Publications

November 1999 (Revised November 1999)
Case

Goodyear: The Aquatred Launch (Condensed)

Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories. View Details

Keywords: Conflict Management; Product Launch; Auto Industry; Rubber Industry

March 2024
Teaching Note

Sonder Holdings Inc.: Using Technology to Solve Hospitality's Frictions

By: John A. Deighton and Leora Kornfeld

Teaching Note for HBS Case No. 922-039. Digital disruption is challenging the hospitality industry. Traditional hotels face competition from platforms, most visibly Airbnb but also the homeshare divisions of online travel agencies such as Expedia and Booking.com, that... View Details

Keywords: Digital Platforms; Disruptive Innovation; Competition; Market Participation; Accommodations Industry

August 1985
Case

CML Group, Inc.: Going Public (C)

By: William A. Sahlman

Contains a description of some issues confronting management of CML Group. They have decided to go public, have selected an underwriting team, and must make final decisions about the size, composition and pricing of the issue. Because stock prices have fallen since the... View Details

Keywords: Initial Public Offering; Going Public; Problems and Challenges; Consumer Products Industry; Retail Industry

06 Mar 2021
News

What is a Celebrity Worth?

August 2018
Article

Extrapolation and Bubbles

By: Nicholas Barberis, Robin Greenwood, Lawrence Jin and Andrei Shleifer

We present an extrapolative model of bubbles. In the model, many investors form their demand for a risky asset by weighing two signals: an average of the asset’s past price changes and the asset’s degree of overvaluation. The two signals are in conflict, and investors... View Details

Keywords: Bubble; Extrapolation; Volume; Price Bubble; Mathematical Methods

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November 2023
Case

Apple Inc. in 2023

By: David B. Yoffie and Sarah von Bargen

Under CEO Tim Cook, Apple became the first trillion dollar market cap company, the first two trillion dollar company, and the first three trillion dollar company. Since the COVID pandemic, Apple gained over 20% of the world smartphone market and 50% of the U.S. market,... View Details

Keywords: Competitive Advantage; Product Positioning; Emerging Markets; Competitive Strategy; Technological Innovation; Revenue; Technology Industry

October 1999 (Revised January 2000)
Case

W. R. Hambrecht & Co: OpenIPO

By: Andre F. Perold and Gunjan D. Bhow

OpenIPO is a new mechanism for pricing and distributing initial public offerings. The system, which is based on a Dutch auction, represents an attempt by the investment bank W.R. Hambrecht + Co. to change the manner in which IPOs are underwritten. The case provides a... View Details

Keywords: Investment Banking; Debt Securities; Stocks; Initial Public Offering; Price; Information; Auctions; Agreements and Arrangements; Distribution; Internet; Netherlands

October 2008 (Revised February 2012)
Case

Amazon Web Services

By: Robert S. Huckman, Gary P. Pisano and Liz Kind

Considers the development of Amazon Web Services (AWS), a division of Amazon.com, Inc., specializing in the provision of web-based storage and computing services to web developers. The case focuses on the issues facing Andy Jassy, the head of AWS, in 2008 as AWS faces... View Details

Keywords: Price; Market Entry and Exit; Service Operations; Competition; Diversification; Retail Industry; Web Services Industry

June 1990 (Revised August 1990)
Supplement

Sun Microsystems, Inc.--1987 (B)

By: Carliss Y. Baldwin

Describes a specific opportunity to seek financing from AT&T as part of a proposed technological joint venture. Students must consider the price paid and control rights attached to a large block of shares and outline a negotiating position for each side. View Details

Keywords: Joint Ventures; Stock Shares; Financing and Loans; Price; Governance Controls; Rights; Negotiation; Opportunities; Computer Industry

November 2004
Case

Barry Diller and IAC/InterActiveCorp

By: William A. Sahlman and Ryland Matthew Willis

Describes a discussion involving Barry Diller and the top management team at IAC/InteractiveCorp. about whether to buy LendingTree.com. If so, at what price and on what terms? View Details

Keywords: Mergers and Acquisitions; Business Growth and Maturation; Business Strategy; Management Teams; Business or Company Management

June 2023
Simulation

Artea Dashboard and Targeting Policy Evaluation

By: Ayelet Israeli and Eva Ascarza

Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details

March 1998 (Revised July 2000)
Case

InPart

By: Joseph B. Lassiter III, Michael J. Roberts and Jon Biotti

Stacey Lawson, HBS 1996, started a CAD parts representations database company to help designers and engineers with the design process. The company has completed its product and is starting to sell it. The case examines issues involving the organization of the sales... View Details

Keywords: Decision Choices and Conditions; Price; Salesforce Management

Fall 2014
Article

Seesaws and Social Security Benefits Indexing

By: Matthew Weinzierl

The price indexation of Social Security benefit payments has emerged in recent years as a flashpoint of debate in the United States. I characterize the direct effects that changes in that price index would have on retirees who differ in their initial wealth at... View Details

Keywords: Retirement; Compensation and Benefits; United States