Publications

July–August 2023
Article

Investing in Growth Through Uncertainty

By: Ranjay Gulati

When faced with disruptions and downturns, many leaders and companies instinctively focus on cutting costs to maintain profitability. But some identify opportunities and then take thoughtful action to emerge from crisis even stronger. That means not only planning for... View Details

Keywords: Crisis Management; Strategic Planning

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20 Dec 2022
Blog Post

Thinking About an MBA? Think About Your Purpose

success. Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration at the Harvard Business School and the author of Deep Purpose: The Heart and Soul of High-Performance... View Details

2022
Book

Deep Purpose: The Heart and Soul of High-Performance Companies

By: Ranjay Gulati

This book offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent... View Details

Keywords: Purpose; Business And Society; Organizations; Mission and Purpose; Performance Effectiveness; Organizational Culture

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Lifelong Learning - Alumni

successful turnaround of the Illinois-based multinational by calling on leadership lessons he gained from his family in Brazil. Re: Ranjay Gulati (Paul R. Lawrence MBA Class of... View Details

October 2020 (Revised March 2021)
Case

Pete Carroll: Building a Winning Organization through Purpose, Caring, and Inclusion

By: Ranjay Gulati, Matthew Breitfelder and Monte Burke

Competing at the highest levels of the National Football League (NFL) requires tremendous skill, dedication and persistence. The most successful coaches in the NFL know how to draw out a higher level of performance and consistency from their players. This is typically... View Details

Keywords: National Football League; Leadership Style; Organizational Culture; Mission and Purpose; Relationships; Performance; Success; Sports; Sports Industry

Web

Organizational Behavior Faculty - Faculty & Research

Professor Diane Doerge Wilson Professor of Business Administration, Emerita Alexandra C. Feldberg Assistant Professor of Business Administration David G. Fubini Senior Lecturer of Business Administration Boris Groysberg Richard P. Chapman Professor of Business... View Details

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Strategy - Faculty & Research

Strategy Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students June 2025 Article Outcome and Process Frames: Strategic Renewal and Capability Reprioritization at the Federal Bureau of Investigation By: Ryan Raffaelli , Tiona Zuzul , View Details

January 2023 (Revised August 2023)
Case

Veeva Systems and the Transformation to a Public Benefit Corporation

By: Ranjay Gulati and Allison M. Ciechanover

Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the... View Details

Keywords: Transformation; Corporate Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Information Technology Industry; Technology Industry; United States; California

September 2019
Case

Netflix: A Creative Approach to Culture and Agility

By: Ranjay Gulati, Allison Ciechanover and Jeff Huizinga

By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment—shifting from ad-fueled linear network programming to a highly personalized, on-demand, all-you-can-consume, ad-free model. The company was riding a long wave of revenue and... View Details

Keywords: Digital Technologies; Streaming; Video On Demand; International Expansion; Leadership; Information Technology; Entrepreneurship; Innovation and Management; Innovation Strategy; Leadership Style; Management Style; Organizational Culture; Entertainment; Media; Change Management; Expansion; Technology Industry; United States

Web

Entrepreneurial Management Faculty - Faculty & Research

Eugene Holman Professor of Business Administration Ranjay Gulati Paul R. Lawrence MBA Class of 1942 Professor of Business Administration Lindsay N. Hyde Senior Lecturer of Business Administration Ebehi Iyoha... View Details

Web

Placement - Doctoral

Wharton School of Business, Lecturer Dissertation: Antecedents, Process, and Consequences: Strategic Choice in Organization Advisors: Ranjay Gulati (Chair), Jan W. Rivkin , and Rory McDonald Close Marketing... View Details

2016
Book

Management: An Integrated Approach

By: Ranjay Gulati, Anthony Mayo and Nitin Nohria

The goal of Management: An Integrated Approach 2nd ed., is to prepare students for leadership positions in 21st century companies by addressing the many facets involved in answering one key question: How are leaders successfully managing competitive companies in... View Details

Keywords: Management; Leadership; Competition; Organizational Design

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Courses - Entrepreneurship

Spring 2024 Q3Q4 3.0 Turnarounds and Transformation (also listed under Organizational Behavior) Ranjay Gulati Spring 2024 Q3Q4 3.0 Venture Capital and Private Equity Jo Tango Archie L. Jones Fall 2023 Q1Q2... View Details

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Faculty & Research - Business & Environment

Marketing 23 results Joseph L. Bower 12 results Shawn A. Cole Finance 37 results Amy C. Edmondson Technology and Operations Management 23 results Vikram Gandhi General Management 41 results Daniel W. Green Finance 5 results Ranjay View Details

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Organizational Behavior - Faculty & Research

Reprioritization at the Federal Bureau of Investigation By: Ryan Raffaelli , Tiona Zuzul , Ranjay Gulati and Jan Rivkin June 2025 | Article | Strategic Management Journal [Research Summary]: Framing is... View Details

Web

Organizational Behavior Curriculum - Faculty & Research

Positive Impact Julie Battilana Fall 2025 Q1 1.5 Turnarounds and Transformation (also listed under Entrepreneurial Management) Ranjay Gulati Spring 2026 Q3Q4 3.0 Executive Education Programs Faculty from the... View Details

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Faculty & Research - Entrepreneurship

Barrera Associate Professor of Business Administration Reza R. Satchu Senior Lecturer of Business Administration Jo Tango MBA Class of 1962 Senior Lecturer of Business Administration Ranjay Gulati Paul R.... View Details

April 2021 (Revised December 2023)
Case

The Mahindra Group: Leading with Purpose

By: Ranjay Gulati and Rachna Tahilyani

India headquartered Mahindra Group is a multibillion-dollar federation of companies operating across the globe. It is ahead of its time in articulating its purpose and mapping its values, something it had first done at inception and then refreshed yet again as ‘Rise’... View Details

Keywords: Mission and Purpose; Organizational Culture; Change Management; Communication Strategy; Family Ownership; Corporate Social Responsibility and Impact; Revenue; Auto Industry; Financial Services Industry; Manufacturing Industry; Technology Industry; Asia; India; Mumbai; South Korea; Italy; United States