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Publications

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  • All HBS Web  (6,757)
    • News  (1,203)
    • Research  (4,386)
    • Events  (115)
    • Multimedia  (62)
  • Faculty Publications  (3,006)

Show Results For

  • All HBS Web  (6,757)
    • News  (1,203)
    • Research  (4,386)
    • Events  (115)
    • Multimedia  (62)
  • Faculty Publications  (3,006)
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  • Fast Answer

Pharmaceuticals: Company Data and Analysis

Where can I find pharmaceutical company financials and analysis? We suggest you begin with: Capital IQ - Data on public and private companies, investment firms, capital... View Details
  • Fast Answer

Financials: segment data

Where can I get company financials by business and/or geographic segment? This data is self-reported, but might be available in these resources for public companies: Capital IQ: When viewing a company profile,... View Details
  • Video

Introduction to Data Science Ready

  • 23 Nov 2019
  • News

Big Tech and Data Privacy

  • September 1969 (Revised June 1976)
  • Case

Control Data Corp. (D)

Set in 1965, at a time when the company's mix of "sales" was shifting increasingly to customer leasing of its computers, the student is asked to evaluate possible revisions in the policies for depreciating the cost of a leased computer. View Details
Keywords: Accounting; Leasing
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Vancil, Richard F. "Control Data Corp. (D)." Harvard Business School Case 170-036, September 1969. (Revised June 1976.)
  • 27 Sep 2018
  • Working Paper Summaries

Large-Scale Demand Estimation with Search Data

Keywords: by Tomomichi Amano, Andrew Rhodes, and Stephan Seiler; Retail
  • 16 Dec 2015
  • News

The Power of Lean Data

  • Video

Introduction to Data Science for Business

  • September 2017 (Revised March 2018)
  • Case

Great Lakes Banking Group: Data Management

By: Shane Greenstein and Christine Snively
In May 2016, Michael Rechtin, an expert in international data center law, advised global financial services firm Great Lakes Banking Group (GLBG) on its plans to upgrade its data centers. The bank’s data processing and storage systems were in need of an update, and... View Details
Keywords: Information Infrastructure; Infrastructure; Operations; Information Management
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Greenstein, Shane, and Christine Snively. "Great Lakes Banking Group: Data Management." Harvard Business School Case 618-021, September 2017. (Revised March 2018.)
  • August 2018 (Revised February 2023)
  • Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
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Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
  • May 8, 2020
  • Article

Which Covid-19 Data Can You Trust?

By: Satchit Balsari, Caroline Buckee and Tarun Khanna
The COVID-19 pandemic has produced a tidal wave of data, but how much of it is any good? And as a layperson, how can you sort the good from the bad? The authors suggest a few strategies for dividing the useful data from the misleading: Beware of data that’s too broad... View Details
Keywords: COVID-19 Pandemic; Health Pandemics; Analytics and Data Science
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Balsari, Satchit, Caroline Buckee, and Tarun Khanna. "Which Covid-19 Data Can You Trust?" Harvard Business Review (website) (May 8, 2020).
  • Fast Answer

Energy data sources: consumption and efficiency

How do I find data on the energy consumption and energy efficiency? Domestic data sources: Current consumption & Efficiency -- by US Energy Information... View Details
  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
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Israeli, Ayelet. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Teaching Note 519-056, January 2019. (Revised February 2024.)
  • Fast Answer

Industries: financial analytical data and tools

Where can I find aggregate data on specific industries? An increasing number of databases are now available on the market to support the financial data analytical needs of bankers View Details
  • Fast Answer

Pharmaceuticals: Drug sales data

Where can I find drug sales data and forecasts? One can begin with: Cortellis – Allows to search for drug sales and drug sale forecasts by date range, drug name, etc. View Details
  • January 2018 (Revised November 2018)
  • Case

Acumen and Lean Data 2018

By: Shawn Cole, V. Kasturi Rangan, Alnoor Ebrahim and Caitlin Reimers Brumme
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Cole, Shawn, V. Kasturi Rangan, Alnoor Ebrahim, and Caitlin Reimers Brumme. "Acumen and Lean Data 2018." Harvard Business School Case 218-086, January 2018. (Revised November 2018.)
  • Article

Four Things No One Will Tell You About ESG Data

By: Sakis Kotsantonis and George Serafeim
As the ESG finance field and the use of ESG data in investment decision-making continue to grow, the authors seek to shed light on several important aspects of ESG measurement and data. This article is intended to provide a useful guide for the rapidly rising number of... View Details
Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Data Analytics; Sustainability; Sustainability Reporting; CSR; Transparency; Investment Management; Socially Responsible Investing; Sustainable Finance; Sustainable Development; Inclusion; Inclusive Growth; Corporate Social Responsibility and Impact; Corporate Accountability; Investment; Management; Climate Change; Corporate Governance; Diversity; Integrated Corporate Reporting
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Kotsantonis, Sakis, and George Serafeim. "Four Things No One Will Tell You About ESG Data." Journal of Applied Corporate Finance 31, no. 2 (Spring 2019): 50–58.
  • 12 Jan 2023
  • News

‘Debiasing’ Debt with Data

records on borrowers, and put the data through a random forest regression, a type of analysis known for producing good predictions that can be readily understood. When they tested the resulting model, the... View Details
Keywords: Ralph Ranalli
  • Web

Data and Technology | Working Knowledge

  • November 2007 (Revised April 2022)
  • Case

Control Data Corporation and the Urban Crisis

By: Tom Nicholas and Laura Gaie Singleton
Control Data Corporation is considering its response to the assassination of renowned civil rights activist Martin Luther King. Four months prior, William Norris, president of the Minneapolis-based computer firm had already committed to building a plant in a low-income... View Details
Keywords: Urban Development; Factories, Labs, and Plants; Corporate Social Responsibility and Impact; Urban Scope; Computer Industry; District of Columbia; Minneapolis
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Nicholas, Tom, and Laura Gaie Singleton. "Control Data Corporation and the Urban Crisis." Harvard Business School Case 808-096, November 2007. (Revised April 2022.)
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