Publications

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October 2020 (Revised March 2021)
Case

Pete Carroll: Building a Winning Organization through Purpose, Caring, and Inclusion

By: Ranjay Gulati, Matthew Breitfelder and Monte Burke

Competing at the highest levels of the National Football League (NFL) requires tremendous skill, dedication and persistence. The most successful coaches in the NFL know how to draw out a higher level of performance and consistency from their players. This is typically... View Details

Keywords: National Football League; Leadership Style; Organizational Culture; Mission and Purpose; Relationships; Performance; Success; Sports; Sports Industry

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Live from Klarman Hall - Alumni

Soul of High-Performance Companies Speaker: Ranjay Gulati , Paul R. Lawrence MBA Class of 1942 Professor of Business Administration Drawing upon my recent book, I will offer a compelling reassessment of... View Details

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Entrepreneurial Management Faculty - Faculty & Research

Practice of Business Administration Paul A. Gompers Eugene Holman Professor of Business Administration Ranjay Gulati Paul R. Lawrence MBA Class of 1942 Professor of Business Administration Lindsay N. Hyde... View Details

January 2023 (Revised August 2023)
Case

Veeva Systems and the Transformation to a Public Benefit Corporation

By: Ranjay Gulati and Allison M. Ciechanover

Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the... View Details

Keywords: Transformation; Corporate Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Information Technology Industry; Technology Industry; United States; California

September 2019
Case

Netflix: A Creative Approach to Culture and Agility

By: Ranjay Gulati, Allison Ciechanover and Jeff Huizinga

By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment—shifting from ad-fueled linear network programming to a highly personalized, on-demand, all-you-can-consume, ad-free model. The company was riding a long wave of revenue and... View Details

Keywords: Digital Technologies; Streaming; Video On Demand; International Expansion; Leadership; Information Technology; Entrepreneurship; Innovation and Management; Innovation Strategy; Leadership Style; Management Style; Organizational Culture; Entertainment; Media; Change Management; Expansion; Technology Industry; United States

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Courses - Entrepreneurship

Spring 2024 Q3Q4 3.0 Turnarounds and Transformation (also listed under Organizational Behavior) Ranjay Gulati Spring 2024 Q3Q4 3.0 Venture Capital and Private Equity Jo Tango Archie L. Jones Fall 2023 Q1Q2... View Details

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Faculty & Research - Leadership

stores across 40... August 2024 Case Ashesi University: The Journey from Vision to Reality By: Ranjay Gulati and Caroline de Lacvivier In 1997, Patrick Awuah had a dream: to bring liberal arts education to... View Details

2016
Book

Management: An Integrated Approach

By: Ranjay Gulati, Anthony Mayo and Nitin Nohria

The goal of Management: An Integrated Approach 2nd ed., is to prepare students for leadership positions in 21st century companies by addressing the many facets involved in answering one key question: How are leaders successfully managing competitive companies in... View Details

Keywords: Management; Leadership; Competition; Organizational Design

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Organizational Behavior Curriculum - Faculty & Research

2025 Q3Q4 3.0 Power and Influence for Positive Impact Julie Battilana , Deborah Winshel Fall 2024 Q1 1.5 Turnarounds and Transformation (also listed under Entrepreneurial Management) Ranjay Gulati Spring... View Details

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Organizational Behavior - Faculty & Research

"Moss & Associates: 'Empower to Create the Exceptional'." Harvard Business School Case 425-006, September 2024. (Revised November 2024.) Sona Comstar and Blackstone: Unlocking Value Through Business Transformation By: Ranjay View Details

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Faculty & Research - Business & Environment

Shawn A. Cole Finance 35 results Amy C. Edmondson Technology and Operations Management 25 results Vikram Gandhi General Management 41 results Francesca Gino Negotiation, Organizations & Markets 7 results Daniel W. Green Finance 5 results View Details

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Africa - Global

Ranjay Gulati and Caroline de Lacvivier In 1997, Patrick Awuah had a dream: to bring liberal arts education to Ghana. Amid the country’s declining economy and pervasive corruption problems, Awuah saw... View Details

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Faculty & Research - Entrepreneurship

Ranjay Gulati Paul R. Lawrence MBA Class of 1942 Professor of Business Administration Henry W. McGee Senior Lecturer of Business Administration Christopher T. Stanton Marvin Bower Associate Professor Lindsay... View Details

08 Feb 2022
News

The ‘Do-Gooder’s Dilemma’: Why Purpose-Driven Companies Can’t Lose Focus On Profits

April 2021 (Revised December 2023)
Case

The Mahindra Group: Leading with Purpose

By: Ranjay Gulati and Rachna Tahilyani

India headquartered Mahindra Group is a multibillion-dollar federation of companies operating across the globe. It is ahead of its time in articulating its purpose and mapping its values, something it had first done at inception and then refreshed yet again as ‘Rise’... View Details

Keywords: Mission and Purpose; Organizational Culture; Change Management; Communication Strategy; Family Ownership; Corporate Social Responsibility and Impact; Revenue; Auto Industry; Financial Services Industry; Manufacturing Industry; Technology Industry; Asia; India; Mumbai; South Korea; Italy; United States