Publications

Research Summary

Competitive Transformation of Latin American Firms

Rogelio Oliva and Fernando Suárez (UAI, Chile) are studing the competitive transformation of Latin American firms. The significant change that Latin economies have undergone in the last decade has had a profound impact on business firms. In fact, a new breed of Latin... View Details

July 1993 (Revised May 1998)
Teaching Note

The Transformation of IBM; The Transformation of IBM, Supplement TN

By: David B. Yoffie

Teaching Note for (9-391-073) and (9-792-105). View Details

Keywords: Computer Industry

Research Summary

Globalization & Corporate Transformation in India

By: Nitin Nohria

Political and economic reforms in India, which started in 1992, have led to a dramatic transformation of Indian companies. The first decade of this transformation focused on improving operational efficiency to rival world class competitors. Having proved to themselves... View Details

Dec 07 2022
Brochure

Digital Transformation Certificate Brochure

October 2023
Case

Leading Transformation at IHCL

By: Krishna G. Palepu, V.G. Narayanan and Malini Sen

In November 2017, Puneet Chhatwal, took charge as MD and CEO of IHCL, popularly referred to as the Taj Hotels. Despite being India’s largest hospitality company by market capitalization and respected for its values and service, IHCL had made losses for the last seven... View Details

Keywords: Turn Around Management; Hospitality Industry; Brand Management; Financial Strategy; Business Model; Restructuring; Asset Management; Leadership Style; Crisis Management; Brands and Branding; Product Positioning; Segmentation; Asia; India

March 2022 (Revised April 2022)
Case

Newsweek: Leading a Transformation

By: Lynda M. Applegate

March 2021
Teaching Note

Transformation at Citizens Bank

By: Mark Egan

September 2017
Teaching Note

Marketing Transformation at Mastercard

By: Sunil Gupta and Srinivas K. Reddy

Teaching Note for HBS No. 517-040. View Details

Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry

January 2017 (Revised October 2018)
Case

Novartis: A Transformative Deal

By: David Collis and Ashley Hartman

When Joe Jimenez became CEO of Swiss-based Novartis in 2010, replacing longtime CEO Dan Vasella, he assumed control of one of the top pharmaceutical companies in the world. Vasella, an avowed advocate of diversification, had expanded the scope of the company and... View Details

Keywords: Novartis; GlaxoSmithKline; Asset Swap; Acquisitions; Divestiture; Strategy Alignment; Pharmaceuticals; Strategy; Business Strategy; Corporate Strategy; Diversification; Consolidation; Mergers and Acquisitions; Pharmaceutical Industry

December 2014
Case

Private Equity Transforming TDC

By: Josh Lerner

30 Nov 2024
News

Scaling Up Transformational Innovations

May 12 2017
Testimonial

Challenge Yourself to Transform

04 Jun 2021
News

Inside IKEA’s Digital Transformation

October 2021 (Revised February 2022)
Case

Newsweek: Driving a Digital First Strategy

By: Lynda M. Applegate and Suraj Srinivasan

The case describes the transformation at Newsweek, the storied news magazine that had fallen from its commanding position as a premier print publication unable to find its footing in the fast changing digital media landscape. After buying Newsweek and taking over as... View Details

Keywords: Transformation; Strategy; Internet and the Web; Analytics and Data Science; Performance Evaluation; Partners and Partnerships

June 2018
Teaching Note

The Transformation of Microsoft

By: C. Fritz Foley and F. Katelynn Boland

Teaching Note for HBS No. 218-048. In early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower... View Details

Keywords: Growth; Corporate Finance; Valuation; Growth Management; Communication Strategy; Transformation; Information Technology Industry; Computer Industry; United States

October 2016 (Revised February 2019)
Case

PTC: A Transformation to IoT

By: Rajiv Lal and Sarah McAra

In the 2010s, PTC, a leading provider of software for discrete manufacturers, faced maturing markets and changing customer needs as smart, connected products took hold—the rise of the Internet of Things (IoT). PTC saw a first mover advantage in entering the IoT space... View Details

Keywords: Internet Of Things; IoT; Smart; Connected Products; Business Organization; Transformation; Customer Relationship Management; Innovation Strategy; Technological Innovation; Leading Change; Marketing; Product Development; Service Operations; Strategy; Competition; Technology Industry

Jul 23 2015
Testimonial

Challenge Your Thinking and Transform Your Future

October 1997 (Revised March 1998)
Case

Appalachian Mountain Club: Transforming Governance

By: Walter J. Salmon and Jaan Elias

Starting in 1988, the Appalachian Mountain Club (AMC) began a controversial transformation in management and governance. For its first 112 years, the AMC's structure had resembled that of a country club--volunteer leaders directed the club's operations and its small,... View Details

Keywords: Budgets and Budgeting; Transformation; Corporate Governance; Employee Relationship Management; Recruitment; Leading Change; Organizational Culture; Labor and Management Relations; Nonprofit Organizations; Education Industry; Entertainment and Recreation Industry