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  • October 2016 (Revised April 2018)
  • Case

ASICS: Chasing a 2020 Vision

By: Elie Ofek, Nobuo Sato and Akiko Kanno
In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company’s growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart... View Details
Keywords: Brand Management; Sports Apparel; Competitive Positioning; Direct To Consumer Marketing; Retail Formats; Lifestyle Brands; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Digital Platforms; Product Positioning; Marketing Channels; Sports; Retail Industry; Apparel and Accessories Industry; Sports Industry; Entertainment and Recreation Industry
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  • 20 Jul 2016
  • Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

and jerk of your carry-on up to the overhead. An inelegant flop into the middle seat completes the journey—until View Details
Keywords: by Dina Gerdeman; Air Transportation; Sports; Travel
  • 01 Dec 2002
  • News

To Educate Leaders Who Make a Difference in the World

School's early years believed it was important to create an institution that would “educate a generation of leaders who could take character and strong values into the business... View Details
  • March 2023
  • Case

Moderna

By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer, Kerry Herman, Allison J. Wigen and Dave Habeeb
This multimedia case follows the story of Moderna and its entry into vaccine development in the wake of the COVID-19 pandemic. In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19.... View Details
Keywords: Health Pandemics; Research and Development; Digital Transformation; Health Testing and Trials; Biotechnology Industry; Pharmaceutical Industry
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  • May 2024
  • Teaching Note

AI Wars

By: Andy Wu and Matt Higgins
Teaching Note for HBS Case No. 723-434. In 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI popularized over... View Details
Keywords: AI; Trends; AI and Machine Learning; Public Opinion; Technological Innovation; Competitive Advantage; Technology Industry
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  • 13 Nov 2013
  • News

Can Twitter Continue to Fly High?

  • 11 Oct 2024
  • Research & Ideas

How AI Could Ease the Refugee Crisis and Bring New Talent to Businesses

The world’s refugee population has exploded over the last decade, straining the resources of international resettlement agencies as staff... View Details
Keywords: by Ben Rand; Technology; Information Technology

    Clayton S. Rose

    Clayton Rose is Baker Foundation Professor of Management Practice and teaches the course Accountability in the Advanced Management Program. His case writing is focused on the how leaders consider the... View Details

    Keywords: financial services
    • 07 Sep 2019
    • Op-Ed

    Even for Non-Believers, These Are the Next Steps on Climate Change

    by bodies like the National Oceanic and Atmospheric Administration and the Intergovernmental Panel on Climate Change. They show a range of sea rise probabilities in 2050, just... View Details
    Keywords: by John Macomber
    • 01 Feb 1997
    • News

    Mexico on the Brink: A Conversation with Juan Enriquez-Cabot (MBA '86)

    love Chiapas; it's one of the most magical places in the world. I wrote an HBS case about it ten years ago. It's a mirror View Details
    • 01 Oct 2002
    • News

    Dean Clark on Leadership, Educational Priorities, and Funding the Future

    profound ways. Several members of our community lost their lives. Countless others lost family, friends, or colleagues. In the immediate aftermath, View Details
    • September 2017
    • Case

    Tencent

    By: John R. Wells and Gabriel Ellsworth
    Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details
    Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Units; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Profit; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Emerging Markets; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Product Development; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Value Creation; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Asia; China; Canton (province, China)
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    • Web

    The Harvard Business School Faculty Summer Reader 2025 | Working Knowledge

    Perspective-taking and paperbacks Summer reading? You mean, besides the mounds of reports, cases, and digital files on professional topics saved for summer catching up? Every View Details
    • March 2011
    • Case

    Calveta Dining Services, Inc.: A Recipe for Growth?

    By: James L. Heskett and Patricia Girardi
    Calveta Dining Services contracts with senior living facilities (SLFs) for the management of food service to residents. Created by Antonio Calveta and built on his passion for food and traditional family values, the firm had enjoyed three decades of strong growth when... View Details
    Keywords: Corporate Vision; Employee Empowerment; Service Management; Family Businesses; Growth Strategy; Family Business; Expansion; Communication; Employee Relationship Management; Service Operations; Organizational Structure; Growth and Development Strategy; Service Industry; Food and Beverage Industry
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    • 25 Jul 2024
    • News

    Mentorship Program in Singapore is Still Lighting the Way to Success

    Clubs News Clubs News It’s been a decade since the HBS Club of Singapore (HBSCS) launched its signature Mentorship Program, aimed at helping local university and trade school students to prepare for life after graduation, both personally and professionally. The program... View Details
    Keywords: Margie Kelley
    • 23 Jan 2017
    • Blog Post

    Celebrating National Coming Out Day at HBS

    When I first got to HBS I wasn’t sure about a lot of things – one of them being if I would be out as a member of LGBT community or not.  I hadn’t... View Details

      Mitchell B. Weiss

      Mitch Weiss is the Richard L. Menschel Professor of Management Practice at the Harvard Business School. He created and teaches the school's course on Public Entrepreneurship—on public leaders and private entrepreneurs who invent a difference in the... View Details

      • Article

      On Her Own Account: How Strengthening Women's Financial Control Impacts Labor Supply and Gender Norms

      By: Natalia Rigol, Simone Schaner, Rohini Pande, Erica Field and Charity Troyer Moore
      Can increasing control over earnings incentivize a woman to work, and thereby influence norms around gender roles? We randomly varied whether rural Indian women received bank accounts, training in account use, and direct deposit of public sector wages into their own... View Details
      Keywords: Social Norms; Employment; Wages; Gender; Banks and Banking; Perception
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      • Web

      Delving Deeper into Development with the Joint MBA/MPA-ID Program | MBA

      quality and diversity of my section mates and professors! Even on the busiest days, I look forward to learning about their perspectives and passions in class and over shared meals. This View Details
      • March 2019 (Revised June 2021)
      • Case

      HelloSelf: Foundation

      By: John R. Wells and Benjamin Weinstock
      On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical... View Details
      Keywords: Startup; Start-up; Startup Management; Startup Marketing; Startups; Start-ups; BrainTech; Marketing Research; Strategic Decision Making; Strategy Development; Strategy Dynamics; Neuroscience; Cognition; Cognitive Psychology; Health ＆ Wellness; Health Care; Health Care Reform; Health Care Outcomes; Self-awareness; Mental Health; Wellbeing; Wellness; Funding; Equity Financing; Raising Capital; Synergies; Team Building; National Health Insurance; Artificial Intelligence; MVP; Business Startups; Health; Health Care and Treatment; Management; Well-being; Marketing Channels; Decision Making; Strategy; Technology; United Kingdom; London
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