Publications

March 1994 (Revised May 1994)
Case

Lisa Benton (A)

By: Linda A. Hill

Lisa Benton is in her fourth month as an assistant product manager at Houseworld, a leading consumer products company. She has been on the job since graduating from the Harvard Business School, and she has been frustrated from the start by a lack of responsibility, by... View Details

Keywords: Problems and Challenges; Jobs and Positions; Power and Influence; Relationships; Consumer Products Industry

June 2025
Exercise

Full-Funnel Advertising on TikTok: An Experiment

By: Jeremy Yang and Ayelet Israeli

TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details

Article

Total Cost Control in Project Management via Satisficing

By: Joel Goh and Nicholas G. Hall

We consider projects with uncertain activity times and the possibility of expediting, or crashing, them. Activity times come from a partially specified distribution within a family of distributions. This family is described by one or more of the following details about... View Details

Keywords: Project Management; Time And Cost Control; Robust Optimization; Satisficing; Linear Decision Rule; PERT; Management; Cost Management; Projects

Find at Harvard

11 Apr 2019
Blog Post

Kel Jackson, MBA 2019: "[My Job] Matters. I Didn't Want a Role that Would Box Me In."

Birmingham, Alabama, native Kel Jackson describes himself as “the kid who would find things around the house to tinker and build with.” When he was 16, the young entrepreneur founded RCM RC Products—a business that designed, sourced,... View Details

Keywords: Manufacturing

February 1992 (Revised May 1995)
Supplement

CUC International, Inc. (B)

By: Krishna G. Palepu and Paul M. Healy

Describes CUC's initial response to investors' concerns about the firm's accounting. Students are asked to evaluate this response. View Details

Keywords: Financial Reporting; Business and Shareholder Relations

April 1991 (Revised June 2001)
Case

Jaguar plc--1989

By: Timothy A. Luehrman and Robert W. Lightfoot

Describes Jaguar's product market problems in 1989, and its attractiveness to GM and Ford as an acquisition target. Students are asked to evaluate the suitability of GM and Ford as business partners for Jaguar, and to determine how much each should be willing to pay to... View Details

Keywords: Acquisition; Markets; Consumer Behavior; Product; Partners and Partnerships; Valuation; Auto Industry

22 Nov 2022
Blog Post

Leading in Tough Times: HBS Faculty member Amy C. Edmondson on Psychological Safety

Amy C. Edmondson, Novartis Professor of Leadership and Management at Harvard Business School, has long studied the performance of teams in the workplace. Her latest book is The Fearless Organization:... View Details

2023
Other Article

The Harvard USPTO Patent Dataset: A Large-Scale, Well-Structured, and Multi-Purpose Corpus of Patent Applications

By: Mirac Suzgun, Luke Melas-Kyriazi, Suproteem K. Sarkar, Scott Duke Kominers and Stuart Shieber

Innovation is a major driver of economic and social development, and information about many kinds of innovation is embedded in semi-structured data from patents and patent applications. Though the impact and novelty of innovations expressed in patent data are difficult... View Details

Keywords: USPTO; Natural Language Processing; Classification; Summarization; Patent Novelty; Patent Trolls; Patent Enforceability; Patents; Innovation and Invention; Intellectual Property; AI and Machine Learning; Analytics and Data Science

Read Now

10 Mar 2015
News

Cost of care for a common prostate condition measured for the first time

February 1998 (Revised November 1998)
Case

Novartis (A): Being a Global Leader

By: Srikant M. Datar and Carin-Isabel Knoop

For the Novartis leaders, the decision to "use stretch budgets again next year" highlights the tension between candor and empowerment and command-and-control, between the new and the old, between high performance and business as usual, between Ciba and Sandoz.... View Details

Keywords: Goals and Objectives; Leading Change; Organizational Culture; Performance; Budgets and Budgeting

27 Mar 2013
News

Wells Fargo Investment Unit Paid Board Member’s Son $1.4 Million

01 Apr 2013
Video

chillbaby - Episode 2 - Lessons Learned

2012
Working Paper

School Accountability and Principal Mobility: How No Child Left Behind Affects the Allocation of School Leaders

By: Danielle Li

The move toward increased school accountability may substantially affect the career risks that school leaders face without providing commensurate changes in pay. Since effective school leaders likely have significant scope in choosing where to work, these uncompensated... View Details

Keywords: Leadership; Corporate Accountability; Education; North Carolina

Read Now

April 1988 (Revised October 1996)
Case

Home Depot, Inc., The

By: Krishna G. Palepu

Home Depot, founded in 1978, pioneered the warehouse retailing concept in the home center industry. The company's niche strategy resulted in rapid growth in sales. By 1986, however, the company began experiencing deteriorating profitability. Students are asked to... View Details

Keywords: Mathematical Methods; Performance; Business Strategy; Retail Industry

21 Apr 2021
News

Welcome to the YOLO Economy

Tsedal Neeley

Tsedal Neeley is the Senior Associate Dean and Chair of the MBA program at Harvard Business School, where she is the Naylor Fitzhugh Professor of Business Administration, Faculty Chair of the... View Details

June 2006
Exercise

Matthew A. Hunter

By: John A. Davis and Deepak Malhotra

Matthew Hunter, CEO of a second-generation family business, must manage the performance of a key manager in his company. Looks at the impact of family relationships on performance management. View Details

Keywords: Family and Family Relationships; Conflict Management; Negotiation; Family Business; Performance; Managerial Roles