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  • All HBS Web  (7,974)
    • People  (22)
    • News  (1,435)
    • Research  (5,463)
    • Events  (34)
    • Multimedia  (31)
  • Faculty Publications  (3,645)
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  • 01 Jun 2023
  • News

Action Plan: Net Proceeds

Philippines are a few countries where they operate, ensuring chain of custody of materials and ethical collection, with no child or forced labor. OceanCycle has worked with Patagonia, Herman Miller, and Dell Computer to make products out... View Details
Keywords: April White; recycling; corporate social responsibility; waste management; water; Waste Management and Remediation Services; Waste Management and Remediation Services
  • March 1995 (Revised April 1995)
  • Background Note

Scope of the Corporation, The

By: David J. Collis
Describes analyses that determine the appropriate limit to the scope of the firm. Examines both the production cost justification for firm diversification--economies of scope and shared resources, and the governance cost justification for including transactions inside... View Details
Keywords: Cost; Agency Theory; Corporate Strategy; Diversification; Expansion
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Collis, David J. "Scope of the Corporation, The." Harvard Business School Background Note 795-139, March 1995. (Revised April 1995.)
  • April 1992 (Revised June 1993)
  • Case

Biotechnology Strategies in 1992

Describes the strategies of biotechnology companies which face similar uncertainties and illustrates different types of strategic responses to uncertainty. Each firm faces the strategic issues of which end-use industries to choose, how broad their product line should... View Details
Keywords: Risk and Uncertainty; Business Strategy; Biotechnology Industry
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Teisberg, Elizabeth O. "Biotechnology Strategies in 1992." Harvard Business School Case 792-082, April 1992. (Revised June 1993.)
  • November 2010
  • Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
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Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
  • October 1979 (Revised January 1983)
  • Case

IBM Corp.: The Bubble-Memory Incident

Focuses on the role of IBM's Corporate Management Committee (CMC) in resolving conflicts between the line and staff elements of IBM's organization. The issue for discussion is not a substantive technological question but a question of the proper role for the CMC in... View Details
Keywords: Managerial Roles; Conflict and Resolution; Computer Industry
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Vancil, Richard F. "IBM Corp.: The Bubble-Memory Incident." Harvard Business School Case 180-042, October 1979. (Revised January 1983.)
  • August 2019 (Revised April 2020)
  • Case

BlueVine Capital: Growth Factors

By: Marco Di Maggio and Nathaniel Schwalb
The start-up, BlueVine Capital Inc. (BlueVine), used data and technology to help finance small businesses via factoring and lines of credit. The case explains the small business financing market in mid-2010s, how CEO Eyal Lifshitz identified the opportunity for... View Details
Keywords: Fintech; Business Startups; Small Business; Financing and Loans; Innovation Leadership; Strategy; Financial Services Industry; Technology Industry
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Di Maggio, Marco, and Nathaniel Schwalb. "BlueVine Capital: Growth Factors." Harvard Business School Case 220-006, August 2019. (Revised April 2020.)
  • February 2010
  • Case

Foxwoods: Turning Data into Insights in the Hospitality Industry

By: Lynda M. Applegate and Deborah L. Soule
This case describes how an IT director identified an opportunity and implemented an innovative business solution designed to enable line managers and executives to convert data to information to insights. The case also details how the company partnered with an emerging... View Details
Keywords: Corporate Entrepreneurship; Technological Innovation; Knowledge Use and Leverage; Partners and Partnerships; Information Technology; Entertainment and Recreation Industry; Connecticut
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Applegate, Lynda M., and Deborah L. Soule. "Foxwoods: Turning Data into Insights in the Hospitality Industry." Harvard Business School Case 810-083, February 2010.
  • February 2008 (Revised March 2008)
  • Case

Terumo (A)

By: David Godes, Masako Egawa and Mayuka Yamazaki
Terumo faces two challenges: how to sell its catheter products in the U.S. and its new “Solution Pack” in its domestic market, Japan. The case provides rich detail on the firm's evolution from a manufacturer of thermometers to a seller of commodity products like... View Details
Keywords: Organizational Change and Adaptation; Expansion; Global Strategy; Sales; Medical Devices and Supplies Industry; Japan; United States
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Godes, David, Masako Egawa, and Mayuka Yamazaki. "Terumo (A)." Harvard Business School Case 508-068, February 2008. (Revised March 2008.)
  • November 2006 (Revised September 2007)
  • Case

The Bollingers: Negotiating with Wal-Mart (A)

By: James K. Sebenius and Ellen Knebel
Describes the negotiations by Howard and Marilyn Bollinger over supplying a new product line to Wal-Mart, the world's largest retailer. The (A) case outlines the Bollingers' development of their product, the Wallpockett, documents their negotiation preparation for... View Details
Keywords: Negotiation Preparation; Product Development; Supply Chain; Problems and Challenges; Retail Industry
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Sebenius, James K., and Ellen Knebel. "The Bollingers: Negotiating with Wal-Mart (A)." Harvard Business School Case 907-009, November 2006. (Revised September 2007.)

    N. Louis Shipley

    Lou Shipley is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. Lou is a three-time technology CEO, most recently at Black Duck Software.

    Lou teaches four sales courses at HBS. He specializes in tech entrepreneurship,... View Details

    • August 2014
    • Case

    Three Jays Corporation

    By: Paul Marshall and Mark Davis
    Brodie Arens is an MBA student and summer intern at Three Jays Corporation, a jam and jelly manufacturer in Michigan. Brodie's first assignment as an intern is to update the inventory and production planning system. Initially, he begins by updating the Economic Order... View Details
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    Marshall, Paul, and Mark Davis. "Three Jays Corporation." Harvard Business School Brief Case 915-531, August 2014.
    • Profile

    Omowale Casselle

    expectations of our consumers, retailers, and brand partners." "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner... View Details
    Keywords: Consumer Products; Consumer Products
    • 01 Sep 2016
    • Video

    Behind the Apple Tax Situation, an Unprecedented Financial Policy

    • October 2016 (Revised April 2018)
    • Case

    ASICS: Chasing a 2020 Vision

    By: Elie Ofek, Nobuo Sato and Akiko Kanno
    In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company’s growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart... View Details
    Keywords: Brand Management; Sports Apparel; Competitive Positioning; Direct To Consumer Marketing; Retail Formats; Lifestyle Brands; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Digital Platforms; Product Positioning; Marketing Channels; Sports; Retail Industry; Apparel and Accessories Industry; Sports Industry; Entertainment and Recreation Industry
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    Ofek, Elie, Nobuo Sato, and Akiko Kanno. "ASICS: Chasing a 2020 Vision." Harvard Business School Case 517-060, October 2016. (Revised April 2018.)

      Omar Olivarez

      Omar Olivarez is a doctoral candidate in the Technology & Operations Management unit. His interests lie at the intersection of automation, labor, innovation, and managerial views of the firm. Omar received his BBA in Management Information Systems from The... View Details
      • 22 Sep 2010
      • Working Paper Summaries

      The Task and Temporal Microstructure of Productivity: Evidence from Japanese Financial Services

      Keywords: by Bradley R. Staats & Francesca Gino; Banking
      • April 1982 (Revised June 1993)
      • Case

      Hart Schaffner & Marx: The Market for Separately Ticketed Suits

      By: Richard S. Tedlow
      Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details
      Keywords: Advertising; Decisions; Price; Markets; Distribution Channels; Production; Mathematical Methods; Competitive Strategy; Apparel and Accessories Industry
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      Tedlow, Richard S. "Hart Schaffner & Marx: The Market for Separately Ticketed Suits." Harvard Business School Case 582-134, April 1982. (Revised June 1993.)
      • 15 Jul 2013
      • News

      Women Quoted Higher Prices for Auto Repairs, But Negotiate Better

      • 09 Mar 2022
      • News

      Russia-Ukraine Conflict's Impact on US Health Supply Chain—Four Expert Takes

      • May 2011
      • Article

      Underdog Branding: Why Underdogs Win in Recessions

      By: Neeru Paharia, Anat Keinan and Jill Avery
      Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
      Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
      Citation
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      Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
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