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  • September 2020 (Revised June 2023)
  • Exercise

Artea: Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; ＂Marketing Analytics＂; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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  • 18 Mar 2024
  • Research & Ideas

When It Comes to Climate Regulation, Energy Companies Take a More Nuanced View

Common wisdom holds that oil and gas companies, electric utilities, and other industries known for their large carbon emissions generally oppose clean energy policies. Now, a study of corporate advocacy spanning 30 years reveals that many companies are more flexible... View Details
Keywords: by Desmond Dodd; Energy; Utilities
  • 26 Feb 2018
  • News

The quest to win over Amazon

  • Article

The Impact of Intangibles on Firm Growth

By: Stefano Denicolai, E. Cotta Ramusino and F. Sotti
Persuading users to try new technologies continues to be a problem confronting organisations and technology vendors alike. To better understand the process of new technology trial and adoption, several theoretical models have been proposed, of which the Technology... View Details
Keywords: Motivation and Incentives; Technology Adoption
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  • 15 Apr 2020
  • News

Creating a Fearless Organization With Amy Edmondson

  • 02 Jul 2022
  • News

Zeroing Out on Zero-COVID

    Richard L. Nolan

    Professor Nolan earned his B.A. from the University of Washington in Production and Operations Research in 1962, and his M.B.A and Ph.D. in 1963 and 1966, respectively. Upon graduation in 1966, he joined Boeing Commercial Airplane Company as an Information... View Details

    Keywords: information technology industry; information technology industry; information technology industry
    • 30 May 2024
    • Research & Ideas

    Racial Bias Might Be Infecting Patient Portals. Can AI Help?

    Patients and physicians increasingly turned to digital platforms, like patient portal messaging, when COVID-19 made contact risky, but a new study of how providers managed the messaging surge suggests an... View Details
    Keywords: by Ben Rand; Health

      Charlotte L. Robertson

      Charlotte Robertson is an Assistant Professor in the Business, Government, and the International Economy Unit at Harvard Business School. She teaches BGIE in the MBA required curriculum.

      Professor Robertson conducts research on the history of financial... View Details

      • July 2021
      • Article

      Electronic Trace Data and Legal Outcomes: The Effect of Electronic Medical Records on Malpractice Claim Resolution Time

      By: Sam Ransbotham, Eric Overby and Michael C. Jernigan
      Information systems generate copious trace data about what individuals do and when they do it. Trace data may affect the resolution of lawsuits by, for example, changing the time needed for legal discovery. Trace data might speed resolution by clarifying what events... View Details
      Keywords: Analytics and Data Science; Lawsuits and Litigation; Digital Transformation; Welfare; Health Industry
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      • 09 May 2024
      • Research & Ideas

      Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

      knowledge sharing outside one’s core department. That is one implication of a new study about how knowledge is shared that focuses on academia, but may offer lessons for technology, pharmaceutical development, View Details
      Keywords: by Ben Rand
      • 2012
      • Working Paper

      ~Why Do We Redistribute so Much but Tag so Little? Normative Diversity, Equal Sacrifice and Optimal Taxation

      By: Matthew Weinzierl
      Tagging is a free lunch in conventional optimal tax theory because it eases the classic tradeoff between efficiency and equality. But tagging is used in only limited ways in tax policy. I propose one explanation: conventional optimal tax theory has yet to capture the... View Details
      Keywords: Forecasting and Prediction; Cost; Framework; Policy; Taxation; Analytics and Data Science; Performance Efficiency; United States
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      • May 2018
      • Article

      Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change

      By: Edward L. Glaeser, Hyunjin Kim and Michael Luca
      Data from digital platforms have the potential to improve our understanding of gentrification and enable new measures of how neighborhoods change in close to real time. Combining data on businesses from Yelp with data on gentrification from the Census, Federal Housing... View Details
      Keywords: Forecasting Models; Simulation Methods; Regional Economic Activity: Growth, Development, Environmental Issues, And Changes; Geographic Location; Local Range; Transition; Analytics and Data Science; Measurement and Metrics; Economic Growth; Forecasting and Prediction
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      • 29 Sep 2015
      • HBS Seminar

      Kira Fabrizio, Boston University

      • 02 Jun 2012
      • News

      Free Exchange: Silicon Sally

      • 15 May 2019
      • HBS Seminar

      Pascaline Dupas, Stanford University

      • 13 Mar 2019
      • Working Paper Summaries

      The Consequences of Invention Secrecy: Evidence from the USPTO Patent Secrecy Program in World War II

      Keywords: by Daniel P. Gross
      • 22 Aug 2013
      • Working Paper Summaries

      From Green Users to Green Voters

      Keywords: by Diego Comin & Johannes Rode; Energy; Utilities
      • 15 Apr 2008
      • First Look

      First Look: April 15, 2008

      decentralizing operations from headquarters to their stores, and, to a weaker extent, by providing higher variable pay to their store managers. Download the paper: http://www.hbs.edu/research/pdf/08-091.pdf An Exploration of Technology... View Details
      Keywords: Martha Lagace
      • January 2022
      • Case

      Tomorrow.io Goes to Space

      By: Joshua Lev Krieger, Abhishek Nagaraj and James Barnett
      This case study explores the evolution of Tomorrow.io, a weather forecasting technology company, as it pivoted toward building and launching space-based weather radar satellites. This strategic shift was driven by the company's ambition to overcome data limitations in... View Details
      Keywords: Communication; Competency and Skills; Engineering; Globalization; Innovation and Invention; Performance; Information Technology; Aerospace Industry
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