Publications

July 2008 (Revised February 2009)
Case

(PRODUCT) RED (A)

By: Youngme E. Moon, Michael I. Norton and David Chen

Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,... View Details

Keywords: Investment Funds; Philanthropy and Charitable Giving; Brands and Branding; Marketing Strategy; Social Marketing; Social Enterprise; Africa

October 2023 (Revised January 2025)
Case

Ӧzyeğin Social Investments: A Legacy of Giving

By: Christina R. Wing, Zeshan Gondal and Brittany L. Logan

This case explores the work of Özyeğin Social Investments, founded by Hüsnü Özyeğin, one of Turkey's most successful entrepreneurs. With a focus on education, health, gender equality, rural development, and disaster relief in Turkey, Özyeğin Social Investments and the... View Details

Keywords: Philanthropy and Charitable Giving; Family Business; Business Model; Social Entrepreneurship; Social Enterprise; Turkey

June 2013
Case

Multiasistencia: Redefining the Relationship with Its Service Professionals

By: F. Asis Martinez-Jerez, Maria Garcia Perez and Katherine M. Miller

Multiasistencia, a major Spanish BPO of insurance repairs, is changing the relational contract with its service professionals from a referral model to a guaranteed workload one. View Details

Keywords: Outsourcing; Incentives; Relational Contracts; Business Model; Motivation and Incentives; Job Cuts and Outsourcing; Contracts; Insurance Industry; Spain

May 2023 (Revised June 2023)
Case

Novartis (A): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi

This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details

Keywords: Health Care and Treatment; Business Model; Leadership; Pharmaceutical Industry; Switzerland

19 Dec 2023
Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

Happiness, artificial intelligence, and climate change were just some of the themes that caught the attention of Harvard Business School podcast listeners in 2023. Here are some of the most-downloaded episodes of the year: Deep Purpose... View Details

Keywords: by Danielle Kost

Program

General Management Program

Summary Taking your organization and your career to the next level requires going beyond your field of expertise to gain an end-to-end view of the enterprise, an in-depth understanding of business operations, and a multidisciplinary... View Details

Profile

Henry McCance

Greylock recommended Timothy Armour (MBA 1975) to McCance as a potential consultant. Armour, who had some 20 years’ experience in development and operations at nonprofits, including Harvard Business School, met with McCance over dinner.... View Details

Keywords: Venture Capital / Private Equity; Financial Services; Health Care

May 2023 (Revised June 2023)
Supplement

Novartis (B): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi

This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details

Keywords: Health Care and Treatment; Business Model; Production; Business Strategy; Pharmaceutical Industry

Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From... View Details

18 Mar 2024
Research & Ideas

When It Comes to Climate Regulation, Energy Companies Take a More Nuanced View

Common wisdom holds that oil and gas companies, electric utilities, and other industries known for their large carbon emissions generally oppose clean energy policies. Now, a study of corporate advocacy spanning 30 years reveals that many companies are more flexible... View Details

Keywords: by Desmond Dodd; Energy; Utilities

07 Jun 2023
Blog Post

My One Case: MBA Class of 2023 Looks Back

middle-skill workforce. What case made an impact on you and why?The “QuikTrip” case stands out for me. The case features a CEO who is expanding his business to a new market and must decide what kind of growth strategy to pursue. In the... View Details

11 Apr 2023
Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

opportunities. Conversely, the models also highlight opposing profiles within sectors. We recently talked to Awada and Srinivasan, the Philip J. Stomberg Professor of Business Administration, about the... View Details

Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail

April 2012
Case

Novozymes: Cracking the Emerging Markets Code

By: Krishna G. Palepu and Karol Misztal

In 2011, the management of Novozymes, the industrial enzymes leader, reflected on the viability of their positioning in the fast growing, yet increasingly competitive Chinese market. Novozymes, a technological innovation pioneer, was prominent in China's premium enzyme... View Details

13 Feb 2014
Research & Ideas

Managing the Family Business: Leadership Roles

Editor's note: This is part of a series of occasional columns on managing the family business written by Senior Lecturer John A. Davis. In this article, Davis discusses leadership roles. Part Two: Structuring Leadership Roles My previous... View Details

Keywords: by John A. Davis

April 2019 (Revised June 2019)
Case

Western Governors University: 10x Vision

By: William R. Kerr and Susie L. Ma

Western Governors University (WGU) was a nonprofit institution of higher education whose online learning model served more than 100,000 students in 2019 and was scaling rapidly. President Scott Pulsipher wanted to expand WGU’s reach to millions more with a plan called... View Details

Keywords: Online Education; Enrollment; Scaling; Higher Education; Internet and the Web; Business Model; Expansion; Growth and Development Strategy; Education Industry; United States

Research Summary

Managing Innovation

I continue to study the disruptive processes by which innovation transforms -- or fails to transform -- industries and companies. There are three elements to these transformations. The first is a technological enabler -- an innovation that makes complicated, expensive... View Details

19 Jul 2019
News

How To Innovate Inside Large Organizations

January 2022
Case

Fueling a Cleaner Future: ACWA Power and Green Hydrogen

By: Dennis Yao and Alpana Thapar

In January 2020, Paddy Padmanathan, president and CEO of ACWA Power, was reflecting on the company’s sixteen-year record of success and thinking about its future growth plans. Founded in 2004, ACWA Power was a Saudi Arabian developer, owner, and operator of power and... View Details

Keywords: Green Hydrogen; Energy; Climate Change; Supply Chain; Business Model; Growth and Development Strategy; Green Technology; Projects; Alliances; Environmental Sustainability; Corporate Social Responsibility and Impact; Energy Industry; Saudi Arabia; Middle East; North Africa