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  • All HBS Web  (1,415)
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  • July 2012
  • Case

Droga5: Launching Jay-Z's Decoded

By: Anita Elberse and Kwame Owusu-Kesse
In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details
Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Entertainment and Recreation Industry
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Elberse, Anita, and Kwame Owusu-Kesse. "Droga5: Launching Jay-Z's Decoded." Harvard Business School Case 513-032, July 2012.
  • April 2018
  • Teaching Note

Formlabs: Selling a New 3D Printer

By: Frank Cespedes
Teaching Note for HBS No. 817-001. Formlabs is a venture that manufactures and sells 3D printers used in a variety of industries and applications. As the young company prepares to ship its latest model, the head of Customer Development is tasked with developing a... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
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Cespedes, Frank. "Formlabs: Selling a New 3D Printer." Harvard Business School Teaching Note 818-127, April 2018.
  • June 2008 (Revised October 2012)
  • Case

Big to Small: The Two Lives of Barry Nalls

By: Noam T. Wasserman and Rachel Galper
Barry Nalls describes lessons learned during his 25-year career—his rise at GTE and shorter-lived ventures—and how these prepared him to found MASERGY, a telecommunications start-up. Even as a young boy in a family of entrepreneurs, Nalls had a reputation as a hard... View Details
Keywords: Business Startups; Experience and Expertise; Entrepreneurship; Corporate Entrepreneurship; Personal Development and Career
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Wasserman, Noam T., and Rachel Galper. "Big to Small: The Two Lives of Barry Nalls." Harvard Business School Case 808-167, June 2008. (Revised October 2012.)
  • December 2017
  • Case

International Institute of Tropical Agriculture

By: Jose B. Alvarez and Sarah Mehta
It is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact... View Details
Keywords: Scaling Technologies; Youth Unemployment; Innovation In Nonprofits; Agribusiness; Plant-Based Agribusiness; Cash Flow; Labor; Employment; Commercialization; Problems and Challenges; Agriculture and Agribusiness Industry; Africa; Nigeria
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Alvarez, Jose B., and Sarah Mehta. "International Institute of Tropical Agriculture." Harvard Business School Case 518-034, December 2017.
  • November 2014 (Revised February 2016)
  • Case

DoubleDutch

By: Frank V. Cespedes and Matthew G. Preble
Lawrence Coburn and Pankaj Prasad, co-founders of the event solution startup DoubleDutch, have to make a significant decision about their young company's sales function. DoubleDutch's key product was a mobile application (app) and event management platform that... View Details
Keywords: Sales Management; Selling; Marketing Management; Strategy Implementation; Business Marketing; Sales Force Management; Salesforce Management; Marketing; Sales; Marketing Strategy; Strategy; Entrepreneurship; Business Startups; Technology Industry; United States; Europe; Asia
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Cespedes, Frank V., and Matthew G. Preble. "DoubleDutch." Harvard Business School Case 815-044, November 2014. (Revised February 2016.)
  • January 2004 (Revised February 2005)
  • Case

Timberland and Community Involvement (Abridged Version)

By: James E. Austin and James Quinn
When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he made community involvement an integral part of the company's strategy. Under Swartz's leadership, Timberland formed a close partnership with City Year, the national corps of... View Details
Keywords: Philanthropy and Charitable Giving; Business and Community Relations; Business and Stakeholder Relations; Corporate Strategy; Manufacturing Industry
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Austin, James E., and James Quinn. "Timberland and Community Involvement (Abridged Version)." Harvard Business School Case 304-086, January 2004. (Revised February 2005.)
  • July 2020 (Revised September 2021)
  • Case

Mr. Five Percent: Calouste Gulbenkian and the Origins of Global Oil

By: Geoffrey Jones and Yazeed Al-Rashed
This case describes the business career of Calouste Gulbenkian, a skilled intermediary who was able to secure 5 percent of a vast oil concession covering much of the Middle East that was signed in 1928. Gulbenkian was an ethnic Armenian born in the Ottoman Empire,... View Details
Keywords: Oil; Globalization; Energy Sources; History; Biography; Energy Industry; Turkey; Central Asia; Middle East
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Jones, Geoffrey, and Yazeed Al-Rashed. "Mr. Five Percent: Calouste Gulbenkian and the Origins of Global Oil." Harvard Business School Case 321-003, July 2020. (Revised September 2021.)
  • February 2002 (Revised May 2003)
  • Case

Endeca Technologies (A)

By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Steve Papa, CEO of Endeca Technologies, must decide among two term sheets raising the same amount of badly needed money for his young software company. One deal is led by insiders and, is offered at a lower price. It continues a board that has worked very well and... View Details
Keywords: Venture Capital; Cost vs Benefits; Financial Condition; Financing and Loans; Management Skills; Financial Strategy; Corporate Finance; Decision Choices and Conditions; Information Technology Industry
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Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Endeca Technologies (A)." Harvard Business School Case 802-141, February 2002. (Revised May 2003.)
  • 22 Aug 2017
  • First Look

First Look at New Research and Ideas, August 23

patterns. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53100 June 12, 2017 Harvard Business Review Your Sales Training Is Probably Lackluster. Here's How to Fix It By: Cespedes, Frank V., and Yuchun Lee Abstract— U.S. View Details
Keywords: Sean Silverthorne
  • October 2009 (Revised August 2014)
  • Case

Tengion: Bringing Regenerative Medicine to Life

By: Elie Ofek and Polly Ross Ribatt
Tengion is a young biotech company that is at the frontier of regenerative medicine—a nascent field that seeks to promote the creation of new cells and tissue to repair or replace tissue or organ function lost due to age, disease, damage, or congenital defects. In late... View Details
Keywords: Decision Choices and Conditions; Financial Crisis; Entrepreneurship; Health Care and Treatment; Technological Innovation; Product Launch; Product Development; Research and Development; Biotechnology Industry; United States
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Ofek, Elie, and Polly Ross Ribatt. "Tengion: Bringing Regenerative Medicine to Life." Harvard Business School Case 510-031, October 2009. (Revised August 2014.)
  • January 2018 (Revised November 2018)
  • Case

Index

By: Jose Alvarez and Julia Kelley
In December 2017, Marc Freed-Finnegan and Jonathan Wall, the co-founders of retail technology company Index, had to discuss the company’s direction as they entered 2018. Five years earlier, Freed-Finnegan and Wall had founded Index after observing the technological... View Details
Keywords: Product Launch; Product Positioning; Sales; Strategy; Marketing Strategy; Retail Industry; Technology Industry
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Alvarez, Jose, and Julia Kelley. "Index." Harvard Business School Case 518-038, January 2018. (Revised November 2018.)
  • January 2022 (Revised February 2022)
  • Case

Introducing EVA at ISS: A Better Way to Evaluate CEO Performance and Compensation?

By: Jonas Heese, Charles C.Y. Wang and James Weber
In early 2019, Anthony Campagna, the global director of fundamental research at ISS EVA, a unit of the proxy advisory firm Institutional Shareholder Services (ISS), was preparing to release ISS's analyses of public company performance and CEO compensation ahead of Say... View Details
Keywords: Jobs and Positions; Compensation and Benefits; Performance; Performance Productivity; Measurement and Metrics; Analytics and Data Science; Value; Business or Company Management; Performance Evaluation; Business and Shareholder Relations
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Heese, Jonas, Charles C.Y. Wang, and James Weber. "Introducing EVA at ISS: A Better Way to Evaluate CEO Performance and Compensation?" Harvard Business School Case 122-061, January 2022. (Revised February 2022.)
  • June 2015 (Revised November 2015)
  • Case

Akbank: Options in Digital Banking

By: Rajiv Lal and Esel Çekin
This case discusses the digitalization strategies of a leading bank in Turkey, Akbank, and how to position its digital banking products going forward. The Turkish banking industry was undergoing a transformation prompted by the demands of the country's digitally savvy,... View Details
Keywords: Marketing; Banking; Emerging Market; Regulations; Channels; Digitization; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Emerging Markets; Distribution Channels; Banks and Banking; Digital Transformation; Banking Industry; Financial Services Industry; Turkey
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Lal, Rajiv, and Esel Çekin. "Akbank: Options in Digital Banking." Harvard Business School Case 515-115, June 2015. (Revised November 2015.)
  • May 2006
  • Case

A123Systems

By: H. Kent Bowen, Kenneth P Morse and Douglass Cannon
A 123Systems was a young company that was founded on basic materials science research at the Massachusetts Institute of Technology. A co-founder of the company, Yet-Ming Chiang, was a full professor at MIT and served as scientific adviser. Intellectual property based... View Details
Keywords: Intellectual Property; Business Startups; Research and Development; Commercialization; Technological Innovation; Science-Based Business; Product Development; Battery Industry; Electronics Industry; Massachusetts
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Bowen, H. Kent, Kenneth P Morse, and Douglass Cannon. "A123Systems." Harvard Business School Case 606-114, May 2006.
  • 16 Feb 2024
  • Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

Artificial intelligence is changing the nature of work on a scale some predict will be as transformative as the Industrial Revolution. It’s also exposing the yawning gaps in a fractured US employment system that many companies and workers... View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • November 2009 (Revised August 2010)
  • Case

NovoCure Ltd.

By: William A. Sahlman and Sarah Flaherty
Venture capitalist William Doyle must raise $35 million for a portfolio company with a promising, novel cancer therapy, just as global capital markets are imploding in the fall of 2008. NovoCure, Ltd., has developed an electrical-field-based therapy, called Tumor... View Details
Keywords: Financial Crisis; Entrepreneurship; Venture Capital; Investment; Health Care and Treatment; Health Testing and Trials; Technological Innovation; Financial Services Industry
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Sahlman, William A., and Sarah Flaherty. "NovoCure Ltd." Harvard Business School Case 810-045, November 2009. (Revised August 2010.)
  • April 2011
  • Article

The Emotional Impact and Behavioral Consequences of Post-M&A Integration: An Ethnographic Case Study in the Software Industry

By: David Ager
This ethnographic case study has focused in depth on one type of acquisition, that of two small, young firms (each with less than 2,000 employees and less than ten years in operation) acquired by one company in the software development industry based in the United... View Details
Keywords: Integration; Organizational Change and Adaptation; Behavior; Groups and Teams; Mergers and Acquisitions; Emotions
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Ager, David. "The Emotional Impact and Behavioral Consequences of Post-M&A Integration: An Ethnographic Case Study in the Software Industry." Journal of Contemporary Ethnography 40, no. 2 (April 2011): 199–230.
  • 24 Apr 2023
  • HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

containing mind-altering chemicals THC and CBD commonly found in marijuana. But a new case study by Harvard Business School professor Ayelet Israeli about a new cannabis-infused beverage company reveals some of the significant and... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage
  • May 2024 (Revised May 2025)
  • Case

Hakluyt: From Corporate Intelligence to Trusted Advisors

By: Joseph B. Fuller and Lena Duchene
Established in 1995 by a group of ex-British intelligence officers, Hakluyt & Company (Hakluyt) was a corporate advisory firm that generated insights by leveraging a unique blend of internal expertise and a global network of well-connected individuals. Since 2019, the... View Details
Keywords: Business Growth and Maturation; Business Model; Talent and Talent Management; Capital Structure; Cash Flow; Corporate Finance; Equity; Stock Shares; Corporate Governance; Business History; Compensation and Benefits; Recruitment; Leadership Style; Growth Management; Management Succession; Organizational Culture; Performance Evaluation; Networks; Partners and Partnerships; Business Strategy; Competitive Advantage; Transformation; Consulting Industry; Europe; United Kingdom; England; London
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Fuller, Joseph B., and Lena Duchene. "Hakluyt: From Corporate Intelligence to Trusted Advisors." Harvard Business School Case 824-200, May 2024. (Revised May 2025.)
  • May 2011
  • Article

Challenge the Boss or Stand Down

By: W. Earl Sasser
This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R1105X, and commentary-only, R1105Z. Tom Green, an aggressive young sales executive at self-service... View Details
Keywords: Problems and Challenges; Personal Development and Career; Jobs and Positions; Conferences; Service Industry
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Sasser, W. Earl. "Challenge the Boss or Stand Down." R1105M. Harvard Business Review 89, no. 5 (May 2011).
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