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Show Results For
- All HBS Web
(969)
- People (1)
- News (375)
- Research (485)
- Multimedia (8)
- Faculty Publications (217)
- January 2022 (Revised August 2022)
- Case
Geely SEA: New Electric Vehicle Platforms
By: Willy C. Shih and Shu Lin
Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led... View Details
Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Information Infrastructure; Digital Platforms; Information Technology; Product Design; Product Development; Cost Management; Decision Making; Competitive Strategy; Industry Structures; Auto Industry; China; Sweden
Shih, Willy C., and Shu Lin. "Geely SEA: New Electric Vehicle Platforms." Harvard Business School Case 622-001, January 2022. (Revised August 2022.)
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
- June 2019
- Case
Mercedes and the Relaunch of Maybach: Reviving a Heritage Automobile Brand
By: Anat Keinan, Klaus Heine, Marie-Cecile Cervellon and Sandrine Crener
The case traces the growth of Maybach from its origins as a pioneer in car manufacturing to its relaunch by parent company Mercedes Benz AG (now Daimler AG). It covers the relaunch strategy implemented by the German car manufacturer and examines the challenges of... View Details
Keywords: Heritage Brand; Relaunch; Brands and Branding; Luxury; Product Launch; Strategy; Auto Industry
- 06 Dec 2018
- Cold Call Podcast
Honda Created a Civic for Very Light Jets. How High Will It Fly?
- 24 Jun 2014
- First Look
First Look: June 24
case: http://hbr.org/product/from-beijing-jeep-to-asc-fine-wines-the-story-of-an-american-family-business-in-china/an/314053-PDF-ENG Harvard Business School Case 614-022 Google Car By 2013, Google, while not a traditional manufacturer of... View Details
Keywords: Sean Silverthorne
- 22 Sep 2016
- News
Reinventing the way we view gender
- January 2003 (Revised May 2005)
- Case
Zipcar: Refining the Business Model
By: Myra M. Hart, Michael J. Roberts and Julia Stevens
Zipcar is a start-up organized around the idea of "sharing" car usage via a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early version and a version developed just prior... View Details
Keywords: Service Operations; Renting or Rental; Business Model; Business Plan; Entrepreneurship; Economic Growth; Management Skills; Transportation; Business Startups; Financial Strategy; Corporate Finance; Growth and Development Strategy; Transportation Industry; Service Industry
Hart, Myra M., Michael J. Roberts, and Julia Stevens. "Zipcar: Refining the Business Model." Harvard Business School Case 803-096, January 2003. (Revised May 2005.)
- 26 Feb 2014
- News
Big Data in the Driver's Seat
- April 1989 (Revised March 1991)
- Case
New United Motor Manufacturing, Inc. (A)
Concerns a 1983 joint venture between General Motors and Toyota to produce small cars in the United States. Describes the globalization of the auto industry and the competitive positions of the two companies. View Details
Keywords: Competition; Joint Ventures; Globalized Markets and Industries; Auto Industry; Japan; United States
Krishna, Vijay. "New United Motor Manufacturing, Inc. (A)." Harvard Business School Case 189-125, April 1989. (Revised March 1991.)
- May 2016 (Revised January 2018)
- Case
Airbnb, Etsy, Uber: Acquiring the First Thousand Customers
By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Accommodations Industry
Teixeira, Thales S., and Morgan Brown. "Airbnb, Etsy, Uber: Acquiring the First Thousand Customers." Harvard Business School Case 516-094, May 2016. (Revised January 2018.)
- February 2019
- Case
Volvo Cars: Acquisition by Geely
By: Felix Oberholzer-Gee, Willy Shih and Nancy Dai
Zheijiang Geely Holding Company's acquisition of Volvo Cars was widely viewed with skepticism because of the poor track record of cross-border auto industry acquisitions. This case looks at the acquisition and post-acquisition integration from the point of view of... View Details
Keywords: Merger Integration; Organization Culture; Organization Behavior; Organizational Alignment; Mergers and Acquisitions; Integration; Alignment; Organizational Culture; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Sweden
Oberholzer-Gee, Felix, Willy Shih, and Nancy Dai. "Volvo Cars: Acquisition by Geely." Harvard Business School Case 619-042, February 2019.
- November 2020
- Article
Accelerator or Brake? Cash for Clunkers, Household Liquidity, and Aggregate Demand
By: Daniel Green, Brian Melzer, Jonathan Parker and Arcenis Rojas
This paper evaluates the Car Allowance Rebate System (CARS) by comparing the vehicle purchases and disposals of households with eligible "clunkers" to those of households with similar, but ineligible, vehicles. CARS caused roughly 500,000 purchases during the program... View Details
Keywords: Automobiles; Purchasing; Government Incentives; Household; Financial Liquidity; Income; Behavior
Green, Daniel, Brian Melzer, Jonathan Parker, and Arcenis Rojas. "Accelerator or Brake? Cash for Clunkers, Household Liquidity, and Aggregate Demand." American Economic Journal: Economic Policy 12, no. 4 (November 2020): 178–211.
- October 22, 2012
- Article
Interest Rate Pass-Through: Mortgage Rates, Household Consumption, and Voluntary Deleveraging
By: Marco Di Maggio, Amir Kermani, Benjamin Keys, Tomasz Piskorski, Rodney Ramcharan, Amit Seru and Vincent Yao
Exploiting variation in the timing of resets of adjustable-rate mortgages (ARMs), we find that a sizable decline in mortgage payments (up to 50%) induces a significant increase in car purchases (up to 35%). This effect is attenuated by voluntary deleveraging. Borrowers... View Details
Keywords: Monetary Policy; Household Finance; Refinancing; Contract Rigidities; Debt Rigidity; MPC; Deleveraging; Personal Finance; Household; Policy; Borrowing and Debt; Macroeconomics
Di Maggio, Marco, Amir Kermani, Benjamin Keys, Tomasz Piskorski, Rodney Ramcharan, Amit Seru, and Vincent Yao. "Interest Rate Pass-Through: Mortgage Rates, Household Consumption, and Voluntary Deleveraging." American Economic Review 107, no. 11 (November 2017): 3550–3588. (Note: this is a combined version of working papers Monetary Policy Pass-Through: Household Consumption and Voluntary Deleveraging by M. Di Maggio, A. Kermani and R. Ramcharan previously Revise & Resubmit at American Economic Review and Mortgage Rates, Household Balance Sheets, and the Real Economy by B. Keys, T. Piskorski, A. Seru, and V. Yao previously Revise and Resubmit at Journal of Political Economy.)
- November 2021 (Revised May 2022)
- Case
QuantumScape's Mission to Revolutionize Energy Storage for a Sustainable Future
By: William A. Sahlman, Allison M. Ciechanover and Jeff Huizinga
QuantumScape CEO Jagdeep Singh juggles the many activities required to lead the next-generation battery pioneer. Founded in 2010, QuantumScape’s mission was to develop new “solid-state” car batteries that would improve upon traditional lithium-ion batteries in key... View Details
Keywords: Batteries; Electric Vehicles; SPACs; Innovation and Management; Technological Innovation; Science-Based Business; Environmental Sustainability; Auto Industry; Energy Industry; California; San Jose
Sahlman, William A., Allison M. Ciechanover, and Jeff Huizinga. "QuantumScape's Mission to Revolutionize Energy Storage for a Sustainable Future." Harvard Business School Case 822-044, November 2021. (Revised May 2022.)
- June 1999
- Case
PDQ Manufacturing, Inc.
By: William J. Bruns Jr.
A small manufacturer of car wash facilities has been unable to develop management systems because of rapid growth. Now size dictates the need for such systems because the current personal management style is proving inadequate. View Details
Keywords: Management Practices and Processes; Organizational Design; Organizational Change and Adaptation; Personal Development and Career; Growth Management; Manufacturing Industry
Bruns, William J., Jr. "PDQ Manufacturing, Inc." Harvard Business School Case 199-045, June 1999.
- 10 Jun 2022
- News
Lessons From Henry Ford About Today’s Supply Chain Mess
- September 2002 (Revised June 2003)
- Case
Formula One Motor Racing
By: Tarun Khanna, Kartik Varma and David Lane
Documents the entrepreneurial efforts of a single individual to bring together car and engine manufacturers, local circuit owners and promoters, advertisers, drivers, and fans in the creation of one of the biggest markets for world sports. View Details
Keywords: Market Entry and Exit; Entrepreneurship; Sports; Globalized Markets and Industries; Sports Industry
Khanna, Tarun, Kartik Varma, and David Lane. "Formula One Motor Racing." Harvard Business School Case 703-412, September 2002. (Revised June 2003.)
- July 1989 (Revised April 1996)
- Case
AUCNET: TV Auction Network System
The AUCNET system links buyers and sellers in the wholesale used car market in Japan. Video images delivered via videodisk or satellite along with an inspector's opinion and objective character based data are used to conduct a realtime auction over computers and... View Details
Keywords: Information Technology; Market Entry and Exit; Auctions; Service Industry; Japan; United States
Konsynski, Benn R. "AUCNET: TV Auction Network System." Harvard Business School Case 190-001, July 1989. (Revised April 1996.)
- September 1992 (Revised September 1995)
- Case
Toyota Motor Manufacturing, U.S.A., Inc.
On May 1, 1992, Doug Friesen, manager of assembly for Toyota's Georgetown, Kentucky, plant, faces a problem with the seats installed in the plant's sole product--Camrys. A growing number of cars are sitting off-line with defective seats or are missing them entirely.... View Details
Mishina, Kazuhiro. "Toyota Motor Manufacturing, U.S.A., Inc." Harvard Business School Case 693-019, September 1992. (Revised September 1995.)
- June 2016 (Revised January 2018)
- Case
Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers
By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two Sided Markets; Digital Platforms; Marketing; Digital Marketing; Growth Management; Service Industry
Teixeira, Thales S., and Morgan Brown. "Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers." Harvard Business School Case 516-108, June 2016. (Revised January 2018.)