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    • News  (78)
    • Research  (147)
  • Faculty Publications  (114)

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  • All HBS Web  (285)
    • People  (3)
    • News  (78)
    • Research  (147)
  • Faculty Publications  (114)
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  • June 17, 2016
  • Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
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Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
  • March 2025
  • Case

Taylor Guitars: Making Employee Ownership Work the Taylor Way

By: Dennis Campbell, Petros Kusmu and Stacy Straaberg
In 2013, guitar manufacturer Taylor Guitars’ co-founders Bob Taylor and Kurt Listug were considering several exit options including selling to a competitor or to a private equity firm. The co-founders decided, instead, to embark on a seven-year process to transfer 100%... View Details
Keywords: Business Exit or Shutdown; Communication Strategy; Announcements; Decisions; Music Entertainment; Values and Beliefs; Borrowing and Debt; Geographic Location; Global Range; Governance; Employee Stock Ownership Plan; Management Style; Organizational Culture; Organizational Structure; Private Ownership; Business Strategy; Management Succession; Transition; Employee Ownership; Performance; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; California; San Diego; Mexico; Netherlands
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Campbell, Dennis, Petros Kusmu, and Stacy Straaberg. "Taylor Guitars: Making Employee Ownership Work the Taylor Way." Harvard Business School Case 125-054, March 2025.
  • 29 Sep 2011
  • Sharpening Your Skills

Sharpening Your Skills: Leveraging Intellectual Property

File-Sharing and Copyright Researchers Felix Oberholzer-Gee and Koleman Strumpf argue that file-sharing technology has not undermined the incentives of artists and entertainment companies to create, market, and distribute new works. Key... View Details
Keywords: Re: Multiple Faculty
  • 17 Jul 2006
  • Lessons from the Classroom

Developing a Strategy for Digital Convergence

users to time-shift their TV viewing. According to Yoffie, entertainment and communications are coming together to produce a mobile music revolution—the distribution of digital View Details
Keywords: by Sean Silverthorne; Computer; Education
  • April 2002
  • Teaching Note

Boston Lyric Opera TN

By: Robert S. Kaplan
Teaching Note for (9-101-111). View Details
Keywords: Music Industry; Music Industry; North and Central America
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Kaplan, Robert S. "Boston Lyric Opera TN." Harvard Business School Teaching Note 102-074, April 2002.
  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

its market penetration—like that of rivals Microsoft (with the Xbox) and Nintendo (with the GameCube)—has been limited by a narrow customer base of mostly males in their late teens and twenties. Sony's goal is to make the PlayStation a broad platform for home View Details
Keywords: by Youngme Moon
  • March 2003 (Revised November 2005)
  • Case

Bertelsmann AG

By: Bharat N. Anand, Michael G. Rukstad and Christoph Kostring
On July 28, 2002, Bertelsmann announced the firing of its CEO, Thomas Middelhoff, in a move that surprised industry observers, analysts, and many employees. Bertelsmann, a privately held company headquartered in Germany, was one of the largest global media... View Details
Keywords: Business Conglomerates; Corporate Strategy; Entertainment; Media; Change Management; Integration; Resignation and Termination; Private Ownership; Initial Public Offering; Business Units; Music Industry; Music Industry; Music Industry; Germany
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Anand, Bharat N., Michael G. Rukstad, and Christoph Kostring. "Bertelsmann AG." Harvard Business School Case 703-405, March 2003. (Revised November 2005.)
  • 21 Jan 2020
  • Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

parties, music events, knitting circles, culinary demonstrations, and other events. Several stores Raffaelli visited reported staging over 500 events a year. “Bookstores have always been a place where people could convene and have a... View Details
Keywords: by Michael Blanding; Entertainment & Recreation
  • November 2017
  • Teaching Note

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details
Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Technology; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Web; Web Sites; Wireless Technology; Resource Allocation; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
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Wells, John R., and Gabriel Ellsworth. "Reinventing Best Buy." Harvard Business School Teaching Note 718-442, November 2017.
  • 16 Aug 2016
  • First Look

August 16, 2016

of physician-MBAs. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51465 August 2016 PLoS ONE The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks By: Nosal, Andy, Elizabeth A. Keenan,... View Details
Keywords: Sean Silverthorne
  • March 2009
  • Teaching Note

Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS (TN)

By: Tarun Khanna, Sonali R. Bloom and David E. Bloom
Teaching Note for [709429]. View Details
Keywords: Advertising; Emerging Markets; Health Pandemics; Announcements; Social Issues; Customers; For-Profit Firms; Business Strategy; Infrastructure; Multinational Firms and Management; Music Industry; Music Industry; Africa
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Khanna, Tarun, Sonali R. Bloom, and David E. Bloom. "Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS (TN)." Harvard Business School Teaching Note 709-454, March 2009.
  • January 1994 (Revised April 1994)
  • Supplement

Suzanne de Passe at Motown Productions (B)

By: Linda A. Hill
Provides an update of the (A) case. Describes de Passe's career from 1986 to 1993. View Details
Keywords: Personal Development and Career; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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Hill, Linda A. "Suzanne de Passe at Motown Productions (B)." Harvard Business School Supplement 494-014, January 1994. (Revised April 1994.)
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

structures underpinning the process of globalization. Harvard Business School Case 517-083 CJ E&M: KCON Goes Global In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever... View Details
Keywords: Carmen Nobel
  • 30 Apr 2019
  • First Look

New Research and Ideas, April 30, 2019

Harvard Business School Case 319-013 Jackie Taylor: The Black Ensemble Theater Jackie Taylor, an African American social entrepreneur, founded the Black Ensemble Theater in 1976. Since the ensemble’s inception, she has rented spaces where her group performed original... View Details
Keywords: Dina Gerdeman
  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

business world. Yet any entrepreneur can attest to the creative power required to build an organization where none existed before. "Look, I made a hat /Where there never was a hat," sings Georges Seurat in the musical Sunday in... View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation
  • 25 Feb 2015
  • Lessons from the Classroom

Scholars and Students Unpack the Digital Business Revolution

music to advertising to industrial products. (A course segment on organizations that tried to change and failed—like Nokia—is also included.) "We talk about why Google would buy Nest—a thermostat company—and how it is also getting... View Details
Keywords: by Julia Hanna; Education; Technology
  • November 1986 (Revised October 1995)
  • Case

Suzanne de Passe at Motown Productions (A)

By: Linda A. Hill
Illustrates: 1) the impact of a manager's leadership style on corporate culture, direction, and performance; 2) the concept of fit between leadership style and the requirements of situations in which managers find themselves; and 3) the need for managers to adapt their... View Details
Keywords: Management Style; Race; Organizational Culture; Leadership Style; Gender; Management Teams; Change Management; Situation or Environment; Creativity; Relationships; Music Industry; Music Industry
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Hill, Linda A. "Suzanne de Passe at Motown Productions (A)." Harvard Business School Case 487-042, November 1986. (Revised October 1995.)
  • 03 Mar 2015
  • First Look

First Look: March 3

music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details
Keywords: Sean Silverthorne
  • January 2012 (Revised September 2014)
  • Case

Hip Hop (A): Rapper's Delight, Producer's Dilemma

By: Mukti Khaire and Kerry Herman
Keywords: Entrepreneurship; Music Industry; Music Industry
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Khaire, Mukti, and Kerry Herman. "Hip Hop (A): Rapper's Delight, Producer's Dilemma." Harvard Business School Case 812-106, January 2012. (Revised September 2014.)
  • 10 Nov 2011
  • HBS Case

HBS Cases: Making Lincoln Center Cool Again

Lincoln Center is mind-boggling in its scope and prestige. Eleven resident organizations in arts and education share the campus: the Chamber Music Society of Lincoln Center, the Film Society of Lincoln Center, Jazz at Lincoln Center, the... View Details
Keywords: by Kim Girard; Entertainment & Recreation
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