Publications

Research Summary

Customer-Centric Marketing Strategy

By: Rohit Deshpande

Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high performance firms. This... View Details

TeachingInterests

Strategy Execution

By: Dennis Campbell

This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:

1.... View Details

October 2011 (Revised March 2012)
Case

AQR's DELTA Strategy

By: Daniel Bergstresser, Lauren Cohen, Randolph B. Cohen and Christopher Malloy

In the summer of 2008, AQR Capital Management was considering the launch of a new hedge fund strategy. The proposed DELTA portfolio would offer investors exposure to a basket of nine major hedge fund strategies. The DELTA strategy would be innovative in two ways.... View Details

Keywords: Investment Portfolio; Investment Funds; Financial Strategy; Financial Services Industry

To stay ahead of the pack, you must translate your organization's competitive strategy into day-to-day actions that will enable your company to win in the marketplace. This means channeling resources into the right efforts, striking a balance between innovation and... View Details

December 2008
Article

To Innovate or Imitate? Entry Strategy and the Role of Market Research

By: Elie Ofek and Ozge Turut

Keywords: Innovation and Invention; Strategy; Markets; Research

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Program

Managing Innovation

Summary What differentiates the world's most innovative companies? How do you design an innovation strategy? And how do you execute a cutting-edge innovation initiative? This... View Details

March 2020
Article

Organizing Knowledge Production Teams Within Firms for Innovation

By: Vikas A. Aggarwal, David H. Hsu and Andy Wu

How should firms organize their pool of inventive human capital for firm-level innovation? While access to diverse knowledge may aid knowledge recombination, which can facilitate innovation, prior literature has focused primarily on one way of achieving that: diversity... View Details

Keywords: Knowledge Recombination; Organization Design; Team Boundary; Innovation; Knowledge Sharing; Diversity; Innovation and Invention; Groups and Teams; Human Capital; Organizational Design

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Program

Disruptive Innovation

around innovation initiatives Rethink your product, market and strategy Apply disruptive theories to complex problems and opportunities Build the skills and vision critical to leading change Make better... View Details

05 Jul 2006
Research & Ideas

The Accidental Innovator

do. In their recent working paper "Accident, Innovation, and Expectation in Innovation Process," authors Robert D. Austin and Lee Devin explore the concept of accidental innovation, how it works or doesn't, and how good... View Details

Keywords: by Sarah Jane Gilbert

May 2022
Case

Byte

By: Boris Groysberg, Katherine Connolly Baden and Julia Kelley

In January 2021, Byte co-founders Scott Cohen and Blake Johnson reflected on how far their Los Angeles-based direct-to-consumer (DTC) orthodontics company had come since launching its clear aligners just a little over two years earlier. Cohen and Johnson were both... View Details

Keywords: Growth; Customer Experience; Customer Focused Organization; Innovation; DTC; Growth Management; Expansion; Entrepreneurship; Customer Focus and Relationships; Innovation and Invention; Growth and Development Strategy; Medical Devices and Supplies Industry; United States

January 2009 (Revised June 2024)
Case

Design Thinking and Innovation at Apple

By: Stefan Thomke and Barbara Feinberg

Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy.... View Details

Keywords: Design; Corporate Entrepreneurship; Innovation and Management; Product Design; Product Development; Research and Development; Creativity; Technology Industry

January 2005 (Revised February 2006)
Background Note

Note on Corporate Strategy

By: Mikolaj Jan Piskorski

Introduces students to the study of corporate strategy. Focuses on questions of scope and ownership. Examines both horizontal and vertical integration. Underscores the point that economies of scope, or the existence of relationship-specific investments, are... View Details

Keywords: Investment; Contracts; Ownership; Corporate Strategy; Horizontal Integration; Vertical Integration

November 2007 (Revised January 2010)
Case

ThedaCare: System Strategy

By: Michael E. Porter and Sachin H. Jain

Over the 1980s and 1990s, America's changing health care payer environment resulted in mergers of numerous community hospitals into hospital systems. Based in Appleton, Wisconsin, ThedaCare stood out among community hospital systems in its pursuit of service... View Details

Keywords: Value Creation; Health Care and Treatment; Problems and Challenges; Innovation and Invention; Health Industry; Wisconsin

September 2014
Case

Pfizer's Centers for Therapeutic Innovation (CTI)

By: Gary Pisano, James Weber and Kait Szydlowski

In 2010, Pfizer established four small research units in New York, Boston, San Francisco, and San Diego located close to several premier Academic Medical Centers (AMCs), or hospitals with adjoining medical schools. The goal of these units was to redesign collaboration... View Details

Keywords: Drug Development; Academic Collaboration; Research And Development; Innovation; Translational Research; Management; Operations; Problems and Challenges; Research; Science; Information Technology; Strategy; Biotechnology Industry; Pharmaceutical Industry; North and Central America; Europe; Asia

Dec 2001
Other Presentation

Innovation Lecture

By: Michael E. Porter

In his lecture, Professor Porter gave a sharp analysis of the Dutch economy. His message was that the Netherlands must watch its step because it is losing momentum as a knowledge-based economy. Not because it is performing badly, but because other countries are doing... View Details

Keywords: Economics; Netherlands

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2023
Working Paper

Where Strategy Matters: Evidence from a Global Startup Field Study

By: Nataliya Langburd Wright

The role of strategy for innovative startups is theoretically ambiguous and much debated among practitioners. I interviewed executives of 253 scaling software ventures from 34 countries and scored the alignment of their market and organizational choices to detect... View Details

Keywords: Entrepreneurship And Strategy; Scaling Technology Ventures; Global Contextual Intelligence; Strategy; Entrepreneurship; Global Strategy; Growth and Development Strategy

SSRN

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Research Summary

Strategy and Technology

By: David B. Yoffie

Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and... View Details

2015
Other Teaching and Training Material

Innovating in Healthcare

By: Regina E. Herzlinger, Margo I. Seltzer and Kevin Schulman

With over 71,000 past enrollees, Innovating in Healthcare investigates the issues of health care spending, quality, and access that continue to plague America and global nations alike. With U.S. health care costs trending toward $4 trillion in 2020, the need to... View Details

Keywords: edX; Healthcare; Health Care and Treatment; Innovation and Invention; Business Model