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      experimentationRemove experimentation →

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      • June 2021
      • Case

      Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)

      By: Linda A. Hill and Emily Tedards
      In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization and digital connectivity, those who lived in far-remote villages or impoverished urban areas could not... View Details
      Keywords: Agility; Ecosystem; Innovation Ecosystems; Innovation; Crowdsourcing; XPRIZE; Open Innovation; Partnership; Government; Collaboration; Co-creation; Purpose; Impact; Social Impact; Movement; Organizational Behavior; Organizational Ambidexterity; Ambidexterity; Culture; Culture Change; Global Teams; Experimentation; Space; Space Industry; Airline Industry; Start-up; Platform Business; Platform Strategy; Platform; Digital; Robotics; Robots; Avatar; Telepresence; Innovation Lab; Mobility; COVID-19; Intrapreneurship; Public-private Partnership; Innovation and Invention; Technological Innovation; Partners and Partnerships; Collaborative Innovation and Invention; Alignment; Leadership; Leading Change; Diversity; Organizational Culture; Change Management; Strategy; Entrepreneurship; Digital Platforms; Transportation Industry; Aerospace Industry; Japan
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      Hill, Linda A., and Emily Tedards. "Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)." Harvard Business School Case 421-085, June 2021.
      • Article

      Large-Scale Field Experiment Shows Null Effects of Team Demographic Diversity on Outsiders' Willingness to Support the Team

      By: Edward H. Chang, Erika L. Kirgios and Rosanna K. Smith
      Demographic diversity in the United States is rising, and increasingly, work is conducted in teams. These co-occurring phenomena suggest that it might be increasingly common for work to be conducted by demographically diverse teams. But to date, in spite of copious... View Details
      Keywords: Field Experiment; Groups and Teams; Demographics; Diversity; Attitudes
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      Chang, Edward H., Erika L. Kirgios, and Rosanna K. Smith. "Large-Scale Field Experiment Shows Null Effects of Team Demographic Diversity on Outsiders' Willingness to Support the Team." Art. 104099. Journal of Experimental Social Psychology 94 (May 2021).
      • 2021
      • Working Paper

      Population Interference in Panel Experiments

      By: Iavor I Bojinov, Kevin Wu Han and Guillaume Basse
      The phenomenon of population interference, where a treatment assigned to one experimental unit affects another experimental unit's outcome, has received considerable attention in standard randomized experiments. The complications produced by population interference in... View Details
      Keywords: Finite Population; Potential Outcomes; Dynamic Causal Effects; Mathematical Methods
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      Bojinov, Iavor I., Kevin Wu Han, and Guillaume Basse. "Population Interference in Panel Experiments." Harvard Business School Working Paper, No. 21-100, March 2021.
      • March 2021
      • Case

      VideaHealth: Building the AI Factory

      By: Karim R. Lakhani and Amy Klopfenstein
      Florian Hillen, co-founder and CEO of VideaHealth, a startup that used artificial intelligence (AI) to detect dental conditions on x-rays, spent the early years of his company laying the groundwork for an AI factory. A process for quickly building and iterating on new... View Details
      Keywords: Artificial Intelligence; Innovation and Invention; Disruptive Innovation; Technological Innovation; Information Technology; Applications and Software; Technology Adoption; Digital Platforms; Entrepreneurship; AI and Machine Learning; Technology Industry; Medical Devices and Supplies Industry; North and Central America; United States; Massachusetts; Cambridge
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      Lakhani, Karim R., and Amy Klopfenstein. "VideaHealth: Building the AI Factory." Harvard Business School Case 621-021, March 2021.
      • March 2021
      • Article

      Bayesian Signatures of Confidence and Central Tendency in Perceptual Judgment

      By: Yang Xiang, Thomas Graeber, Benjamin Enke and Samuel Gershman
      This paper theoretically and empirically investigates the role of Bayesian noisy cognition in perceptual judgment, focusing on the central tendency effect: the well-known empirical regularity that perceptual judgments are biased towards the center of the... View Details
      Keywords: Visual Perception; Bayesian Modeling; Perception; Judgments
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      Xiang, Yang, Thomas Graeber, Benjamin Enke, and Samuel Gershman. "Bayesian Signatures of Confidence and Central Tendency in Perceptual Judgment." Attention, Perception, & Psychophysics (March 2021): 1–11.
      • February 2021
      • Tutorial

      Getting Started in RStudio Cloud

      By: Chiara Farronato and Caleb Kwon
      This video provides an introduction to the free programming language R using an online cloud version of RStudio, which is the most popular editor and interface for writing and executing R code. The video begins by providing a brief background of R and RStudio and... View Details
      Keywords: Data Analysis; Data Analytics; Experiment; Experimental Design; Analytics and Data Science; Analysis; Applications and Software
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      Farronato, Chiara, and Caleb Kwon. Getting Started in RStudio Cloud. Harvard Business School Tutorial 621-708, February 2021.
      • February 2021
      • Tutorial

      T-tests: Theory and Practice

      By: Michael Parzen, Natalie Epstein, Chiara Farronato and Michael Toffel
      This video provides an introduction to hypothesis testing, sampling, t-tests, and p-values. It provides examples of A/B testing and t-testing to assess whether difference between two groups are statistically significant. This video can be assigned in conjunction with... View Details
      Keywords: Data Analysis; Data Analytics; Experiment Design; Experimentation; Analytics and Data Science; Analysis
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      Parzen, Michael, Natalie Epstein, Chiara Farronato, and Michael Toffel. T-tests: Theory and Practice. Harvard Business School Tutorial 621-707, February 2021.
      • Article

      Towards Robust and Reliable Algorithmic Recourse

      By: Sohini Upadhyay, Shalmali Joshi and Himabindu Lakkaraju
      As predictive models are increasingly being deployed in high-stakes decision making (e.g., loan approvals), there has been growing interest in post-hoc techniques which provide recourse to affected individuals. These techniques generate recourses under the assumption... View Details
      Keywords: Machine Learning Models; Algorithmic Recourse; Decision Making; Forecasting and Prediction
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      Upadhyay, Sohini, Shalmali Joshi, and Himabindu Lakkaraju. "Towards Robust and Reliable Algorithmic Recourse." Advances in Neural Information Processing Systems (NeurIPS) 34 (2021).
      • December 2020 (Revised March 2024)
      • Supplement

      Experimentation at Yelp

      By: Iavor Bojinov and Karim R. Lakhani
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      Bojinov, Iavor, and Karim R. Lakhani. "Experimentation at Yelp." Harvard Business School Spreadsheet Supplement 621-703, December 2020. (Revised March 2024.)
      • Article

      Beyond Individualized Recourse: Interpretable and Interactive Summaries of Actionable Recourses

      By: Kaivalya Rawal and Himabindu Lakkaraju
      As predictive models are increasingly being deployed in high-stakes decision-making, there has been a lot of interest in developing algorithms which can provide recourses to affected individuals. While developing such tools is important, it is even more critical to... View Details
      Keywords: Predictive Models; Decision Making; Framework; Mathematical Methods
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      Rawal, Kaivalya, and Himabindu Lakkaraju. "Beyond Individualized Recourse: Interpretable and Interactive Summaries of Actionable Recourses." Advances in Neural Information Processing Systems (NeurIPS) 33 (2020).
      • Article

      Robust and Stable Black Box Explanations

      By: Himabindu Lakkaraju, Nino Arsov and Osbert Bastani
      As machine learning black boxes are increasingly being deployed in real-world applications, there has been a growing interest in developing post hoc explanations that summarize the behaviors of these black boxes. However, existing algorithms for generating such... View Details
      Keywords: Machine Learning; Black Box Models; Framework
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      Lakkaraju, Himabindu, Nino Arsov, and Osbert Bastani. "Robust and Stable Black Box Explanations." Proceedings of the International Conference on Machine Learning (ICML) 37th (2020): 5628–5638. (Published in PMLR, Vol. 119.)
      • October 2020 (Revised March 2024)
      • Case

      Experimentation at Yelp

      By: Iavor Bojinov and Karim R. Lakhani
      Over the last decade, experimentation has become integral to the research and development processes of technology companies—including Yelp—for understanding customer preferences and mitigating innovation risks. The case describes Yelp's journey with experimentation,... View Details
      Keywords: Customer Relationship Management; Collaborative Innovation and Invention; Risk Management; Advertising; Research and Development; Technology Industry
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      Bojinov, Iavor, and Karim R. Lakhani. "Experimentation at Yelp." Harvard Business School Case 621-064, October 2020. (Revised March 2024.)
      • 2022
      • Working Paper

      Heterogeneity of Gain-Loss Attitudes and Expectations-Based Reference Points

      By: Pol Campos-Mercade, Lorenz Goette, Thomas Graeber, Alex Kellogg and Charles Sprenger
      Existing tests of reference-dependent preferences assume universal loss aversion. This paper examines heterogeneity in gain-loss attitudes, and explores its implications for identifying models of the reference point. In two experimental settings we measure gain-loss... View Details
      Keywords: Reference-dependent Preferences; Rational Expectations; Personal Equilibrium; Endowment Effect; Expectations-based Reference Points
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      Campos-Mercade, Pol, Lorenz Goette, Thomas Graeber, Alex Kellogg, and Charles Sprenger. "Heterogeneity of Gain-Loss Attitudes and Expectations-Based Reference Points." Working Paper, August 2022.
      • September 2020 (Revised June 2023)
      • Exercise

      Artea: Designing Targeting Strategies

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
      Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; "Marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
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      Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
      • 2020
      • Working Paper

      Design and Analysis of Switchback Experiments

      By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao
      In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted... View Details
      Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods
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      Bojinov, Iavor I., David Simchi-Levi, and Jinglong Zhao. "Design and Analysis of Switchback Experiments." Harvard Business School Working Paper, No. 21-034, September 2020.
      • August 2020 (Revised September 2020)
      • Technical Note

      Assessing Prediction Accuracy of Machine Learning Models

      By: Michael W. Toffel, Natalie Epstein, Kris Ferreira and Yael Grushka-Cockayne
      The note introduces a variety of methods to assess the accuracy of machine learning prediction models. The note begins by briefly introducing machine learning, overfitting, training versus test datasets, and cross validation. The following accuracy metrics and tools... View Details
      Keywords: Machine Learning; Statistics; Econometric Analyses; Experimental Methods; Data Analysis; Data Analytics; Forecasting and Prediction; Analytics and Data Science; Analysis; Mathematical Methods
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      Toffel, Michael W., Natalie Epstein, Kris Ferreira, and Yael Grushka-Cockayne. "Assessing Prediction Accuracy of Machine Learning Models." Harvard Business School Technical Note 621-045, August 2020. (Revised September 2020.)
      • August 2020
      • Technical Note

      Comparing Two Groups: Sampling and t-Testing

      By: Iavor I Bojinov, Chiara Farronato, Yael Grushka-Cockayne, Willy C. Shih and Michael W. Toffel
      This note describes sampling and t-tests, two fundamental statistical concepts. View Details
      Keywords: Statistics; Econometric Analyses; Experimental Methods; Data Analysis; Data Analytics; Analytics and Data Science; Analysis; Surveys; Mathematical Methods
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      Bojinov, Iavor I., Chiara Farronato, Yael Grushka-Cockayne, Willy C. Shih, and Michael W. Toffel. "Comparing Two Groups: Sampling and t-Testing." Harvard Business School Technical Note 621-044, August 2020.
      • August 2020
      • Article

      Machine Learning and Human Capital Complementarities: Experimental Evidence on Bias Mitigation

      By: Prithwiraj Choudhury, Evan Starr and Rajshree Agarwal
      The use of machine learning (ML) for productivity in the knowledge economy requires considerations of important biases that may arise from ML predictions. We define a new source of bias related to incompleteness in real time inputs, which may result from strategic... View Details
      Keywords: Machine Learning; Bias; Human Capital; Management; Strategy
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      Choudhury, Prithwiraj, Evan Starr, and Rajshree Agarwal. "Machine Learning and Human Capital Complementarities: Experimental Evidence on Bias Mitigation." Strategic Management Journal 41, no. 8 (August 2020): 1381–1411.
      • 2020
      • Working Paper

      What Can Economics Say About Alzheimer's Disease?

      By: Amitabh Chandra, Courtney Coile and Corina Mommaerts
      Alzheimer’s Disease (AD) affects one in ten people aged 65 or older and is the most expensive disease in the United States. We describe the central economic questions raised by AD. While there is overlap with the economics of aging, the defining features of the... View Details
      Keywords: Health Disorders; Health Care and Treatment; Economics
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      Chandra, Amitabh, Courtney Coile, and Corina Mommaerts. "What Can Economics Say About Alzheimer's Disease?" NBER Working Paper Series, No. 27760, August 2020.
      • Article

      The Impact of COVID-19 on Small Business Outcomes and Expectations

      By: Alexander Bartik, Marianne Bertrand, Zoë B. Cullen, Edward L. Glaeser, Michael Luca and Christopher Stanton
      To explore the impact of COVID on small businesses, we conducted a survey of more than 5,800 small businesses between March 28 and April 4, 2020. Several themes emerged. First, mass layoffs and closures had already occurred—just a few weeks into the crisis. Second, the... View Details
      Keywords: COVID-19; Stimulus; CARES Act; Health Pandemics; Small Business; Surveys
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      Bartik, Alexander, Marianne Bertrand, Zoë B. Cullen, Edward L. Glaeser, Michael Luca, and Christopher Stanton. "The Impact of COVID-19 on Small Business Outcomes and Expectations." Proceedings of the National Academy of Sciences 117, no. 30 (July 28, 2020): 17656–66.
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