Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (1,500) Arrow Down
Filter Results: (1,500) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,500)
    • People  (1)
    • News  (296)
    • Research  (1,025)
    • Events  (2)
    • Multimedia  (2)
  • Faculty Publications  (686)

Show Results For

  • All HBS Web  (1,500)
    • People  (1)
    • News  (296)
    • Research  (1,025)
    • Events  (2)
    • Multimedia  (2)
  • Faculty Publications  (686)
← Page 7 of 1,500 Results →
  • 2023
  • Working Paper

Market Exclusivity and Innovation: Evidence From Antibiotics

By: Edward Kong and Olivia Zhao
The US incentivizes drug innovation via patents as well as market exclusivity periods awarded by the US Food and Drug Administration. We estimate the causal effects of extending market exclusivity for an important drug class: antibiotics. Using a... View Details
Keywords: Health Testing and Trials; Innovation and Invention; Motivation and Incentives; Government Administration; Government Legislation; Pharmaceutical Industry; United States
Citation
SSRN
Related
Kong, Edward, and Olivia Zhao. "Market Exclusivity and Innovation: Evidence From Antibiotics." Working Paper, December 2023.
  • January 1997 (Revised March 1998)
  • Case

Oscar Mayer: Strategic Marketing Planning

By: John A. Quelch
The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details
Keywords: Decisions; Marketing Strategy; Product Launch; Product Development; Food and Beverage Industry; Food and Beverage Industry; United States
Citation
Educators
Purchase
Related
Quelch, John A., Robert Drane, and Dan Kotchen. "Oscar Mayer: Strategic Marketing Planning." Harvard Business School Case 597-051, January 1997. (Revised March 1998.)
  • 14 Jul 2015
  • News

Shoppers Buy More Junk Food When They Bring Their Own Bags

    Interview with IAE Business School on Emerging Markets

    Krishna Palepu attended the annual meeting of the Board and Academic Advisory Board of the IAE Business School in Buenos Aires, Argentina, where he  spoke on emerging markets and the speed with which they are growing. Professor Palepu refers to Latin America as part of... View Details
    • December 1993 (Revised July 1994)
    • Case

    Tofu: An Ancient Food Source Seeks to De-Yuckify Itself

    By: Stephen A. Greyser
    Keywords: Marketing Strategy; Food and Beverage Industry
    Citation
    Find at Harvard
    Related
    Greyser, Stephen A. "Tofu: An Ancient Food Source Seeks to De-Yuckify Itself." Harvard Business School Case 594-081, December 1993. (Revised July 1994.)
    • 25 Oct 2010
    • HBS Case

    Tesco’s Stumble into the US Market

    Tesco PLC is the third-largest retailer in the world, just behind Wal-Mart and Carrefour. But that didn't make the UK-based chain immune from many costly mistakes as it entered the US market in 2006. For example, it opened some of its... View Details
    Keywords: by Sean Silverthorne; Retail
    • August 1993
    • Case

    Nestle S.A.: International Marketing (B)

    By: John A. Quelch
    Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization. View Details
    Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Food and Beverage Industry; Food and Beverage Industry; Switzerland
    Citation
    Educators
    Purchase
    Related
    Quelch, John A. "Nestle S.A.: International Marketing (B)." Harvard Business School Case 594-011, August 1993.
    • October 1988
    • Case

    Beef Industry Council: ""Beef--Real Food for Real People"" Campaign

    By: Stephen A. Greyser
    Keywords: Advertising Campaigns; Animal-Based Agribusiness; Food and Beverage Industry; Food and Beverage Industry
    Citation
    Find at Harvard
    Related
    Greyser, Stephen A. Beef Industry Council: ""Beef--Real Food for Real People"" Campaign. Harvard Business School Case 589-059, October 1988.
    • September 2019
    • Supplement

    Keroche (B): Considering Entry into the Kenyan Beer Market

    By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
    This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details
    Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Food and Beverage Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
    Citation
    Purchase
    Related
    Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (B): Considering Entry into the Kenyan Beer Market." Harvard Business School Supplement 720-391, September 2019.
    • August 1990
    • Case

    Giovanni Buton: International Marketing Strategy

    Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such... View Details
    Keywords: Marketing Strategy; Globalized Markets and Industries; Food and Beverage Industry; Food and Beverage Industry; Italy; European Union
    Citation
    Educators
    Purchase
    Related
    Buzzell, Robert D. "Giovanni Buton: International Marketing Strategy." Harvard Business School Case 591-023, August 1990.
    • Web

    Marketing - Faculty & Research

    Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Featured Publication Frontiers: Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb By: Shunyuan... View Details
    • February 1982 (Revised June 1985)
    • Case

    U.S. Retail Coffee Market (B)

    Describes the corporate portfolio of General Foods, Procter & Gamble, and Nestle, thereby placing in context their coffee activities in the United States. The objective of this case is to allow students to evaluate each competitor's commitment to the U.S. retail coffee... View Details
    Keywords: Competition; Markets; Food and Beverage Industry; Food and Beverage Industry; United States
    Citation
    Educators
    Purchase
    Related
    Yip, George S., and Jeffrey R Williams. "U.S. Retail Coffee Market (B)." Harvard Business School Case 582-088, February 1982. (Revised June 1985.)
    • February 2011
    • Article

    The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

    By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
    We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
    Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry
    Citation
    Find at Harvard
    Related
    Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
    • June 2020 (Revised July 2023)
    • Case

    Time Out: The Evolution from Media to Markets

    By: Kate Barasz and Eva Ascarza
    In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details
    Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Food and Beverage Industry; Food and Beverage Industry; United Kingdom; United States
    Citation
    Educators
    Purchase
    Related
    Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised July 2023.)
    • September 1984 (Revised September 1993)
    • Case

    Nestle S.A.: International Marketing (A)

    By: John A. Quelch
    A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
    Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Food and Beverage Industry; Switzerland
    Citation
    Educators
    Purchase
    Related
    Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.)
    • 06 Aug 2014
    • News

    Constant challenges, no certainties for new CEOs at Market Basket

    • April 2008
    • Teaching Note

    Marketing Chateau Margaux (TN)

    By: John A. Deighton and Leyland Pitt
    Teaching Note for [507033]. View Details
    Keywords: Brands and Branding; Management Teams; Distribution; Sales; Market Entry and Exit; Price; Luxury; Demand and Consumers; Growth and Development Strategy; Governance Controls; Food and Beverage Industry; France
    Citation
    Purchase
    Related
    Deighton, John A., and Leyland Pitt. "Marketing Chateau Margaux (TN)." Harvard Business School Teaching Note 508-107, April 2008.
    • February 2021 (Revised July 2024)
    • Case

    White Claw: Defending Market Share as Competition Encroaches

    By: Jill Avery
    By the end of 2019, two brands accounted for 84% of hard seltzer sales, a segment that had recently taken the U.S. beer market by storm, growing from $3 million in 2015 to over $2.7 billion by the start of the summer of 2020. White Claw was the dominant market leader... View Details
    Keywords: Brand Management; Alcoholic Beverages; Beer/brewing Industry; Brand Positioning; Growth; Competitive Positioning; Consumer Products; Beverage Industry; Value Proposition; Marketing; Brands and Branding; Competition; Product Positioning; Competitive Strategy; Consumer Behavior; Food and Beverage Industry; Food and Beverage Industry; United States
    Citation
    Educators
    Purchase
    Related
    Avery, Jill. "White Claw: Defending Market Share as Competition Encroaches." Harvard Business School Case 521-073, February 2021. (Revised July 2024.)
    • 01 Dec 2013
    • News

    To Market, to Market

    donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to market... View Details
    Keywords: Scientific Research and Development Services
    • Fast Answer

    Consumer goods: market research

    Where do I find market reports on consumer goods? Passport
    Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries. Mintel... View Details
    • ←
    • 7
    • 8
    • …
    • 74
    • 75
    • →
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.