Publications

January 2017 (Revised October 2021)
Case

Delivering the Goods at Shippo

By: Jeffrey J. Bussgang, Jeffrey F. Rayport and Olivia Hull

Laura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo’s e-commerce dashboard application, which allows small and medium retailers to compare delivery rates... View Details

December 2022 (Revised June 2023)
Case

Hacking the U.S. Election: Russia's Misinformation Campaign

By: Shikhar Ghosh

The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social... View Details

Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States

27 Sep 2021
Research & Ideas

Managers, Your Employees Don’t Want to Be Facebook ‘Friends’

For the most part, social media is what you make it. You choose whom to keep tabs on, who can follow you back, what you “like,” and which snippets of your life you reveal. But what if those carefully curated depictions are suddenly on the... View Details

Keywords: by Rachel Kim Raczka

March 2011 (Revised August 2012)
Case

Caesars Entertainment: CodeGreen

By: George Serafeim, Robert G. Eccles and Tiffany A. Clay

The case describes the development of Caesar's sustainability initiative program, the effect of the initiative on employee engagement and motivation, and on customer satisfaction. View Details

Keywords: Customer Satisfaction; Employees; Corporate Social Responsibility and Impact; Environmental Sustainability; Motivation and Incentives; Accommodations Industry; Entertainment and Recreation Industry

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

to create social media, whose audiences voluntarily gave up their privacy. Facebook, LinkedIn, and Snapchat require you to sign in, making your identity known to the platform. Users’ interests can be inferred from the interests of their... View Details

Keywords: by John Deighton and Leora Kornfeld

February 2016
Teaching Note

Advanced Leadership Pathways: Raymond Jetson's MetroMorphosis and the Effort to Transform Baton Rouge

By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone

Building on his successes as a politician and preacher in Baton Rouge, Louisiana, Rev. Raymond Jetson sought to empower Baton Rouge citizens to innovate solutions for their community challenges. After stepping down as the head of the Louisiana Family Recovery Corps,... View Details

Keywords: Leadership; Health ＆ Wellness; Communities; Community Impact; Farm; Agriculture; Leading Change; Change Management; Social Entrepreneurship; Business and Community Relations; Louisiana

28 Apr 2022
Blog Post

Harvard Team Wins Second Place in MIINT Impact Investing Competition

competition.” The HBS team’s second-place finish underscores the program’s ability to equip students to become capable impact investors. Through participating in MIINT, business students can learn about mission-driven companies, make connections in the field, and gain... View Details

June 2018 (Revised April 2021)
Supplement

Valuing Snap After the IPO Quiet Period

By: Benjamin C. Esty, Marco Di Maggio and Greg Saldutte

June 2018
Supplement

Valuing Snap After the IPO Quiet Period (B)

By: Marco Di Maggio and Benjamin C. Esty

Analyzes Snap’s value and analyst recommendations following the events described in the (A) case. View Details

2018
Chapter

The Trust Imperative

By: Richard Edelman, Stephen A. Greyser, E. Bruce Harrison and Tom Martin

CHAPTER SUMMARY: Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in organizations, as well as the forces that can... View Details

Keywords: Trust; Business and Stakeholder Relations; Communication

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16 Jan 2020
News

How Global Leaders Should Think About Solving Our Biggest Problems

September 2009 (Revised December 2010)
Case

Western Union: Our World, Our Family®

By: Christopher Marquis

In 2006, Western Union spun-off from its former parent, First Data Corporation, and began the process of defining itself as a stand-alone organization. Part of that effort was the creation of a strategic corporate social responsibility program called Our World, Our... View Details

Keywords: Business Model; Corporate Social Responsibility and Impact; Programs; Business and Stakeholder Relations; Alignment; Value

Article

Returnable Reciprocity: Returnable Gifts Are More Effective than Unreturnable Gifts at Promoting Virtuous Behaviors

By: J.J. Zlatev and Rogers, T.

Increasing virtuous behaviors, such as initiating healthy habits, is an important goal for policymakers and social scientists. To promote compliance with requests to perform virtuous behaviors, we study “returnable reciprocity.” Whereas traditional reciprocity involves... View Details

Keywords: Nudges; Reciprocity; Want-should Conflicts; Wellness; Health; Behavior; Change; Well-being

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2012
Working Paper

Why Every Company Needs a CSR Strategy and How to Build It

By: Kash Rangan, Lisa Chase and Sohel Karim

The authors argue for a strategic and pragmatic, rather than ideological, approach to Corporate Social Responsibility (CSR) that contrasts sharply with the prevailing Shared Value framework offered by Porter and Kramer (HBR; Jan.-Feb. 2011). We assert that, despite... View Details

Keywords: Corporate Social Responsibility and Impact; Corporate Strategy; Values and Beliefs; Profit; Practice

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June 30, 2020
Article

Bipartisan Tax-Free Solution to Health Care Financing: Coupling HRAs With a Public Option

By: Regina E. Herzlinger, Richard Boxer and James Wallace

A combination of health insurance initiatives by the presumptive 2020 Democratic and Republican presidential nominees could expand health care coverage and significantly reduce costs, without raising taxes. Along the way, the combination could revitalize private... View Details

Keywords: Health Care Financing; Public Option; Health Reimbursement Arrangement (HRA); Health Care and Treatment; Insurance; Cost Management

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January – February 2011
Article

Creating Shared Value

By: Michael E. Porter and Mark R. Kramer

The capitalist system is under siege. In recent years business has been criticized as a major cause of social, environmental, and economic problems. Companies are widely thought to be prospering at the expense of their communities. Trust in business has fallen to new... View Details

Keywords: Customer Value and Value Chain; Economic Growth; Economic Systems; Corporate Social Responsibility and Impact; Environmental Sustainability; Trust; Human Needs; Welfare; Competitive Advantage; Value Creation

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15 Sep 2022
Blog Post

6 Things to Know About Sustainability at HBS

Environment Initiative to highlight six things prospective and current students should know about sustainability on campus. Interested students can become Sustainability Associates The Student Sustainability Associate (SSA) program... View Details

March 2008 (Revised March 2014)
Case

Facebook

By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein

As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the... View Details

Keywords: Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry