organization Theory; Economic Sociology; Social Responsibility; Sustainability; Auditing; Process Improvement; Organizational Structure; Corporate Social Responsibility and Impact; Supply Chain; Labor; Working Conditions
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      Bird, Yanhua, Jodi L. Short, and Michael W. Toffel. "Coupling Labor Codes of Conduct and Supplier Labor Practices: The Role of Internal Structural Conditions." Organization Science 30, no. 4 (July–August 2019): 847–867. (Best Paper Award at ComplianceNet Conference 2019, 2020 Responsible Research in Management Award Finalist.)
      • June 2019 (Revised February 2020)
      • Case

      Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (A)

      By: Tsedal Neeley, Paul Leonardi and Michael Norris
      Eric Hawkins, director of engineering at AppFolio—a digital technology firm that offered cloud-based business software to small and medium sized companies—was shocked by an unusual request from his senior leadership team. Could Hawkins and one of his agile teams build... View Details
      Keywords: Values; Agile; Vision; Corporate Culture; Leadership; Values and Beliefs; Organizational Culture; Decision Choices and Conditions; Digital Transformation; Technology Industry; United States; California
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      Neeley, Tsedal, Paul Leonardi, and Michael Norris. "Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (A)." Harvard Business School Case 419-066, June 2019. (Revised February 2020.)
      • June 2019 (Revised July 2019)
      • Case

      Building a Meritocracy at Alghanim Industries

      By: Paul M. Healy, Susanna Gallani and Esel Çekin
      Building on his father’s legacy, Omar Alghanim (MBA 2002) had been working on strengthening a performance-driven culture based on meritocracy in the family business, Alghanim Industries. The task had been particularly challenging because of traditional Middle East... View Details
      Keywords: Meritocracy; Social Norms; Family Business; Organizational Culture; Performance; Diversity; Organizational Change and Adaptation; Middle East; Kuwait
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      Healy, Paul M., Susanna Gallani, and Esel Çekin. "Building a Meritocracy at Alghanim Industries." Harvard Business School Case 119-019, June 2019. (Revised July 2019.)
      • May 2019
      • Case

      Canada Mortgage and Housing Corporation: 'One CMHC' and Version 3.0

      By: Boris Groysberg and Sarah L. Abbott
      When Evan Siddall was appointed CEO of Canada Mortgage Housing Corporation (CMHC) five years earlier, he had embarked on a major organizational restructuring. Now he is spearheading another round of changes. CMHC has adopted an ambition vision and five year strategic... View Details
      Keywords: Government Organizations; Culture; Organizational Change And Transformation; Human Resource Practices; Future Of Work; Change Management; Leading Change; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Government Administration; Restructuring; Leadership; Human Resources; Talent and Talent Management; Diversity; Work-Life Balance; Financial Services Industry; Public Administration Industry; Canada
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      Groysberg, Boris, and Sarah L. Abbott. "Canada Mortgage and Housing Corporation: 'One CMHC' and Version 3.0." Harvard Business School Case 419-068, May 2019.
      • May 2019 (Revised April 2021)
      • Background Note

      Managing Talent Pipelines in the Future of Work

      By: William R. Kerr, Joseph B. Fuller, Manjari Raman and Carl Kreitzberg
      In the face of a rapidly-changing economy, organizations that wish to compete in the future of work must develop strategies for acquiring, retaining, and developing talent for their organizations. This primer reviews the major trends shaping jobs, workplaces, and... View Details
      Keywords: Future Of Work; Talent and Talent Management; Experience and Expertise; Demographics; Labor; Problems and Challenges; Risk and Uncertainty; Quality; Supply Chain
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      Kerr, William R., Joseph B. Fuller, Manjari Raman, and Carl Kreitzberg. "Managing Talent Pipelines in the Future of Work." Harvard Business School Background Note 819-131, May 2019. (Revised April 2021.)
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