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Show Results For
- All HBS Web
(949)
- People (8)
- News (231)
- Research (378)
- Multimedia (4)
- Faculty Publications (98)
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- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,... View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
materials they contain. “The first thing that naturally comes to mind is cannibalization of sales—that people may not buy the primary products,” says Serafeim. “The way you overcome that is by realizing the likely customer is not the same. The View Details
Keywords: Jennifer Meyers
- 28 May 2019
- News
Case Study: Building the Base
the founders made personal loans to the brand to launch a vanilla shake, which made Sneakz a more legitimate contender in the consumer products space, Philp says. For a longer term capital solution, they... View Details
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building a fitness brand on... View Details
- 20 May 2020
- News
Keeping Families Connected
through activity and play,” explains Tuchman. “And until Caribu, there really was no great way to do that virtually.” Families can choose from more than 1,000 book titles in eight different languages, as well as games, puzzles, and other educational content. The... View Details
- 01 Jun 2017
- News
Case Study: Something New
Cherlin Diniz (MBA 2005) Today’s consumers expect more customized and personalized products, services, and experiences. Anomalie’s value proposition to provide a custom product at the off-the-rack price is spot-on with this consumer trend... View Details
Keywords: April White
- 13 Jun 2017
- News
Finding Common Ground
through the evening with the client relationship intact, but it also taught him a valuable lesson about personal business relationships that has informed his current work. “The idea of investing in personal... View Details
Keywords: Ralph Ranalli
- 30 Jul 2024
- News
Reddit’s Rise
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details
- 01 Jun 2020
- News
Meal Plan
packaging and branding, right down to the person who brings it to you. Domino’s is a special, purpose-built machine for pizza delivery, and it’s a damn good machine for that price point and product. The View Details
- 01 Mar 2009
- News
More Alumni Books
Growing Up with Harry: Stories of Character by Sherman Baldwin (MBA ’97) (iUniverse) How You( ) Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in Any Interview and... View Details
- 01 Jun 2023
- News
Spray Canon
the other hand, with his line of collectible figurines and collaborations with clothing brands like Dior and Air Jordan, “understands very well how art is communicated, says Deitch. “He is someone who is open to all that, and he’s just... View Details
- 01 Jun 1997
- News
HBS Cyberposium Brings Online Future into Focus
people who are gaining access everyday," Davis noted, "it's making the personal computer revolution in the early 1980s look tame." Titled "The Digital Field of Dreams," Cyberposium '97 was cochaired by Mike Dodd and Thomas Hoegh (both... View Details
Keywords: Meg Gardner
- 01 Dec 2017
- News
2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping
Walmart and Amazon are in the middle of an epic competition that is going to be thrilling to watch. The startups that have been most successful have targeted a specific category—Peloton in exercise, Casper in mattresses, Warby Parker in eyeglasses—and focused on... View Details
- 20 Feb 2013
- News
Thanking Veterans Online
U.S. Army Captain Blake Hall (MBA 2010), right, in Afghanistan in 2007 with members of his unit Photo Credit: Tony Overman Blake Hall (MBA 2010) knows from personal experience that US military veterans can easily miss out on the benefits... View Details
- 01 Sep 2018
- News
Action Plan: Rapids Growth
1971—had grown into one of the most admired brands in its industry. The founders were intent on seeing the company they’d built live on, a hope that aligned with Holley’s goals: to buy something to maintain for the long term, and to find... View Details
Keywords: Ryan Jones
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
personal data collection have a surprising ally: Scott Howe. Why? Because it's good for business. "How people think about data is going to change seismically in the coming years," says Howe. "Each of us will manage the data that is... View Details
- 19 Mar 2015
- News
Walter Salmon Remembered
for, back into sole stewardship of a brand new 2nd year MBA course in Channels of Distribution at HBS, heavily over-subscribed (DANGER, DANGER) while consulting for Coca Cola and finishing my PhD thesis on the side. It should perhaps be... View Details
- 01 Sep 2014
- News
All For One
down ideas and offered counter-critiques. While discussions sometimes got heated, she noticed that participants were careful to critique a person’s ideas and not the person (another rule). Although messy and sometimes chaotic, the... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
industry segments that depend on the NFL." Surveying the league's 32 franchises, Grubman observes that each has arguably become a global brand in its own right."The size and complexity of the local franchise as a business has exploded in... View Details