Publications

Publications

Filter Results: (3,018) Arrow Down
Filter Results: (3,018) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 66 of 3,018 Results →
  • 14 Sep 2023
  • Blog Post

MBAs Accelerate Their Social Enterprise Ventures

long-term goal of expanding to encompass a comprehensive range of financial solutions. Sophy Wang: MOONWISE is a venture that aims to increase menstrual health literacy in China through digital media and online education. A lack of proper... View Details
  • 31 Aug 2021
  • Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

power mapping. Through the work and life experiences you expose yourself to, the books you read, the media you consume, the practice of self reflection, you can see the world as a web of interdependencies, such that our power is someone... View Details
Keywords: by Jay Fitzgerald
  • September 2017
  • Case

Tencent

By: John R. Wells and Gabriel Ellsworth
Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Units; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Profit; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Emerging Markets; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Product Development; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Value Creation; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Asia; China; Canton (province, China)
Related
  • 24 Jan 2018
  • Research & Ideas

How to Get People Addicted to a Good Habit

School of Public Health. The handwashing experiment In partnership with engineers at the MIT Media Lab, the researchers designed a simple wall-mounted soap dispenser with a time-stamped sensor hidden inside. The sensor allowed the team to... View Details
Keywords: by Carmen Nobel
  • 16 May 2000
  • Research & Ideas

The Simple Economics of Open Source

pay-off, no reward? Could it be driven, as some media reports have admiringly suggested, purely by intellectual fervor on the part of programmers, perhaps coupled with a noble desire to share and dispense knowledge to benefit mankind? Not... View Details
Keywords: by Martha Lagace; Technology
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

I think about releasing ads in advance is you begin to engage consumers earlier, and then when you wrap that around a social media strategy you can begin to drive conversation about your brand before, during, and after the airing of the... View Details
Keywords: Media & Broadcasting; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting
  • July 2017
  • Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Related
  • 25 Aug 2014
  • News

Jonathan M. Nelson, MBA 1983

colleagues to invest in a regional cellular company. “I knew it was a good investment, but I had no idea mobile would reach 100 percent market penetration,” he says. Interested in building media companies with like-minded partners, Nelson... View Details
Keywords: Susan Young
  • 03 Nov 2023
  • News

Global Networking Night; Sweden Club Holds Climate Forum

countries participated via a live webcast. Jonströmer co-hosted the forum with Ingmar Rentzhog, the CEO of We Don’t Have Time, the world’s largest social media platform focused on engaging world leaders to address climate change.... View Details
Keywords: Margie Kelley
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

again a magnet for companies. With its targeting capabilities, relatively low cost, and vast reach, social media has become an essential marketing channel, especially for those trying to reach young consumers. The Israeli nonprofit Vibe... View Details
Keywords: by Danielle Kost; Tourism
  • June 2022 (Revised March 2024)
  • Case

Netflix's Culture: Binge or Cringe?

By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg
In May 2022, streaming entertainment company Netflix lost customers for the first time in more than 10 years. Once a first mover in the streaming landscape, Netflix was facing competition from Amazon Prime Video, Disney+, HBO Max, and others. A key component of... View Details
Keywords: Compensation and Benefits; Employees; Recruitment; Resignation and Termination; Retention; Selection and Staffing; Innovation and Management; Innovation Strategy; Leadership Style; Business or Company Management; Management Style; Media; Business Processes; Organizational Culture; Organizational Structure; Performance Expectations; Performance Productivity; Creativity; Business Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; North America; California; Canada; Europe; Middle East; Africa; Asia; Latin America
Related
  • Web

Sarah McConville | About

Sarah McConville Bio Sarah McConville is Co-President of Harvard Business Publishing (HBP), an affiliate of Harvard Business School. HBP bridges academia, enterprise learning, and media including thought leadership published by Harvard... View Details
  • Portrait Project

Carlton Burrell

pride in my hometown – move from “the border” to Compton. Instead, “talking proper” and “dressing like a white boy” created doubt. Poetic justice. You see, Compton is more than the mainstream media portrayal of graffiti-laden walls... View Details
  • 22 Feb 2021
  • Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

last spring, at the height of pandemic lockdowns. And before the pandemic, social media use had been flat for four years as these advertising channels became more cluttered and distrusted, offering marketers diminishing returns. “Managers... View Details
Keywords: by Kristen Senz
  • 13 Mar 2005
  • Research & Ideas

The Tricky Business of Nonprofit Brands

NGOs to be seen working in the field, actively and effectively helping in the middle of a humanitarian crisis. In addition to the media coverage that results in increased donations, the NGO brand is strengthened and the needs of the... View Details
Keywords: by Manda Salls
  • 03 Jan 2023
  • Cold Call Podcast

Wordle: Can a Pandemic Phenomenon Sustain in the Long Term?

Keywords: Re: Christina M. Wallace; Media & Broadcasting; Media & Broadcasting
  • Web

Demonstration Policy | About

event. Photography, Audio and Video Recording, and Media Capturing content, images, or conversations, including photography, audio, video, and live streaming, must comply with the Photographing and Filming on Harvard Property policy and... View Details
  • 21 Jul 2022
  • Research & Ideas

Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

speculation. How to follow the ‘stimmy’ money There’s no direct way to track how stimulus funds went from American pockets into the market, so researchers looked at a wide range of signals, including surveys, US Census and Treasury data, social View Details
Keywords: by Rachel Layne; Financial Services
  • Web

A Pathway to Pursue Aspirations | Social Enterprise | Harvard Business School

people. And I really liked the media space; it’s competitive and interesting – especially when you really believe in the content they make.” Mizuho spent her internship summer deep in reflection, “struggling to move out of finance and... View Details
  • Web

Brian Kenny | About

and implementation of the School’s marketing, communications and public relations efforts around the world. Working with the Dean’s executive team and HBS faculty, Brian oversees the alignment of branding, marketing, and media relations... View Details