Publications
Publications
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- All HBS Web
(7,481)
- Faculty Publications (1,429)
- April 2000
- Supplement
BRL Hardy: Globalizing an Australian Wine Company
Interviews alternating the country subsidiary and corporate headquarters views of Christopher Carson, marketing director of BRL Hardy Europe and Steve Millar, marketing director and CEO of BRL Hardy Ltd. In four segments focusing on the source of... View Details
- March 2000 (Revised July 2001)
- Case
Microsoft: Competing on Talent (A)
By: Christopher A. Bartlett and Meg Wozny
Describes the evolution of Microsoft's human-resource philosophies, policies, and practices and how they used as a core of the company's competitive advantage. In particular, the focus is on how Microsoft tried to retain its ability to recruit, develop, motivate, and... View Details
- 2000
- Book
Merchants to Multinationals
By: Geoffrey Jones
This book examines the evolution of multinational trading companies from the eighteenth century to the present day. During the Industrial Revolution, British merchants established overseas branches which became major trade intermediaries, and later engaged in foreign... View Details
- January 2000 (Revised April 2000)
- Case
StarMedia: Launching a Latin American Revolution
By: Thomas R. Eisenmann and Jon K Rust
By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details
- December 1999
- Case
Avon Products China (B)
By: Lynn S. Paine and Jennifer Gui
Supplements the (A) case. View Details
- December 1999 (Revised October 2003)
- Case
BRL Hardy: Globalizing an Australian Wine Company
Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a... View Details
- December 1999
- Case
Sun Microsystems, Inc. (A): An Enterprise of Change
By: Rosabeth M. Kanter and Jane Roessner
In 1999, Sun Microsystems, Inc., was claiming a leadership position in the burgeoning world of e-commerce and networking computers. Its goal: "to dot-com the world." What was it about Sun's culture that made it so conducive to innovation and entrepreneurship? And how... View Details
- December 1999 (Revised March 2000)
- Case
Ajinomoto Co., Inc.
By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
In the fall of 1999, Kumio Egashira, president of Ajinomoto, a 90-year old, Japan-based processed foods and specialty chemicals company, and his team of senior executives were deciding how to globally maximize the synergies that existed between their food and amino... View Details
- December 1999 (Revised July 2000)
- Case
Cimetrics Technology (B): Russian Perspectives
By: Lynn S. Paine
Presents the perspectives of two Russian software developers working for Cimetrics in Moscow. A central issue from the Russian perspective is whether a more structured and formal arrangement is needed for managing the Russian team. View Details
Keywords: Business Model; Applications and Software; Business or Company Management; Corporate Entrepreneurship; Human Resources; Cross-Cultural and Cross-Border Issues; Labor and Management Relations; Product Development; Performance Evaluation; Information Technology Industry; Russia; Canada; United States
- November 1999
- Case
Seminis Inc.
By: Ray A. Goldberg, Jonathan West, Carin-Isabel Knoop and David Benedict Pearcy
Seminis became the world leader in vegetable seeds through a series of acquisitions. This case describes the Seminis strategy toward capturing value, biotechnology, and international operations. View Details
- November – December 1998
- Article
Clusters and the New Economics of Competition
This article explains how clusters foster high levels of productivity and innovation and lays out the implications for competitive strategy and economic policy. Economic geography in an era of global competition poses a paradox. In theory, location should no longer be... View Details
- 1999
- Chapter
Multinational Cross-Investment between Switzerland and Britain 1914-1945
By: G. Jones
This chapter examines multinational cross-investment between Switzerland and Great Britain between 1914 and 1945. While Great Britain and Switzerland were both major home economies for multinationals,few companies from either country were interested in investing in the... View Details
- October 1999 (Revised February 2000)
- Case
Steinway & Sons: Buying a Legend (A)
It is 1995 and Steinway & Sons has just been purchased by two young entrepreneurs. For 140 years, Steinway has held the reputation for making the finest quality grand pianos in the world. The past 25 years have proven to be a challenge, however. First, the company has... View Details
- September 1999
- Case
Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)
By: Stefan H. Thomke and Andrew Robertson
Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details
- August 1999 (Revised July 2009)
- Case
Tricon Restaurants International: Globalization Re-examined
By: Pankaj Ghemawat and Tarun Khanna
Describes a leading fast food operator/franchiser trying to consolidate and standardize its operations worldwide and focus its efforts on a few key markets. Lends itself to a discussion of how global the fast food industry is, whether Tricon's new international... View Details
- June 1999 (Revised June 2000)
- Case
Robert Mondavi: Competitive Strategy
By: Michael E. Porter and Gregory C Bond
Describes the competitive situation facing Robert Mondavi, the leading premium California winery. Mondavi has been an industry innovator and has recently taken steps to become more international. Mondavi has to cope with growing domestic competition as well as market... View Details
- June 1999 (Revised October 1999)
- Case
Eli Lilly, 1998 (B): Emerging Global Organization
By: Michael Y. Yoshino and Thomas W. Malnight
Examines major issues faced by Eli Lilly as it evaluates the appropriateness of a focused matrix organization with extensive use of cross-functional teams. View Details